Posts tagged ‘blog’

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‘The Wire’ creator David Simon talks about why HD isn’t always better

December 8, 2014 1:34 am


Ever since we heard that The Wire would be coming back — and this time in widescreen HD — we’ve felt equal parts joy and unease. Who could...

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Analysis of Black Friday Data Reveals Shift in Attack Vectors

December 8, 2014 12:08 am


Akamai can see and analyze enormous amounts of attack data during events such as Black Friday. This year they tracked requests coming into dozens of online retailers over 24 hour...

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Mayer sees $640M BrightRoll buy as potentially transformative for Yahoo

November 13, 2014 5:23 am


Yahoo is continuing to invest big in its video future, paying $640 million for programmatic ad platform BrightRoll, a deal that has been rumored for weeks. The purchase...

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October 6, 2014 10:35 am

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Let’s face it: when you think of annual reports, the word “engaging” is probably not one that immediately springs to mind. Unless, of course, you’re thinking of the Ustream 2013 Annual Report. Go ahead, check it out. We’ll wait. Pretty cool, huh? We think so … and so does Forbes. That’s why Ustream made their … Continue reading ?

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How Multichannel Marketing Breaks Through the Noise

October 3, 2014 2:32 pm


Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily — the average length of a novel? As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are … Continue reading ?

Shellshock Update

October 1, 2014 1:59 pm

The Shellshock vulnerability, originally announced as one critical issue in bash that allowed an adversary to execute arbitrary code, has grown from one vulnerability to six in the last week. For background on Shellshock, we’ve collected an overview and list of the vulnerabilities; for some history on Akamai’s initial responses, read our original blog post.
Shellshock raised a lot of questions among our customers, peers, auditors, and prospects. This post addresses some of the most frequently asked questions, and provides an update on how Akamai is handling its operations during this industry-wide event.
Are Akamai production servers vulnerable? What is the status of Akamai mitigation?
Akamai’s HTTP and HTTPS edge servers never exposed any vulnerability to any of the six currently available CVEs, including the original ShellShock vulnerability. Our SSH services (including NetStorage) were vulnerable post-authentication, but we quickly converted those to use alternate shells. Akamai did not use bash in processing end-user requests on almost any service. We did use bash in other applications that support our operations and customers, such as our report generation tools. We switched shells immediately on all applications that had operated via bash and are deploying a new version of bash that disables function exporting.
Akamai’s Director of Adversarial Resilience, Eric Kobrin, released a patch for bash that disables the Shellshock-vulnerable export_function field. His code has aggregated additional upstream patches as available, meaning that if you enable function import using his code, the same behaviors and protections available from the HEAD of the bash git tree are also available. His patch is available for public review, use, and critique.
We do not believe at this time that there is any customer or end user exposure on Akamai systems as a result of Shellshock.
What about Akamai’s internal and non-production systems?
Akamai has a prioritized list of critical systems, integrated across production, testing, staging, and enterprise environments. Every identified critical system has had one or more of the following steps applied:
  • Verify that it the system/application is not using bash (if so, we disabled the vulnerable feature in bash or switched shells);
  • Test that the disabled feature/new shell operates seamlessly with the application (if not, we repeated with alternate shells);
  • Accept upstream patches for all software/applications where available (this is an ongoing process, as vendors provide updates to their patches); and
  • Review/Audit system/application performance to update non-administrative access and disable non-critical functions.
Can we detect if someone has attempted to exploit ShellShock? Has Akamai been attacked?
Because the ShellShock Vulnerability is a Remote Code Execution vulnerability at the command shell, there are many possible exploits available using the ShellShock vulnerability. Customers behind our Web Application Firewall (WAF) can enable our new custom rules to prevent exploits using legacy CGI systems and other application-level exploits. These WAF rules protect against exploits of four of the six current vulnerabilities, all that apply to our customers’ layer seven applications.
However, because ShellShock was likely present for decades in bash, we do not expect to be able to find definitive evidence — or lack thereof — of exploits.
There have been news reports indicating that Akamai was a target of a recent ShellShock-related BotNet attack. (See information about WopBot). Akamai did observe DDOS commands being sent to a IRC-controlled botnet to attack us, although the scale of the attack was insufficient to trigger an incident or need for remediation. Akamai was not compromised, nor were its customers inconvenienced. We receive numerous attacks on a daily basis with little or no impact to our customers or the services we provide.
Akamai’s Cloud Security Research team has published an analysis of some attack traffic that Akamai has seen across its customers for Shellshock. As the authors note in that article, the kinds of payloads being delivered using the ShellShock vulnerability have been incredibly creative, with Akamai’s researchers seeing more than 20,000 unique payloads. This creativity, coupled with the ease of the ShellShock vulnerability, is one of the many reasons that Akamai is keeping a close eye on all of the associated CVEs and continuing to update its systems and developing better protections for its customers, including custom WAF rules.
Where can I find updates on Akamai’s WAF rules?
Information about our WAF rules can be found on our security site.
How will Akamai communicate updates?
We will maintain this blog with interesting news from Akamai.
As the list of CVEs and implications of ShellShock expand, we do our best to only deliver verified information, sacrificing frequency of updates for accuracy.
Akamai is maintaining additional materials for the public on its security site at , including a running tally of the bash-related vulnerabilities.
If you have questions that aren’t addressed by one of these vehicles, please feel free to contact your account team.

October 1, 2014 10:52 am


For most people, September 15th was a day much like any other. But for Internet-based content providers — including Ustream — it was an important milestone in a story that will shape the future of the Internet. On September 15, the Federal Communications Commission (FCC) officially closed the public comment period on its latest proposal … Continue reading ?


September 30, 2014 7:36 am


In early May, my Internet Middleman post described how a tiny number of very large broadband network operators, mostly in the United States, are using their market power to try to extract arbitrary access charges, and in so doing, are degrading the service they sold to their paying broadband customers. They achieve this degradation by…

The post “Not” Neutrality? appeared first on Beyond Bandwidth.

Sharing Hope Through Live Streaming Video

September 26, 2014 4:19 pm


Sure, we’ve all heard the bad news about climate change: it’s here, it’s huge, it’s devastating, and it’s not going away anytime soon. Ever wonder whether there’s any good news around this global phenomenon? Well, there is. On September 16–17, 2014, the Climate Reality Project broadcasted live streaming video on Ustream for 24 hours straight, sharing … Continue reading ?

