Posts tagged ‘Dieter Bohn’

Apple’s latest ad shows people saving the world with the iPhone

August 2, 2014 12:20 pm


Apple’s “You’re more powerful than you think” series of ads continues with a new one, dubbed “Dreams.” While the first one featured the Pixies and creativity, the latest shows the iPhone’s humanitarian uses. Doctors, veterinarians, environmentalists, and fireman all use the iPhone to make other people’s lives better in this ad, to the tune of Jennifer O’Connor’s “When I Grow Up.” 9to5Mac has identified the apps and accessories features in the spot, including a Vaavud wind meter and the Response Deck app.

Apple’s last ad in the series, “Parenthood,” was more focused on health and home, but the whole series has a remarkable consistency: each tends to be about people you’d admire who just happen to use iPhones instead of being about the…