Posts tagged ‘AOL’

AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech

September 29, 2014 2:34 pm

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Big Data just got much bigger at AOL. At its second annual “Programmatic Upfront” event in New York on Monday, AOL announced the launch of a data management platform (DMP) with multi-touch
attribution using technology from Convertro, the consumer tracking platform and attribution tech firm AOL acquired in May.

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Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV

September 29, 2014 5:37 am

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The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.” The
development comes as eMarketer has forecast a 30% to 40% leap in digital video spending this year to reach nearly $7.8 billion by 2015.

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Polaroid’s real-life Instagram logo camera can also print your photos

September 16, 2014 5:31 am

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When we first saw Polaroid’s Socialmatic camera, the obvious conclusion to make was that the company had simply decided to turn the Instagram logo into a device. Of course, given that the social network’s logo was based on Polaroid’s device designs, it’s a surreal case of pop culture eating itself. Polaroid’s jumping on the bandwagon of connected cameras – devices that straddle the line between point-and-shoot snapper and smartphone, but there’s one small tweak that’ll see this hardware stand out against the Lumix CM1 and Lumia 1020: this one’s also got an old-school photo printer tucked inside. %Gallery-slideshow222895%

Filed under: Cameras

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AOL Study Shows Buyers Adopting Ad Tech: 60% Of Brand Video Spend Is Now Programmatic

September 15, 2014 6:00 am

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Programmatic video has truly taken hold — so much so that it is now the predominant way in which brands buy online video ads. According to a new report from AOL’s Adap.tv, a programmatic video ad
platform, 60% of brands’ online video ad spending is now programmatic. Agencies have also turned to ad tech, with 38% of their online video spend going through programmatic channels.

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Taking Apple Pay for a spin: Hands-on with Apple’s mobile payment service

September 9, 2014 5:49 pm

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Rumors of Apple working on a wireless payment service have been droning on for years, so when the company introduced a mobile wallet-like feature called Passbook more than two years ago, it seemed at the time that such a service was inevitable in the very near future — perhaps the iPhone 5 would have it? It took a while, but come October Apple will be ready to utilize the Near-Field Communications chip built inside the new iPhone 6, iPhone 6 Plus and Apple Watch. The service, simply known as Apple Pay, wants to do exactly what every other payment service on the planet wants to do: Make it possible for you to ditch your wallet (aside from Driver’s Licenses and other forms of ID).

Filed under: Cellphones, Wireless, Mobile, Apple

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Programmatic Expands Deeper into Video, With TV Next

September 9, 2014 12:15 pm

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Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives in the United States buy display ads using
programmatic buying, with about 58% doing so for video, and 60% buying in this fashion for mobile ads, according to a survey by AOL Platforms reported on by eMarketer.

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AOL Video; Nate Hayden and Naomi Yasuda

August 5, 2014 3:54 pm

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AOL Video promoted Nate Hayden to vice president of originals and Naomi Yasuda to senior director of AOL Studios.

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