Netflix users stream 1.5 hours a day, more than 7B hours in 2Q

September 26, 2014 8:00 am

Netflix users watched 1.5 hours of streaming a day

Netflix subscribers averaged 46.6 hours of streaming per month – more than 1.5 hours a day — in the second quarter, up nearly 20% since 2013 and more than 27% from the same period in 2012.

Its rapidly growing subscriber numbers, however, has pushed its overall streaming up some 350% since 4Q2011 to 7 billion hours, up from 2 billion hours, according to research from The Diffusion Group.

Netflix currently has more than 50 million subscribers globally, with more than 36 million of them in the United States.

“Netflix is the big dog of online SVOD and sets the bar when it comes to viewing hours,” said TDG co-founder Michael Greeson.

In the U.S., Netflix streaming reached 5.1 billion hours in 2Q2014, an increase of 183% over the 1.8 billions hours recorded in 4Q2011.

Global streaming numbers increased nearly 10X to 1.9 million hours in the past quarter compared to 200,000 hours in 4Q2011.

U.S. streaming hours accounted for about 72% of the total Netflix streaming globally. That’s down from 94% in 3Q2011.

As Netflix continues to build out its international business – a recent study from Digital TV Research estimates Netflix could have 104 million international subscribers by 2020 – the U.S. share of total hours will continue to decline.

The company this month launched in two of Europe’s biggest markets, Germany and France, as well as in Switzerland and Austria. It’s expected to roll out soon in Luxembourg and Belgium.

A number of other countries have been rumored as targets for Netflix’s next round of expansion including Australia and Spain, but the company also is rumored to be planning a foray into Eastern Europe and Russia soon.

“When Netflix first launched in 1998 as an innovative DVD-by-mail subscription service it would have been difficult to imagine that, not only would it pass HBO to become the largest premium TV/movie subscription in the US, but that it would be ramping up a formidable international streaming business,” notes Bill Niemeyer, TDG Senior Adviser and author of the new report.

Follow me on Twitter @JimONeillMedia

New Whitepaper: Strategies for Multi-Screen Video Ad Serving

September 25, 2014 2:06 pm


Selecting a video ad serving approach is one of the most important decisions made by a digital video company. An ad serving solution has a significant impact on a company’s ability to maximize video ad revenue while minimizing weekly operational overhead. As more devices have emerged and evolved and complexities have increased, new factors for consideration have surfaced. Companies are no longer constrained by traditional options for ad insertion and now have the ability to utilize a hybrid approach.

Our new whitepaper, Strategies for Multi-Screen Video Ad Serving, provides a comprehensive guide on the important aspects that make up video advertising, such as ad serving requirements, and also details the various solutions including:

  • Client-side ad serving: the most common architecture that has evolved from ad delivery to desktop devices
  • Cloud-based ad serving: a more recent innovation that addresses many client-side platform fragmentation challenges
  • Hybrid ad serving: a new, next generation solution that unifies the advantages of client- and cloud-based ad serving solutions

This whitepaper outlines the many advantages of adopting a hybrid ad serving approach, which include the ability to balance incremental deployment efforts and costs with accrued benefits.

To learn more about ad serving solutions and the benefits of a hybrid approach, download our whitepaper.

Online TV, video revenues to exceed $42 billion by 2020

September 24, 2014 6:19 am

Global online video revenues to exceed $42 billion by 2020

Global online TV and video revenues are forecast to exceed $42.3 billion in 2020, an increase of more than 123% over expected 2014 revenues of $19 billion, and a whopping 968% increase from 2010’s $3.96 billion.

The kicker? Those figures are only for online and TV revenues delivered over fixed broadband networks for 51 countries… more on that later.

This report, from Digital TV Research, forecasts the United States to remain atop the heap in terms of global market share, but says its lead will erode substantially

In the U.S., 2020 revenues are forecast at $15.5 billion, up 565% since 2010 revenues of $2.3 million.

Its share, however, will decline to 37% from the 59% it saw in 2010.

China’s revenues are forecast to explode over the rest of the decade, rising more than 8,097% to exceed $3 billion in 2020 from just $37 million in 2010, moving it into second place globally behind Japan.

Online TV and video advertising is forecast to exceed $18.1 billion in 2020, up from $8.3 billion expected in 2014 and $2.4 billion in 2010, a 118% increase in the next six years.

SVOD revenues are forecast to increase to $168 billion in 2020, DTVR said, up 119% from $7.65 billion in 2014 and more than 1,482% from 2010.

The U.S, share of SVOD in 2010 was 75% on revenues of $793 million in 2010. Its share in 2020 will tumble to just 36% of the world market, despite an increase of 667% to $6.1 billion.

DTVR said PPV revenues would expand rapidly, reaching more than $2.8 billion in 2020 from $197 million in 2010, and forecast TVOD revenues of $4.6 billion, up from $332 million in 2010.

But, as I mentioned earlier, key to all of this is the caveat that these revenues represent just those delivered from fixed broadband networks.

A UN Broadband Commission report this week said broadband was the “fastest growing technology in human history,” and said broadband would be available to more than 50% of the world’s population by 2017.

But, it said, some 80% of users will access broadband from a mobile device, either a tablet, smartphone or ultratablet.

Ooyala’s Global Video Index, meanwhile, said mobile video views made up more than 25% of all video views in Q2 2014, and forecast that number to increase to more than 50% by 2016.

While the fixed broadband network is forecast to grow rapidly through the end of the decade, the mobile market, ultimately, is likely to be an even bigger force in driving online TV and video growth in the same time period and beyond.

Follow me on Twitter @JimONeillMedia


September 23, 2014 7:15 am


Hop on the Internet and go to your favorite news website. Chances are you are going to see an article or two every day (at least it seems like that) about some type of data breach or hack involving a well-known, well-respected brand. Let’s be honest….this is just the tip of the iceberg, for every…

The post Humans – The Understated Element in Securing the Internet appeared first on Beyond Bandwidth.

