Posts tagged ‘APAC’

October 3, 2014 11:33 am


Upstart OTT providers are taking on traditional multichannel providers in the fight for Asia Pacific’s video customers, panelists of a CASBAA and SNL Kagan webinar said.

OTT is taking on traditional multichannel providers with diversified revenue models including advertising, SVOD, premium rental, and download-to-own.

SNL Kagan posits that the top-ranking countries in APAC for OTT viability are South Korea, Japan, China, Australia and Taiwan.

Factors including a well-established telecom infrastructure, an open regulatory environment, diverse international content, strong local broadcaster presence, and residential purchasing power, can also boost OTT viability.

The APAC region trails only North America and Western Europe in terms of pay TV penetration – and hence TV Everywhere availability – and it also is in third place in terms of SVOD uptake and revenue, where North America and Western Europe again lead.

But pay-TV operators in APAC increasingly are leveraging TV Everywhere deployments to build product competitiveness and create additional value for existing subscribers. Among the value adds: Live streaming channels and VOD libraries rolled out to smartphones, tablets, computers, smart TVs and game consoles.

Industry pundits see TVE as something pay-TV providers can use to blunt the challenge of cord-cutting in light of OTT evolution.

“Video competition in Asia Pacific is growing more intense by the day as new OTT entrants stir the pot with innovative business models and content offerings,” said Ben Reneker, an SNL Kagan associate director. “Incumbent providers must continue to react aggressively with TV everywhere rollouts to ensure long-term competitive viability. Now is not the time to stand still.”

CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific.

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4K? Japan wants 8K in time for 2020 Olympic Games in Tokyo

September 24, 2014 12:25 pm

An 8K TV Olympics in Tokyo?

The Japanese government is hoping it can spur the deployment of UltraHD service by 2016 with the goal of seeing 8K deployments in time for the 2020 Olympic Games in Tokyo, according to published reports.

Japan already has begun testing 4K broadcasts to more than four-dozen viewing sites around Japan, giving consumers a taste of the UltraHD content. A group of companies called the NexTV Forum has created 15 pieces of content in 4K and is supplying six hours of programming daily for the project.

The 4K testing is being broadcast through the SKY Perfect JSAT satellite service.

The plan was laid out Tuesday for attendees of the SCTE Cable-Tec Expo in Denver.

This isn’t the first time news of Japan’s desires for 8K at the Olympics has come to light.

In March, public broadcaster NHK said it plans to begin testing an 8K service by 2016 with the express goal of having it ready and deployed for the 2020 Olympics and Paralympics. 8K broadcasts produce a resolution of 7680 x 4320, double that of current 4K, which produces 3840 x 2160.

Scientists say most humans may not be able to discern the difference between 4K and 8K, and some in the industry say it will take decades for consumers to adopt the 8K format.

While some pundits also suggest 4K is still a long way off – let alone its 8K big brother – satellite operators pretty universally have begun real-world testing of the format, and many have announced plans to deploy by the end of 2014.

In Denver, Satoru Wajiki, MDof the Japan Cable Telecommunications Association, was more upbeat, and told attendees they shouldn’t be too concerned about bandwidth required for 4K.

“From a cable TV operator’s standpoint, 4K is rather easy to deal with, because the bitrate of 4K/60P/HEVC content, estimated to be between 20-35 Mbps, will easily fit within the maximum payload that one 256-QAM channel can carry,” he wrote in a paper distributed to attendees. “If we want to transmit 4K over IP, current DOCSIS 3.0 technology provides enough room for multiple streams.”


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2020 Vision: Netflix aims for over 100 million international subs

September 22, 2014 8:07 am


Some dandy insight from the folks at Digital TV Research who took Netflix CEO Reed Hastings’s statement at the CTAM Eurosummit in Copenhagen last week that the streamer expects to be in about one-third of the homes it’s available to internationally seven years after launching.

That would mean Netflix expects to have almost 104 million international subscribers by the end of 2020, and that just counts the countries in which Netflix already has deployed.

Currently, Netflix has about 13.8 million international subscribers, about one quarter of the company’s subscribers.

But, International streaming growth is more than twice the U.S. figure; it was up 46% in the past year compared to 22% growth in the U.S.

A recent poll put Netflix in 33% of Canadian broadband homes, about 3 million users. In the Nordics, Netflix already is in an estimated 25% of broadband homes, according to some pundits; its penetration in the United Kingdom, where it launched two years ago, exceeds 10%, according to published reports, about 4.5 million subscribers.

In the U.S., Netflix has more than 36 million subscribers, which aren’t included in the DTVR projection.

The researcher said the cou8ntries Netflix already is in have a total of some 308.5 million TV households.

So, aside from the big numbers, what’s the big deal?


With a total audience exceeding 140 million-plus – just within the nations it’s already launched in — Netflix could in the enviable position of being able to reach a bigger audience than any other distributor on the planet by 2020.

That could, for example, mean a change in the way studios release new movies, and, it could position the company as a major player in live event delivery, too.

Ah, the joys of global domination… or, at least, planning global domination. As any Risk player knows, just because you have a plan doesn’t mean you can execute it.

Stay tuned.

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Report: APAC to add 231 million OTT HH by 2020; SVOD expected to double

September 9, 2014 5:31 am

SVOD subscribers to double by 2020

More than 706 million households – nearly half the world’s TV HH — will be watching online video globally by 2020, a new report says, up from 374 million forecast for 2014. In 2010, just 197 million households watched online video.

The biggest gains, about 61%, will come in APAC, according to Digital TV Research. The region is expected to add some 231 million over-the-top video households by 2020.

China is expected to add 140 million viewers, giving it an OTT audience of 206 million HH, and is expected to surpass U.S. viewers by the end of this year, making it the largest OTT market in the world.

The report said South Korea will have the highest OTT penetration by 2020, with more than 79% of HH receiving OTT.

Subscription video on demand (SVOD) is expected to more than double to 199 million subscribers, from 83 million in 2014.

While the U.S. is expected to remain the biggest SVOD market at 62 million subscribers, North America’s SVOD share will fall from its 57% slice in 2014 to 34% in 2020 as the rest of the world accelerates its adoption of the business model.

About 6% of the world’s HH currently get an SVOD service like Netflix or Amazon Prime Instant Video. That number is expected to more than double to 13.4% by 2020.

The U.S. at 50% is expected to have the highest SVOD penetration, followed closely by Sweden at 49%. Ten countries will have SVOD penetration in excess of a third of TV households by 2020.

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