Big Data just got much bigger at AOL. At its second annual “Programmatic Upfront” event in New York on Monday, AOL announced the launch of a data management platform (DMP) with multi-touch
attribution using technology from Convertro, the consumer tracking platform and attribution tech firm AOL acquired in May.
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.” The
development comes as eMarketer has forecast a 30% to 40% leap in digital video spending this year to reach nearly $7.8 billion by 2015.
When we first saw Polaroid’s Socialmatic camera, the obvious conclusion to make was that the company had simply decided to turn the Instagram logo into a device. Of course, given that the social network’s logo was based on Polaroid’s device designs, it’s a surreal case of pop culture eating itself. Polaroid’s jumping on the bandwagon of connected cameras – devices that straddle the line between point-and-shoot snapper and smartphone, but there’s one small tweak that’ll see this hardware stand out against the Lumix CM1 and Lumia 1020: this one’s also got an old-school photo printer tucked inside. %Gallery-slideshow222895%
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Programmatic video has truly taken hold — so much so that it is now the predominant way in which brands buy online video ads. According to a new report from AOL’s Adap.tv, a programmatic video ad
platform, 60% of brands’ online video ad spending is now programmatic. Agencies have also turned to ad tech, with 38% of their online video spend going through programmatic channels.
Rumors of Apple working on a wireless payment service have been droning on for years, so when the company introduced a mobile wallet-like feature called Passbook more than two years ago, it seemed at the time that such a service was inevitable in the very near future — perhaps the iPhone 5 would have it? It took a while, but come October Apple will be ready to utilize the Near-Field Communications chip built inside the new iPhone 6, iPhone 6 Plus and Apple Watch. The service, simply known as Apple Pay, wants to do exactly what every other payment service on the planet wants to do: Make it possible for you to ditch your wallet (aside from Driver’s Licenses and other forms of ID).0
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives in the United States buy display ads using
programmatic buying, with about 58% doing so for video, and 60% buying in this fashion for mobile ads, according to a survey by AOL Platforms reported on by eMarketer.
AOL Video promoted Nate Hayden to vice president of originals and Naomi Yasuda to senior director of AOL Studios.0