Ray Ozzie’s ‘Talko’ app is not the right productivity tool for the Atlanta Hawks

September 22, 2014 9:55 pm


New team collaboration / messaging apps are seemingly everywhere, from Trello to Slack to (now Microsoft-owned) Yammer. A new entrant Talko is interesting not only for its pedigree — the team is led by Lotus Notes co-creator and former Microsoft Chief Technical Officer / Chief Software Architect Ray Ozzie — but because it marks a return to the days when our phone was a tool for voice communication, instead of primarily text or pictures. In an introductory blog post, the Talko team describes an app that lets users talk, share and do. The idea is that communicating by voice while everyone is online is easier and others can catch up with the conversation at any time since the data is cached on Talko’s servers — Danny Ferry would probably not approve. Right now the app is iPhone only, while Talko says Android and web apps are on the way.

Filed under: Cellphones, Software, Mobile


Source: Talko Blog (Medium), Talko (iTunes)


September 22, 2014 8:48 am


Today, I am excited to announce that Hulu has greenlit 11/22/63 – a new Hulu Original from J.J. Abrams’ Bad Robot Productions, acclaimed author Stephen King, Executive Producer/Writer Bridget Carpenter and Warner Bros. Television.

This direct-to-series order marks a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time. We are thrilled to be working with them and with Warner Bros. Television to bring this unique take on one of the most seminal historic events of the twentieth century to Hulu.

Based on the best-selling, award-winning novel by Stephen King, 11/22/63 will take viewers on a journey back to the day that former President Kennedy was shot and ask the eternal question: “what if?” Part thriller, part love story, 11/22/63 is a fascinating story that goes beyond the concept of time travel. With the talented team of producers bringing the story to life, we are confident that 11/22/63 will be an event series that our viewers will love.

11/22/63 joins our growing offering of premium Hulu Originals and reinforces our mission to continuously captivate and connect audiences with the stories they love. The series will make its debut exclusively on Hulu. Until then, keep checking back for more details!

Digital Video’s Influence On Election Numbers

September 17, 2014 7:01 am


This blog was provided by Paul Neto, Director of Research at YuMe, Inc. YuMe, a leading provider of video brand advertising solutions, is one of Brightcove’s Technology Partners. YuMe’s proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices.

Viewing video content on a computer, tablet or smartphone has become a popular pastime for people all over the world – especially the US. With more screens flooding the marketplace, it’s important for politicians to take advantage of all the video advertising avenues available to them to target intended and potential voters during their political campaigns.

In order to determine current trends around voter viewing habits and media consumption, specifically related to political campaigns for this year’s upcoming mid-term election, YuMe polled 817 intended voters (36% democrat, 30% independent, 29% republican) from a nationally representative online panel. Results confirmed rampant multi-screen viewing trends, and gleaned insights into voter’s planned behavior for the upcoming mid-term election.

Key Takeaways:

  • More than 60% of voters state they are likely to use digital video for watching debates, speeches, and highlights from campaigns
    • Likely to watch online video of debates (66%), speeches (64%), highlights (66%)
  • Almost half (48%) agree that it is important to be able to follow election progress on multiple devices
  • 65% agree that being able to access candidate information on multiple devices helps them keep informed
  • 51% of voters agree that ads are an important information source about candidates
  • Streaming video has become an important source of information, with 44% likely to stream video on a connected device to keep up-to-date
  • 32% of voters will stream video from a computer/laptop, 15% on a smartphone, 16% on a tablet, 11% on a smartTV
  • 54% claim news websites as their main source of information about candidates and their campaigns
  • Ads continue to be an important source of information for voters (Television 45%, Online Ads 17%, Online Video 16%, Campaign supported online video 15%)
  • 49% of voters agree that politicians who use online media are more approachable
  • More than half (58%) agree that digital media has become a primary source of information about candidates
  • 63% agree that online video is an important strategy for political campaigns

These results show the value in leveraging digital media when building a successful political campaign, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from joining a candidate or advocacy group’s message and call to action with streaming video. Pre-roll video ads are one of the most effective types of advertising in the digital space, and can influence voter decisions, while raising both engagement and brand awareness for a specific candidate.

Clearly, digital video is important and influential in the political realm. Politicians are hungry for data around media consumption for their campaigns, striving to understand how to best target their audience- intended voters. As voters continue to source information from multiple screens, it will be crucial for politicians to adapt their campaigns across the digital world.

To view the infographic and read the full report, please visit:

How Does White Label Video Streaming Work?

September 16, 2014 8:30 am


The video streaming industry is growing rapidly. As a broadcaster using a streaming or video hosting platform, it is very important to inspire, involve and keep your viewers focused with your content only. With white label video streaming it has become possible to use a sophisticated video player and brand it as your own on your […]

The post How Does White Label Video Streaming Work? appeared first on DaCast.

New Research Proves Customers Rank Video as Trusted and Most Personable Brand Marketing Experience

September 11, 2014 2:12 pm


We have been long-time believers in the power of video, and as consumers become more and more tech savvy, it’s increasingly important for marketers to understand the influence of video in the marketing mix. To better illustrate how consumers feel about video, we embarked on a research study that questioned 2,000 consumers globally.

The research showed that a better video experience leads to more action, higher loyalty, and more social sharing. Not only do 79% of consumers favor digital content over traditional, but more than one in ten (12%) prefer to consume content from brands on their smartphone, tablet or mobile application. Almost a quarter (24%) of the consumers surveyed said video is their ‘most trusted’ source of brand content. Explaining their choice, 44% said video was more ‘appealing’ to them, while engaging (28%), authentic (29%) and sharable (10%) were also cited as reasons for trusting video content over other forms of brand communication.

The power of better video
In addition, over a third of consumers (35%) cited brand video content as more memorable if it is of high quality. The research found that when consumers had a good video experience:

  • Almost four in ten (39%) were more likely to research the brand or product further
  • A similar amount (36%) were more likely to tell friends and family about the brand
  • Three in ten (30%) said they were more likely to become brand loyal
  • Just under a fifth (19%) said they were more likely to share content from that brand on social media

But there’s still work to do
When asked how their branded video experience could be improved, three of the top four consumer responses related to video delivery – better quality streaming (32%), faster launch times (31%) and less buffering (30%) — showcasing that consumers are really now focused on the experience that is being delivered to them, end-to-end.

It’s clear video creates an opportunity for engagement and should be viewed as an integral part of a marketing strategy and not just an add-on. By delivering a high quality, relevant and engaging video experience to end users, marketers can benefit from increased loyalty, higher brand engagement, more content sharing, and higher referral rates.

