GravityLab delivers HTML5 video and players for your web site, and we have supported mp4 h264 video for years on our CDN. You can count on our technical expertise reaching a wide spectrum of screens for wherever your audience is.

Today, HTML5 is essential to serving video to audiences browsing the mobile Web. HTML5 and H.264 are the runtime/format combination that you have to support. And while the mobile market is fragmented, iPhone and iPad users represent an attractive audience demographic of early-adopting, technologically-savvy users that tend to fall into higher income brackets. So yes, if you care about mobile Web video at all today, you’ll need to consider an HTML5 support strategy.

Take a look at our Mobile Video Hosting plans here.

If you distribute or produce content that will be digitally consumed, you are faced with preparing your media for a multitude of screens. From Android-based tablets to the iPad, iPhone 4, and beyond, mobility is the new video frontier. So what’s the right strategy to reach all these devices? How many variants of one clip must a publisher create? Which platforms will yield the greatest uptake?

By becoming a GravityLab mobile video hosting client,we can help you deliver live and on demand streaming to every screen. Let us help you:

• develop an effective and efficient streaming mobile device strategy
• simplify video delivery to mobile devices
• increase views and reach a broader audience with mobile video
• overcome the challenges for monetizing video to mobile

Get started with GravityLab Mobile Streaming Video Hosting today !

You upload a single source video. Our Mobility platform delivers that video optimized for thousands of different devices.

It’s difficult to deliver video to wide range of mobile devices. Mobile video quickly turns into a user experience nightmare. There are thousands of mobile devices and the diversity is increasing every day. What video format will play on what mobile device? Too often, users get videos that will just not play (“Video format not supported”) or playback is of unacceptable quality. GravityLab’s Mobility platform is the solution.

When a video is requested by a mobile device, GravityLab’s Mobility detects the device and optimzes the video specifically for that device and transcodes on the fly. Mobility ensures that your users – whether on the latest smartphone or on a more basic handset – instantly get the most optimal mobile video viewing experience.

Mobility uses a proprietary databases with 7000 mobile devices that have been visually tested to ensure the video is delivered to the screen using the optimized screen size, the optimized streaming video format, and the correct protocol. New devices are continuously updated and added. GravityLab’s Mobility does not require any client application to be installed by your users.

GravityLab’s Mobility is a simple solution to deliver content in a complex mobile ecosystem.

Interested in delivering video to thousands of different mobile devices? Contact us today.

Nielson has released their quarterly “Three Screens” report, tracking television, online video and mobile video usage. Here are the highlights:

Key Conclusions:

• Mobile subscribers watching video on a mobile phone year-over year growth is a notable 51.2%
• Over half (55%) of the mobile video audience is aged 25-49, not teens as some might think
• Simultaneous usage of television and PC remains fairly constant
• Broadband: 63.5% of homes now have broadband Internet access, with high-speed connections that improve online video delivery
• Smartphones: Nearly a quarter of households (up 38% year-over-year) have smartphones (mobile phones with advanced operating systems), making it easier for consumers to “place shift” and watch video wherever they are

Trends to Watch:

• As smartphone penetration continues to proliferate, consumers will be increasingly using these devices (versus PCs) to access the Internet
• With networks beginning to develop loyalty programs for their shows (via apps, etc.), social media will play a larger role in audience engagement
• 3D televisions and content hitting the market may cause a change in viewing behaviors and programming demand for a small but important audience segment
• The emergence of other connected devices, including tablet computers like Apple’s popular iPad, will create additional options for media consumption anytime, anywhere

“Beyond the TV, technology is helping drive video use on the ‘second’ and ‘third’ screens. The proliferation of broadband access is bolstering online video, creating an alternative mass outlet for distributing television content and ‘timeshifting’ long-form TV. Similarly, the increased popularity of smartphones has created yet another opportunity for distributing video of all kinds outside of traditional broadcast and cable TV airing times and places. In an era when many feel the quality and diversity of video content is at an all-time high, it’s clear that there’s more at work than programming alone. Technology enhancements also contribute significantly to the quality of the consumer experience—yet another reason today’s consumers watch more video, across time and place, than ever before.”

Q1 2010 Highlights:

• The amount of time spent watching television is still increasing: viewers watched two more hours of TV per month in Q1 2010 than in Q1 2009
• Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month
• The number of people who are timeshifting has grown 18% since last year to 94 million, with theaverage user now timeshifting 9 hours and 36 minutes per month
• The mobile video audience grew 51.2% year-overyear,surpassing 20 million users for the first time
• 52.7% of US homes now have HDTVs and receive HDTV signals

Read the entire Nielson Report here

The internet is fundamentally disrupting the traditional mainstream content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing.

Soon everyone will be “always on”, mobile and hyper-connected, and everything will available all the time. How will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adjust to the new landscape? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities?

Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved?

Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF).

Listen to the panel discussion (mp3)

From WNYC‘s Soundcheck: “Portable audio players are putting more young people at risk for hearing loss. In the latest installment of our month-long series ‘Sound Off,’ we explore the latest research and find out what you can do to protect your hearing.

Listen to the show (mp3)

Today Apple talked about the new iPhone 3.0 software that will be available this spring.

Apple announced that the new iPhone software will be compatible with embedded video in HTML5, which is supported by GravityLab’s mobile hosting solutions, like mp4 H.264. Also HTTP streaming for audio and video, codecs and chunking support.

Trust the GravityLab network for all your streaming video hosting solutions, including iPhone streaming products designed to reach your mobile audience.

To get started with a free consultation about converting your multimedia assets to mobile compatible formats and delivery, contact us today.

You might be listening to us streaming live right now over your smartphone. KUOW from Seattle discusses the future of mobile radio, including the implications of streaming content for the major US carriers, third party developers, and mobile hosting masters, like gravlab.

Listen now (mp3)