Posts tagged ‘content’

Live Streaming Conferences and Meetings

December 7, 2015 7:30 am

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Want a few reasons you should be live webcasting your conference or live broadcasting your event?

  • Stream key parts of sold out venues to extra viewers
  • Provide a more complete and added value service to companies and presenters
  • Show past events and presentations for on demand viewing to supplement live broadcasting
  • Increase event importance through broadening and globalizing audience
  • Broadcast preshow material to help build interest
  • Create sample videos to generate interest and lead to premium content spending
  • Highlight sponsors’ products in videos or interview exhibitors’ executives
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Set up for Success: Top 5 Video Marketing Questions

December 11, 2014 10:12 pm

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Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content.

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Streaming Video Services are Taking On Cable

December 7, 2014 11:44 pm

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  The numbers are in from Nielsen’s third-quarter 2014 Total Audience Report and it appears that video audiences are increasingly opting for streaming services over traditional TV. According...

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Giraffic announces MPEG-DASH client trials

November 30, 2014 8:18 am

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Giraffic has announced trials of its Adaptive Video Acceleration (AVA) for MPEG-DASH. AVA is a client-side network throughput optimization technology that offers consumers HD video without re-buffering pauses...

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the internet is looking for you and you’re running out of places to hide.

November 25, 2014 7:06 am

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Apple, Facebook, and Google, the mega titans of IT, are throwing their R&D into making the Internet truly everywhere, and its overlap with streaming video will likely be...

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Will Cloud-Based Streaming Services be the Real Replacement to Your Cable Box?

November 25, 2014 7:00 am

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With Sony announcing details of its new cloud-based streaming service, PlayStation Vue, last week – designed to offer an internet-only TV package as a replacement for cable or...

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Aereo Files for Ch. 11 ending its war with the media elite

November 24, 2014 10:55 am

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Alas, poor Aereo, I knew it well. The streaming startup that disrupted the media landscape before being shut down by the Supreme Court — and possibly even prompting...

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Australian SVOD player Quickflix looks to fund upcoming fight with Netflix

November 24, 2014 5:50 am

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Quickflix, one of several SVOD competitors digging in to battle Netflix when it launches down under in March, closed Q3 with AUS$2.7 million in the bank and is...

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Vimeo joins the Chilling Effects Clearinghouse

November 24, 2014 4:54 am

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Vimeo will begin participating in the Chilling Effects Clearinghouse project. Chilling Effects provides a “resource for understanding speech issues and legal complaints about online activity” by collecting and...

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Study says OTT is both friend, and potential problem, for pay-TV

November 15, 2014 8:45 am

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For years, a common breakout session at industry conferences carried a title something like this: “OTT: Friend of Foe?”   Consumers who use best streaming video service are...

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Major content networks launch Streaming Video Alliance without Netflix or YouTube

November 15, 2014 8:28 am

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  Float around the internet long enough, and you’ll find a video stream that just doesn’t wanna work. Maybe you’re lacking some plug-in, or something’s up with your...

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AT&T points to Obama’s net neutrality remarks as cause to pause fiber buildout

November 15, 2014 7:07 am

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  AT&T has put a temporary pause on its fiber buildout saying that the uncertain nature of the net neutrality debate, in light of President Obama’s statements about...

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NYC Television Week: 3 Key Takeaways

November 14, 2014 2:40 pm

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As New York Television Week comes to an end, let’s look at the three key takeaways from this year’s conference. The event brought together a diverse group of...

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Responsive Web Design: Devices and image manipulation

November 13, 2014 1:30 pm

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I like the way Guy Pojdarny said it: “Mobile took the web by surprise”. It can’t be more true. Nowadays we face the burst of mobile devices accessing...

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Industry evolving from a broadcast world to transactional one

November 13, 2014 4:23 am

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There is a proliferation of services being birthed in the in the digital video industry and the question in most minds is: Where are we heading? It’s a...

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Top Video Hosting Service Providers: Best Video Hosting, Best Video Host Service

November 13, 2014 4:07 am

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Welcome to our monthly Best Hosting Providers   Brought to you by Gravitylab Video Hosting Services   Tired of mulling through endless hosting plans and packages, trying to...

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DISH CEO on OTT: The world is changing and some people are going to change with it

November 6, 2014 8:56 am

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Dish Network Founder and Chairman Charlie Ergen isn’t one to pull punches, and his comments to analysts and media at Dish’s Q3 earning call were, as usual, frank....

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SVOD: Changing the content landscape again

November 3, 2014 8:37 pm

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SVOD players are changing the television landscape daily – not merely through siphoning eyeballs away from broadcast and cable TV, but through altering the entire Hollywood content production...

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For LatAm operators, OTT is an opportunity… and a threat

November 3, 2014 7:52 pm

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Latin American pay-TV operators have a window of opportunity to offer video-on-demand or subscription video-on-demand services to compete with – or be complementary to – Netflix in their...

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Video Proves its Wealth in the Financial Market

November 3, 2014 1:56 pm

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                        The benefits of using video are not constrained to specific verticals, but span almost any market....

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Networks Should Thank Netflix, so should the average television consumer

October 31, 2014 6:21 am

4 karma points

Netflix has been pushing – content providers, content distributors, cable co’s and the fiber in North America – who knows how long it would have taken for networks to...

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4 karma points
How to Encode Content for Every Screen

October 27, 2014 7:15 am

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  How to Encode Content for Every Screen   Getting encoding right every time with no local processing or workstation down time through GravityLab   The Cloud Vs....

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Best Practices For Video Hosting For Businesses

October 23, 2014 6:30 am

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Best Practices For Video Hosting For Businesses Video hosting for businesses can be a lucrative and pivotal marketing tool for your firm. Business video hosting is used for a number...

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Verizon: New OTT plays by HBO, CBS ‘opens up a lot of doors’

October 21, 2014 10:11 am

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While Verizon today reported Q3 earnings and revenues close to analysts’ forecasts (see below) much of the earnings call was spent talking about its plans for wireless LTE...

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Yahoo Wants YouTube Stars To Make Tumblr Shine

October 10, 2014 9:37 am

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Everyone wants to poach YouTube’s top content creators. Along with reports that Facebook is courting the Web stars, Yahoo is said to be seeking a piece of the...

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Four Principles To Improve Your Social Video Strategy

October 7, 2014 12:10 pm

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Finding a way to unleash the power of video in social can be essential to your brand’s long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by
2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what
might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.

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