Search and Interact With Your Streaming Data Using the Kinesis Connector to Elasticsearch

September 11, 2014 11:08 am


My colleague
Rahul Patil
wrote a guest post to show you how to build an application that loads streaming data
from Kinesis into an Elasticsearch cluster in real-time.


The Amazon Kinesis team is excited to release the Kinesis connector to Elasticsearch!
Using the connector, developers can easily write an application that loads streaming data from Kinesis into an
Elasticsearch cluster in real-time and reliably at scale.

Elasticsearch is an open-source search and analytics engine. It
indexes structured and unstructured data in real-time.
Kibana is
Elasticsearch’s data visualization engine; it is used by dev-ops and
business analysts to setup interactive dashboards. Data in an
Elasticsearch cluster can also be accessed programmatically using
RESTful API or application SDKs. You can use the CloudFormation
template in our
sample to quickly create an
Elasticsearch cluster on Amazon Elastic Compute Cloud (EC2), fully managed by Auto Scaling.

Wiring Kinesis, Elasticsearch, and Kibana
Here’s a block diagram to help you see how the pieces fit together:

Using the new Kinesis Connector to Elasticsearch, you author an
application to consume data from Kinesis Stream and index the data
into an Elasticsearch cluster. You can transform, filter, and buffer
records before emitting them to Elasticsearch. You can also finely
tune Elasticsearch specific indexing operations to add fields like
time to live, version number,
type, and id on a per record
basis. The flow of records is as illustrated in the diagram below.

Note that you can also run the entire connector pipeline from within your Elasticsearch
cluster using River.

Getting Started
Your code has the following duties:

  1. Set application specific configurations.
  2. Create and configure a KinesisConnectorPipeline with a Transformer, a Filter, a Buffer, and an Emitter.
  3. Create a KinesisConnectorExecutor that runs the pipeline continuously.

All the above components come with a default implementation, which can easily be
replaced with your custom logic.

Configure the Connector Properties
The sample comes with a .properties file and a configurator. There are many settings and you can leave most
of them set to their default values. For example, the following settings will:

  1. Configure the connector to bulk load data into Elasticsearch only after you’ve
    collect at least 1000 records.
  2. Use the local Elasticsearch cluster endpoint for testing.
bufferRecordCountLimit = 1000
elasticSearchEndpoint = localhost

Implementing Pipeline Components
In order to wire the Transformer, Filter, Buffer, and Emitter, your
code must implement the IKinesisConnectorPipeline interface.

public class ElasticSearchPipeline implements

public IEmitter<ElasticSearchObject> getEmitter
    (KinesisConnectorConfiguration configuration) {
    return new ElasticSearchEmitter(configuration);

public IBuffer<String> getBuffer(
    KinesisConnectorConfiguration configuration) {
    return new BasicMemoryBuffer<String>(configuration);

public ITransformerBase <String, ElasticSearchObject> getTransformer 
    (KinesisConnectorConfiguration configuration) {
    return new StringToElasticSearchTransformer();

public IFilter<String> getFilter
    (KinesisConnectorConfiguration configuration) {
    return new AllPassFilter<String>();

The following snippet implements the abstract factory method, indicating the pipeline you wish to use:

public KinesisConnectorRecordProcessorFactory<String,ElasticSearchObject> 
    getKinesisConnectorRecordProcessorFactory() {
         return new KinesisConnectorRecordProcessorFactory<String, 
             ElasticSearchObject>(new ElasticSearchPipeline(), config);

Defining an Executor
The following snippet defines a pipeline where the incoming Kinesis records are strings and outgoing records are an

public class ElasticSearchExecutor extends 

The following snippet implements the main method, creates the Executor and starts running it:

public static void main(String[] args) {
    KinesisConnectorExecutor<String, ElasticSearchObject> executor 
        = new ElasticSearchExecutor(configFile);;

From here, make sure your
AWS Credentials are provided correctly. Setup the project dependencies using
ant setup. To run the app, use ant run and watch it go!
All of the code is on GitHub, so you can get
started immediately. Please post your questions and suggestions on the
Kinesis Forum.

Kinesis Client Library and Kinesis Connector Library

When we
launched Kinesis
in November of 2013, we also introduced the
Kinesis Client Library.

You can use the client library to build applications that
process streaming data. It will handle complex issues such as
load-balancing of streaming data, coordination of distributed
services, while adapting to changes in stream volume, all in a
fault-tolerant manner.

We know that many developers want to consume and process incoming
streams using a variety of other AWS and non-AWS services. In order
to meet this need, we released the
Kinesis Connector Library late
last year with support for Amazon DynamodB, Amazon Redshift, and
Amazon Simple Storage Service (S3). We then followed up that with a
Kinesis Storm Spout
EMR connector

earlier this year. Today we are expanding the
Kinesis Connector Library with support for Elasticsearch.

— Rahul

A watch expert’s take on the Apple Watch: the benefits and failures of digital

September 10, 2014 4:03 pm


Despite Benjamin Clymer’s many accolades across the past several years — the New York Times calls him the “High Priest of Horology” — it’s possible you’ve never heard of his website Hodinkee. The name might not bring watches to mind, but it’s actually a Czech word for “wristwatch” (technically it’s “hodinky” in Czech). The site’s established itself as a go-to source for wristwatch obsessives, and Clymer’s its executive editor, which is exactly why we were so interested to read his thorough dissection and impressions of Apple’s first ever watch: Apple Watch.

In a lengthy piece (that we suggest you read in full), Clymer begins by setting expectations: “I’m not even sure we can call it a watch.” That isn’t to say he doesn’t like Apple’s effort, but comparing it directly to a traditional, mechanical wristwatch is near impossible.%Gallery-slideshow221380%

Filed under: Wearables, Software, Mobile, Apple


Source: Hodinkee

JW Player Supports Net Neutrality

September 10, 2014 9:25 am


You might have noticed a “spinning logo” banner on the JW Player Labs site today. We are participating in the 2014 Internet Slowdown. The banner will only be shown today, and only once to each site visitor.

