It’s been a busy week for Netflix, which had a rocky start in France on Monday, and a smooth deployment in Germany on Tuesday.
The California-based company continued its European rollout this week with launches in Austria and Switzerland; Belgium and Luxembourg are next up.
As in France and Germany, Austrians can get the SVOD service for 7.99 Euros a month. Swiss subscribers will pay 9.85 Euros per month.
Subscribers can access content through connected TVs, computers, tablets, smartphones, gaming consoles and connected Blu-ray players.
Netflix has been adding country-specific content for the bulk of its international deployments, including the Nordics, United Kingdom and Ireland, France and Germany, but neither Austria nor Switzerland is slatted to launch with any local content. But, that’s likely to change as the service adds subscribers. Netflix CEO Reed Hastings has said local content is crucial to success in the company’s international play.
While Netflix has not yet announced new countries it plans to expand into, the likely target is Australia, where the service already is heavily used by consumers skirting geo-blocking through VPNs. It’s estimated that as many as 200,000 Australians already pay for the U.S. version of Netflix, making it one of the largest streaming services in the country.
Netflix also may have tipped its intentions to deploy in Oz when it acquired the SVOD streaming rights in Australia to the upcoming Warner Bros.’s series Gotham. Nine Entertainment holds first-run rights to the series, which is expected to air in Australia later this year. Netflix would likely put the entire series up a year after its completed linear run.
Rumors also have circulated that Netflix will be offered in Spain in 2015.
Of course, the OTT-hungry markets in Central and Eastern Europe also continue to develop, and some pundits say a more natural path might be into English-speaking Africa.
The certainty? Netflix will continue to rapidly expand its global web.
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Game consoles aren’t just for gaming anymore. In fact, game consoles have seen tremendous growth and consumer adoption for streaming video over the years. According to Business Insider, streaming-capable video game consoles account for 54% of the global installed base of TV streaming devices worldwide. Internet-connected smart TVs (with a 38% share), and dedicated streaming devices (like Apple TV and Roku, with an 8% share) are still in the minority.
This opens up monetisation opportunities outside of desktop and laptop environments for media companies. Particularly with the growing amount of content choice on the Xbox platform, as well as the growing number of devices in market with over 80 million Xbox owners around the world Xbox is a platform that media brands can’t afford to ignore.
It is only fitting that Yahoo7, a Brightcove customer and one of the most comprehensive and engaging online destinations for Australian consumers and advertisers, has made their PLUS7 catch-up TV service available as a dedicated application on Xbox One now. Xbox One owners using PLUS7 will be able to access their favourite Channel 7 programs like X-Factor, My Kitchen Rules and Home & Away via the console.
Yahoo7 already leverages Brightcove Video Cloud to power its catch-up product PLUS7 service to deliver high-quality video on demand content to audiences across desktop, mobile and tablets (iOS and Android). By adding the Xbox One app Yahoo7 is now able to reach a new audience.
With the Video Cloud studio grade DRM solutions, Yahoo7 can ensure delivery of premium video content across devices including Xbox One while preventing unauthorized access and distribution.
Thanks to Brightcove’s support of Microsoft PlayReady, Yahoo7 has been able to deliver the PLUS7 service to the Xbox community in Australia.0
We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).
12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges. Since its beginning in 2010, 12WBT has become a household name across Australia as the online portal for exercise and nutrition programs.
From the outset, it was evident that online video was a key medium that would underpin 12WBT, enabling participants to undertake the program regardless of their location or device. The video strategy was simple — create great content focused on the three pillars of the program: exercise, nutrition and mindset.
However, with round-to-round signups increasing by 5000% since 2010, the success of the program started to cause a few headaches for the team from a technical point of view. Looking for a video solution that would let them focus on the content, rather than worrying about the technology, 12WBT turned to Brightcove.
Using Brightcove Video Cloud, 12WBT was able to maximise its reach to both existing and potential community members. The Video Cloud Smart Player let the brand deliver a consistent, high quality viewing experience for all videos — workout videos, explainer videos, and mindset chats’ with Mish — to audiences across desktop, tablet and mobile.
Video Cloud’s social media sharing feature also helped to build the unique 12WBT community through social channels such as YouTube and Facebook, as well as on the site. The online video experience powered by Brightcove for 12WBT raised awareness of the brand, engaged new users, and reduced the workflow for the business, but also allowed Michelle to offer inspiration and support to members previously only achieved during in-person training sessions.
To find out more about how 12WBT successfully delivers and monetises video to audiences across multiple devices, watch the video below and download the complete case study here.0
Newly appointed National Australia Bank Limited (ASX:NAB) chief Andrew Thorburn announces new executive leadership team. 01/08/14.