launches “Say Hello,” a 2:20 video that depicts how its new messaging system works: it lets users have conversations about Pins on Pinterest, making the creative process more contagious than ever. The
video follows three groups of people, each inspired by different Pins and the ease of sharing and discussing newly discovered Pinterest items. One couple sets out to build a canoe, while another is
looking for an ideal dinner meal. A team of colleagues discuss spaceship ideas to create the perfect addition to a future sci-fi movie. The video is a nice balance of people using social media as
inspiration to create things that are offline, with other people. Watch the video here, created by Strike Anywhere.
FreshPet got a really, smart five-year old to talk adorable pets in a winning YouTube campaign that drove up the average daily site traffic by 416% since the video launched. About 86% of Web site
visitors driven by the video new to freshpet.com. It’s not only the success of the video. The analytics behind YouTube campaigns continues to turn Google’s video platform into a performance marketing
The company, with a footprint of six daily papers, two weeklies and a trio of ABC affiliates in Florida and Alabama, is looking to a post-newspaper and television future where well-made online
video is part of the content mix. Only The Washington Post, The Wall Street Journal–and four of Calkins Media’s relatively tiny papers– have an OTT presence on Roku.
Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily the average length of a novel? As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are Continue reading ?0
Tribune Publishing Company — whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets — this week announced a strategic investment in
Contend, a content creation company that develops and produces entertainment and marketing solutions for local, regional and national brands. Terms of the deal were not disclosed.
Regency Beauty Institute launched a quirky online video to encourage young people to pursue a career in the beauty industry, showing the creativity and artistry required. The animated video
follows a young woman who has the gift of doing hair. It all begins in a treehouse, as a young girl styles her friend’s hair. The girl has a dream to become a stylist, even though she’s discouraged to
follow that career path. The young woman can’t be stopped and moves to the city to follow her dream. She becomes a success in a place where her talent is embraced by creative friends like architects,
sculptors and chefs. See “Beauty Grew All Around” here, created by Colle+McVoy.
Think it’s only Millennials and Gen Xers who are watching online video? Think again.
Older viewers (50-64 years old) time spent watching digital video daily increased 72% in the second quarter to 19 minutes, from 11 minutes in 2013, Nielsen today reported.
The increase in digital time combines with a six-minute-per-day decline in the amount of traditional TV Baby Boomers watched. While the reduction is seemingly a drop in the bucket in terms of their overall viewing time some six hours and 12 minutes is significant that the OTT time is going up.
Today we are challenged with an important transition in how media is consumed, Dounia Turrill, senior vice president for insights at Nielsen, wrote in the report. Yet, it’s not just a young versus older’ story.
Millennials, in fact, continue to whittle away at the amount of traditional TV they watch; it was down 2% among 18-34 year olds at the same time digital viewing jumped 53%. Digital viewing among 35-49 year olds increased even more, growing by 80% over the 12-month period.
Nielsen also said overall viewing time of traditional TV in the U.S. continued to drop. Adults averaged 4 hours and 36 minutes of viewing daily, down 12 minutes from the second quarter a year ago.
In the same time span, viewing video on smartphones increased nearly 33% to 85 minutes from 64 minutes in 2013. Over the past two years, mobile viewing on phones has increased more than 77%.
Never before have we seen this level of fragmentation and yet, the sum of media consumed is growing, said Turrill. In fact, year-over-year among the younger 18-34 demo, media consumption has grown 4% overall, 2% among Hispanics, 8% among Blacks, and 10% among young Asians.
The most rapid growth in digital consumption, Nielsen said, was among viewers older than 35.
There were some other factoids that should cause upset tummies in the pay-TV world.
Nielsen said the number of TV homes wired for pay TV dropped to 100.9 million from 102.7 million in the same quarter in 2013, further evidence of change afoot in the space. Household formation is accelerating, but penetration by pay-TV providers has dropped. Cable operators in the period saw subscribers drop to 54.1 million from 56.6 million a year ago, a drop of more than 4%. Satellite homes dipped to 34.3 million from 35.2 million a year ago, the hero in the crowd, the telco sector, saw wired homes increase to 12.4 million homes in the quarter from 10.9 a year ago.
The overarching data suggests that the growth of media consumption is and will continue to be in digital for all consumers, Turrill said. We can surmise that having tasted the freedom of choice, the American consumer will not go back to old ways.
What’s it all mean?
We’re at the tipping point, with digital media delivery increasingly gaining converts among all age groups and, in a similar fashion, service providers, broadcasters and content owners also are looking to leverage that momentum.
Stay tuned, the best part is just beginning.
Follow me on Twitter @JimONeillMedia