We aren’t actually slowing down our site or software. The Slowdown is a coordinated symbolic act to raise awareness of the Net Neutrality debate. On the Internet, all data on the network is treated equally–it is a neutral, level playing field. The pages that are served from your personal blog are given no more or less priority than pages from other sites on the Web, even giants like Google or Facebook. The same is true for Skype calls, Netflix movies, and any other application that uses the Internet to transmit data packets.

Some of the largest Internet service providers (ISPs) are lobbying the U.S. government for permission to break this tradition and divide the Internet into slow and fast “traffic lanes”. The carriers would charge content providers extra for “fast lane” prioritization of their data.

This of course means that everyone not paying the “fast lane” toll gets stuck in the slow lane. If Net Neutrality is allowed to end, we could have an Internet where, say, Google pays ISPs to have their search results or maps delivered to users faster than Bing, or Netflix pays to have faster video delivery than Amazon.

The end of Net Neutrality would be very harmful to small- and medium-sized video publishers who don’t have millions of dollars to pay to ISPs for “fast lane” access. It would put them at a severe competitive disadvantage against large competitors. Such drastic imbalance in markets is never good for consumers.

To read more about the September 10th Internet Slowdown to support net neutrality, click here!

The post JW Player Supports Net Neutrality appeared first on JW Player.

Yale Appliance and Lighting’s Two-Pronged Approach to Video Production

September 10, 2014 7:25 am


To produce your own videos or to hire the pros, that is the question.

Most companies arrive at this fork in the road when embarking on their video marketing journeys. There are valid arguments for each route in regards to money, time, resources, talent, and overall objectives, so the decision is not always an easy one.

Unlike Robert Frost, who was remorseful that he could not travel down two different paths, Yale Appliance and Lighting has taken advantage of both options. This family-owned business has hired production companies for some larger projects and also created their own low-pressure videos in-house on a regular basis. Their video producer, Pat Palingo, was completely new to video production when he joined the company as the director of marketing, and he has since created multiple engaging videos about dishwashers and grills, while honing his shooting and editing skills.

### In-house production vs. hiring a company

Now, a quick game. Can you tell the self-produced video from the professionally-produced one?

Okay, we’ll tell you. The video on the left, a delivery process video, was produced by an external group. Pat created the product video on the right in-house.

### Working with a production company

Yale Appliance and Lighting hired a professional videographer to produce an informational video about their delivery process. Pat explains, “That video was really important for us, and was going to include a lot more production-wise than we had ever done before (or have done since). It was actually done a few years ago when we were just getting started with video. So we didn’t have any real ideas for how to go about that, hence looking to some help from the pros.”

Yale Appliance and Lighting sends this video out to every customer who schedules a delivery. The average engagement (the percentage of the video watched) is 78%, which suggests that the information is relevant and effectively conveyed. By anticipating common questions and outlining the process, the video helps to ensure seamless deliveries. After watching it, customers double check their measurements and call ahead about potential issues. “This saves headaches for everyone,” Pat notes.

“We know that a safe, successful delivery is the best possible experience for our customers. It’s really important that we don’t damage any property, our delivery team avoids injury, and we complete deliveries the first time as much as possible.”

### Producing video in-house

Pat produced the video about Bosch dishwashers, which lives on Yale Appliance and Lighting’s blog, to provide a comparison between American and European dishwashers. This video, along with many other product videos, provides customers with detailed, in-depth views of different product options.

While the text in the blog post provides thorough descriptions of Bosch dishwashers, the video enables customers to actually see unique features in action, like that sweet third rack. The video also features an email collector at the end, which gives viewers an easy way to sign up for future blog updates.

#### Setting goals

“The goal of all our content is to help educate people about the products or problems they’re researching,” Pat notes. “We’ll keep creating videos to complement our blog articles and help give our business a voice.”

In addition to humanizing their brand, the videos on Yale Appliance and Lighting’s website have rendered one of their salespeople a local celebrity. Pat explains, “Chris, who’s on camera in most of our videos, gets recognized and sought out by customers visiting our store.”

#### Production process

“For this video, we first went through a scripting process to make sure we answered the most common questions and discussed the important features,” Pat says. “We then set up the camera in an office to record video and audio. After that, we shot some B-roll of the product. Then we used Adobe Premiere to edit everything together.”

Pat admits that the scripting process is often a time-consuming obstacle to overcome, but he affirms that getting it right is well worth the effort in the long run. “The video is easier to shoot if you have a good script, and you end up with a better result,” he says.

If you are looking for some advice on scripting, or you’re just generally curious about the process, we made a video about this potential pain point.

Here are a couple other examples of videos on Yale Appliance and Lighting’s blog:

Dacor Smart Wall Oven
Jenn-Air Kitchen Appliance Packages

#### Takeaways:

We really appreciated learning about Yale Appliance and Lighting’s video marketing journey, and we are excited to see their future video content. Here are some lessons to pocket:

– For some situations, it makes sense to self-produce videos, and for others, you may want to consider hiring the professionals.
– Creating informational videos can help educate customers and prevent headaches.
– Giving the script some extra TLC before shooting will save you from issues later.
– You can create engaging videos about nearly any subject.
– Videos can foster trust and transform salespeople into local celebrities.

**How does your company decide whether or not to self-produce videos? Have any of your video subjects achieved celebrity status in your customers’ eyes?**

Yahoo7 Delivers Catch-up TV on Xbox One

September 10, 2014 6:41 am


Game consoles aren’t just for gaming anymore. In fact, game consoles have seen tremendous growth and consumer adoption for streaming video over the years. According to Business Insider, streaming-capable video game consoles account for 54% of the global installed base of TV streaming devices worldwide. Internet-connected smart TVs (with a 38% share), and dedicated streaming devices (like Apple TV and Roku, with an 8% share) are still in the minority.

This opens up monetisation opportunities outside of desktop and laptop environments for media companies. Particularly with the growing amount of content choice on the Xbox platform, as well as the growing number of devices in market – with over 80 million Xbox owners around the world Xbox is a platform that media brands can’t afford to ignore.

It is only fitting that Yahoo7, a Brightcove customer and one of the most comprehensive and engaging online destinations for Australian consumers and advertisers, has made their PLUS7 catch-up TV service available as a dedicated application on Xbox One now. Xbox One owners using PLUS7 will be able to access their favourite Channel 7 programs like X-Factor, My Kitchen Rules and Home & Away via the console.

