Explaining Snapchat to a friend who’s never tried it can be a challenge, but explaining the ephemeral messaging app to a grown-up is almost impossible. Someday, however, these grown-ups are going to foot the bill for sponsored content or ads on Snapchat, so the company is starting early and sharing an instruction manual with advertisers for understanding the service. Digiday got its hands on the deck, also embedded below, which covers the in’s and out’s of Snapchat in greater depth than anything else the company has released.0
Instagram was always one of Twitter co-founder Jack Dorsey’s favorite apps. The story goes that Dorsey just barely missed his opportunity to acquire the company, which had seemed to be such a natural fit for Twitter. But two years after being acquired by Facebook, Instagram is starting to look more and more like the big brother it almost had.
When you follow someone new, Instagram now shows “Suggested” users to follow, just like Twitter. Follow Mac Demarco, and Instagram suggests his label and bandmates. Follow the Carolina Panthers and Instagram suggests you follow Cam Newton and the Charlotte Hornets. Sources tell The Verge that they’re algorithmic, not hand-curated either way, they should dramatically increase the follower counts…0
Apps are consuming our time, and apparently also our money. In Valleywag, Nitasha Tiku makes a fascinating case for how freemium app makers have manipulated some of the basest elements of human nature to get us to spend big bucks on meaningless in-app purchases. We paid out $606.7 million dollars to Candy Crush in the first few months of 2014 alone, and Kim Kardashian is making millions from selling virtual “K-stars” on her new app. Head over to Valleywag for the full story.0