Yahoo7 already leverages Brightcove Video Cloud to power its catch-up product PLUS7 service to deliver high-quality video on demand content to audiences across desktop, mobile and tablets (iOS and Android). By adding the Xbox One app Yahoo7 is now able to reach a new audience.

With the Video Cloud studio grade DRM solutions, Yahoo7 can ensure delivery of premium video content across devices including Xbox One while preventing unauthorized access and distribution.

Thanks to Brightcove’s support of Microsoft PlayReady, Yahoo7 has been able to deliver the PLUS7 service to the Xbox community in Australia.

Join Vimeo in supporting net neutrality

September 10, 2014 4:00 am


In July, we asked you to help us protect an open Internet. Today, we’re joining forces with our digital brethren including Etsy, Reddit, and Kickstarter, to once again ask that you help us fight the FCC’s proposed rule — one that would bring an end to the net neutrality we know and love.

This time, we’re asking you to call your Senators and tell them you’re against the FCC’s proposal. We’ve made it easy to do — enter your phone number and we’ll give you a call and share some talking points about the proposal. Then, you’ll be automatically connected to your Senator to say you want net neutrality. This will only take a few minutes, and will go a long way toward saving our open Internet.

To refresh your memory:
The FCC proposal would allow broadband providers to charge online companies like Vimeo to deliver traffic (like video uploads and plays) to their customers in a timely manner. We think this will create a two-tiered Internet — fast tubes for those who can afford to pay a hefty toll and slow tubes for everyone else — and will ultimately harm innovation and creative expression. As a result, we’re calling on the FCC to demand “net neutrality” — rules that prevent broadband providers from discriminating against content that runs through their pipes.

Independent creators and their audiences would also suffer from this two-tiered Internet world. If you, like us, want to keep a free and open Internet, please click the button above and let your voice be heard.

A Day From PLAY: Beyond Content Generation to Content Delivery

September 8, 2014 11:28 am


Content is king, but where would the king be if he couldn’t reach his royal subjects? We’ve all been exposed to the importance of content in today’s world, but as this trend evolves and content becomes more refined, content delivery systems need to keep pace. Creating great content is only the first step; if your content isn’t being delivered effectively, then your message is falling on deaf ears.

Distributing, tracking, and monetizing content are all aspects publishers and advertisers also need to address. From this comes the increasingly important need for turnkey solutions. Jaakko Is-Jarvenpaa, Head of Business Development at Kiosked, shares his thoughts on what delivery systems should focus on:


September 5, 2014 9:08 am


Friends, Romans, NoiseTraders, lend me (and these worthy bands) your ears and I promise to give them back in somewhat adequately working order. (That buzzing will eventually go away, I swear). As the last few weeks of summer lazily fade away (or outstay their welcome, depending on where you stand on the matter), I hope that there’s still room in your windows-down, fun-in-the-sun playlists for a couple more rambunctious recommendations. I’ve got some tasty tunes on tap for you this weekend and if you don’t find even one song you dig, I promise you a money-back guarantee on your free download. I hardly think you’ll run into that predicament though because these four albums are so top-shelf goodness that you’ll be surprised if you haven’t snatched them up already. As a bonus, I challenge any church-goers to try and sneak Lucius’ killer version of “Power in the Blood” somewhere into your Sunday service. It’s a divine dance party waiting to happen!

Lucius Gets Noisey

As a huge fan of both The Rentals and Tweedy, I’ve come to really love the bewitching joint-vocal stylings of Lucius even more after hearing them paired against some of my favorite singers. However, the fun and energy of their own indie-pop songwriting is really, really fantastic as well. Lucius Gets Noisey is an interesting 6-track EP that features the “triple threat quintet” in a live setting during their pre-Wildewoman days, along with the album version of “Hey Doreen” that fans have come to know and love so well. I promise you that the flawless vocals and tight percussive thump of “Don’t Just Sit There” and “Turn It Around” will have you double-checking that they are live versions and not over-dubbed studio recreations. As a bonus, do not miss their retro-electro version of “Power in the Blood” as it’s one of the hands-down-coolest versions of the hymn I’ve ever heard. It was written exclusively for WNYC’s Radiolab program and it is available on this must-grab EP.

Caroline Rose
I Will Not Be Afraid (A Sampler)

Anyone who self-identifies as a “modern day hobo” – and has actually earned the title by living on the road in a van – is guaranteed to get at least a curious listen out of me. In the case of Caroline Rose, I’m all the luckier for it. While Rose’s fearless Americana-based instrumental experimentation, enticing vocal rasp, and road-dog storytelling defies her 24 years, the authenticity that flows through each performance allows her songs to feel genuine and uniquely singular to her wander-fueled experience. Featured on this sampler are seven tracks from Rose’s debut album I Will Not Be Afraid and the garage-blues pulse of “At Midnight” and the squiggly-keyed folk of “Tightrope Walker” are fantastic entry points. Existing somewhere in the space between the uninhibited vocals of Janis Joplin and the feisty younger sister of Shovels and Rope, Rose is playing by her own rules and thankfully we’re invited to the game.

The Orwells
Live from Dingwalls [EP]

The Orwells decided there’s no better way for them to prove their well-deserved “best live band in America” NME-bestowed moniker than with an EP capturing their incendiary live performance. Recorded at the legendary London punk club Dingwalls, Live from Dingwalls features The Orwells at their abrasively melodic best. This is unrefined rock & roll from its embryonic American incarnations and the raucous ruckus in the room is palpably felt through the all-too-short 4-song EP. Come for the “Dirty Sheets” and stay for “The Righteous Ones,” you’ll be glad you did. Don’t miss them if they come through your town and if you get the chance to catch them, bring a dry shirt to change into for after the show.

Harvest Records
Harvest Mixtape #1

If you know of another sampler on NoiseTrade that highlights bands featuring folks like Pete Yorn and Liam Gallagher, as well as former members of Oasis, The Las, and World Party, please point me in that direction. The roster for Harvest Records is an embarrassment of sonic riches that features the aforementioned Yorn and Gallagher bands (The Olms and Beady Eye, respectively), as well as a ton of new bands that are mind-blowingly great. Take a listen to the soulful dance-groove of “This Is What It Feels Like” by BANKS or the expansive indie-rock sweep of “Sleeping Giant” by Bootstraps and I guarantee you’ll be enticed to just dive into the whole mixtape.

When writer Will Hodge isn’t right here, right now (d’you know what I mean?), you can find him running off at the keyboard about music, concerts, and vinyl at My So-Called Soundtrack

Content Marketing World – See You There!

September 5, 2014 8:39 am


It’s that exciting time of year when thousands of marketers from around the world make their annual migration to Cleveland, Ohio for Content Marketing World. The single largest (and fastest growing) content marketing event on the planet with some of the most prestigious, thought leaders in the world of marketing.

Just glancing at the list of some of the companies speaking at the event, it reminds me of what a privilege it is to see so many of our customers represented from great brands like EMC, Ford and Motorola, just to name a few. It’s simply impressive.

As exciting as this event will be (and it will be inspiring), it represents a larger, unmistakable disruption going on in the marketplace; the explosion of content marketing. As we’ve said for a long time, every company is a publisher and this reality is changing everything about how we think about the role of marketing. Consider these three dramatic changes we are seeing:

First, this focus on content marketing has raised the bar for marketers to truly understand their audiences and provide meaningful, insightful content. Some may argue that this was always the case, but in the age where most of the buying experience was driven by stores and salespeople, great content was a condiment, a nice to have, and marketers could always rely on great sales skills and promotions to win the day.

Second, the growth of content marketing has led to a distinct focus on the buyer journey. The need to deliver the great content, at the right place and the right time (see our recent post on this subject) has forced marketers to walk in the shoes of their customers to truly understand not only what challenges they have, but what their decision process is like, who the stakeholders are, and what questions they have as they move through the purchase journey.

Third, the growth of content marketing is transforming the tools and teams for every marketing organization. From one of the earlier Content Marketing Institute research reports, it was clear that video was one of the hottest growth points for content marketing. This is no surprise for us as we’ve seen survey after survey confirm that video is the highest converting and most engaging form of content marketing.

If you are unable to make the conference, we’re doing a live stream event with Content Marketing Institute founder, Joe Pulizzi, on October 7 where we’ll continue the great conversation on content marketing. Sign up here.

See you in Cleveland!

Will Showtime offer a direct-to-consumer streaming option? Count on it

September 5, 2014 12:28 am

Could Showtime be going direct to consumers?

Is Showtime pondering a direct-to-consumer online service? The question might better be put as, “What content owner isn’t?”

At Thursday’s Nomura Digital Media Conference in New York, CBS COO Joseph Ianniello – either foreshadowing the future or just rattling pay-TV operator’s cages — said there was nothing in its contracts with service providers that “restricts us from doing something direct to consumer.”

Mind you, Ianniello didn’t say the premium cable channel was planning to offer a Netflix-like service that would be more appealing to cord cutters and cord nevers, just that it could.

The lure, of course, is the 10 million U.S. broadband households that don’t subscribe to pay-TV, a number that is climbing as U.S. pay-TV penetration continues to drop, many of them from the attractive Millennial demographic.

His statement generated a lot of hubbub, as it should,

For years, industry wags have shot down the notion of a la carte as something broadcast and cable networks wouldn’t be willing to do because of the lucrative carriage fees they get from operators.

But Showtime isn’t the only content owner that apparently is looking to transition into a different business model, or at the very least to cover all the bases as the industry’s business model continues to evolve.

HBO continues its limited experiment offering an SVOD version of HBOGo to some Comcast Broadband only subscribers, even as rumors of an expanded over-the-top HBOGo surface following Time Warner’s rejection of 21st Century Fox’s takeover bid last month.

HBO CEO Richard Plepler in January also raised the specter of an online offering, telling Buzz Feed “If the (pay-TV) arithmetic changes and the arithmetic makes sense in a different way, we are not going to be caught without the ability to pivot.”

And, there’s been plenty of babble surrounding Dish Network’s intentions to roll out an online TV offering, possibly by the end of the year. That product, which CEO Charlie Ergen has championed, would include content from Disney properties including ESPN and ABC. (See related stories: Dish’s $30 OTT deal a loss leader that will bring in subs, draw Millennials; Dish-Disney deal keeps on giving, as Dish subs get more content; Dish talks with content owners could launch Internet TV service in 2014.)

Launching Showtime over the top might be a very successful play.

The network has a bunch of big titles, “Homeland,” “Ray Donovan,” and “Masters of Sex,” for example, as well as a catalog of older hit series.

Even with that programming clout, it’s only in “less than 20% of U.S. households,” Ianniello pointed out.

Is that the kind of thing a man with no OTT plans would mention?

Ianniello has always been a big fan of the dollars Showtime and CBS have brought in from OTT licensing revenue to Netflix, Hulu Plus, Amazon and others.

Will the future offer an even bigger stream of cash from delivering content online?

Count on it.

Follow me on Twitter @JimONeillMedia

Will Wheeler’s challenge be enough to up operators’ broadband game?

September 4, 2014 1:28 pm

FCC chief challenges providers to push more speed

Seems I’m not the only one pining for 1 Gbps Internet; turns out someone with a little more clout, FCC boss Tom Wheeler, feels the same way.

Wheeler, speaking at 1776, a startup incubator in Washington, D.C., said “meaningful competition for high-speed wired broadband is lacking and Americans need more competitive choices for faster and better Internet connections, both to take advantage of today’s new services, and to incentivize the development of tomorrow’s innovations.”

The FCC’s has defined broadband as 4 Mbps downstream and 1 Mbps up.

But, with 60% of peak-period Internet activity consisting of bandwidth-intensive content, like video, it’s begun to change its tune.

And that, obviously, is a good thing.

Assuming an HD movie requires 5 Mbps and super HD requires 7 Mbps, it’s easy to see that most American homes – many of which have six connected devices or more – easily need a connection with 25 Mbps or more speed, something 20% of Americans currently don’t have access to, NTIA data shows, and something Wheeler believes should be “table stakes in 21st-century communications.”

In fact, nearly 10% don’t have access to 10 Mbps Internet.

Much of the problem, Wheeler said, is that “users cannot respond by easily switching providers.”

“As a result, even though there may be competition, the marketplace may not be offering consumers competitive opportunities to change providers, especially once they’ve signed up with a provider in the first place,” Wheeler said.

Back to the Giga-speed.

The FCC points out that Kansas saw a “97% surge in speeds to 34.4 Mbps after Google announced its fiber deployment in Kansas City;” it was the biggest year-over-year jump in bandwidth of any state in the U.S. When Google announced plans to deploy in Austin, TWC trotted out a 300 Mbps offering (the top Tier had been 50 Mbps), and AT&T joined the 1 Gbps show (they offer it now for $70 a month). As Cox and CenturyLink have begun to turn up speeds in their footprints – Cox promises 1 Gbps speeds across its entire footprint within a year or so – competitors have responded.

“A year ago, Cox Cable said it wouldn’t be upgrading to gigabit networks because it would cost billions. Now it says it will, starting with communities where Google and CenturyLink are deploying fiber.”

Wheeler, meanwhile, wants that competition to heat up even more.

He’s put together a four-point policy framework to help goose providers into adding more speed to American’s Broadband:

  1. Where competition exists, the Commission will protect it.
  2. Where greater competition can exist, we will encourage it.
  3. Where meaningful competition is not available, the Commission will work to create it.
  4. Where competition cannot be expected to exist, we must shoulder the responsibility of promoting the deployment of broadband for the sake of consumers and innovators.

SNL Kagan has an interesting study of 1 Gig deployments and planned deployments.

You know who’s ahead? In a big way? It’s not cable operators… it’s telcos… and, of course, Google.

Telcos have 1 Gbps offerings up in 14 major markets, and have announced plans for 20-plus more.

AT&T GigaPower is up in Austin, Dallas and Fort Worth; CenturyLink is deployed in 11, including Phoenix, Seattle-Tacoma, Minneapolis-St. Paul, Denver, Portland, Ore., Salt Lake City, Las Vegas and Omaha. AT&T has announced plans for San Jose, Houston and San Antonio, Texas, Miami and Jacksonville, Fla., Raleigh-Durham, Charlotte, Greensboro and Winston-Salem, N.C., Nashville and Kansas City.

Google Fiber, of course, has launched in Kansas City and in Provo, Utah, and has begun deploying in Austin. It has plans for, perhaps, dozens of additional deployments.

Even Cincinnati Bell has announced a deployment in the Cincinnati metro area.

Verizon, meanwhile, has kicked up its top offering to 500 Mbps, and with no significant competition in its threat in its footprint of a 1 Gbps service, it’s likely to stay there awhile.

On the cable side, well, far fewer announcements – and no deployments – of residential 1 Gbps service so far.

Cox says it’ll have 1 Gbps soon in Phoenix, Las Vegas and Omaha and promises to be across its footprint in 2016; Time Warner Cable is promising 1 Gbps service in Los Angeles, Suddenlink plans to offer 1 Gbps service across its footprint by 2016 and Comcast has a limited 505 Mbps offering.

How long will it really take to get 1 Gbps service to a majority of Americans?

I’m with you, Tom; I think it will be far too long. It’s time to turn up the heat.

Follow me on Twitter @JimONeillMedia

Live Video Content Marketing Kit

September 4, 2014 10:04 am


As a marketer, communicator, brand or events manager, you need to engage massive, global audiences, deepen relationships with customers, and bring communities together to share information. With the power of LIVE video you can heighten brand awareness, reach a broader audience in real-time, and drive marketing results that you never thought possible. Get started by downloading … Continue reading ?

Doing 4K Live Streaming on Your Website

September 4, 2014 1:23 am

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Interested in doing 4K live streaming on your website? We crack down on the “super HD” buzzword and discuss what you will need to serve your viewers in 4K. Covers some of the hurdles to expect, on your end and the viewers. Ultimately, it shows how to be ahead of the curve for those who […]

The post Doing 4K Live Streaming on Your Website appeared first on DaCast.

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More Strategies from the Blue Ocean

September 3, 2014 9:16 am

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This series of posts is geared to provide insight into our strategy, and will touch on one of the six basic approaches to remaking market boundaries.

Look Across Time – Video is Rapidly Becoming Mainstream, Everywhere

All industries are subject to trends that affect their businesses over time. Looking at these trends with the right perspective can lead to blue ocean opportunities. The biggest trend is the shift of the last 10 years has been collapse of the ‘industrial media complex‘ and the democratization of media creation and distribution. This has meant a shift in power to the owners of good content and away from the limited distribution paths of the past. And today anyone can be a content creator. The owners of newspapers, magazines, radio and television are no longer the gatekeepers of information and everyone, and every company, has the ability to connect directly with the audiences that matter to them.

What is more, the means of communication is changing, the silos of text, sound and pictures are collapsing and we’re seeing the rise of transmedia with video being very much at the forefront and acting as a catalyst to engagement and further action. These technological advancements in the creation and distribution of content have shifted the job for communicating from the hands of few to the function of many. It is no longer possible to have a marketing department pay for TV, radio and print and call it a day. That system worked up to a point, the point of no longer being ignorant of the facts. As John Wanamaker is famous for saying:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

As companies struggle to become more like media companies they evolve from basic web publishing of text and images to the embrace of video. It is important to remember that YouTube is not yet ten years old and we are still struggling with a myriad of issues to make video play nicely across all devices, and that those are just the basics. We are entering a time when media customers are beyond experimentation, in fact there is now a keen awareness that their businesses are dependent on their ability to growth digitally and make money by connecting people directly to content, or to goods via the information in the content.

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Brightcove Takes On Hyperlapse

September 3, 2014 8:44 am


Excitement was abound across the Brightcove offices last week for the release of Instagram’s new app, Hyperlapse. It’s no surprise that video is close to all of our hearts, but CEO David Mendels made it that much more exciting by adding in an element of friendly competition.

By combining our love of video with our love of Brightcove’s culture, the mission was settled: whoever created the coolest Hyperlapse video that showcased Brightcove’s offices, culture, and spirit would be deemed winner and, along with the glory and bragging rights, would be the new owner of an xBox One. A time limit of 24 hours created some fierce competition, but a single winner emerged.

Director of Operations, Aaron Jeskey, prevailed with the winning video that included an inside look at our Boston office, some slip-and-slide action, and the hidden snacks in the freezer. What do you think?

If you like cake, unicorns, ping pong, elevators, or jousting, you might like this selection of contending videos:

Think you could fit in with us at Brightcove? We’re always looking for game changers to join our winning team. Check out our current openings.