Posts tagged ‘events’

Live Streaming Conferences and Meetings

December 7, 2015 7:30 am

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Want a few reasons you should be live webcasting your conference or live broadcasting your event?

  • Stream key parts of sold out venues to extra viewers
  • Provide a more complete and added value service to companies and presenters
  • Show past events and presentations for on demand viewing to supplement live broadcasting
  • Increase event importance through broadening and globalizing audience
  • Broadcast preshow material to help build interest
  • Create sample videos to generate interest and lead to premium content spending
  • Highlight sponsors’ products in videos or interview exhibitors’ executives
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Adding Variety to Your Videos – shot sequence

December 10, 2014 12:14 pm

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If you don’t know,  a shot sequence is a group of multiple shots that work together to achieve a desired effect in a video. They are useful jumping-off points...

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4 Reasons to Invest in Live Video Streaming

November 13, 2014 5:28 am

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Although in its infancy, the use of live video is a trend that will continue to grow. Over the past few years, more and more brands have embraced...

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TV As Second Banana

October 7, 2014 2:52 pm


Television has had a pretty good run as the main driver of public opinion — but events of the past few months make me wonder if it’s finally beginning to cede that position to the Internet.


September 22, 2014 8:48 am


Today, I am excited to announce that Hulu has greenlit 11/22/63 – a new Hulu Original from J.J. Abrams’ Bad Robot Productions, acclaimed author Stephen King, Executive Producer/Writer Bridget Carpenter and Warner Bros. Television.

This direct-to-series order marks a monumental deal for Hulu as we partner with J.J. Abrams and Stephen King, two of the most celebrated storytellers of our time. We are thrilled to be working with them and with Warner Bros. Television to bring this unique take on one of the most seminal historic events of the twentieth century to Hulu.

Based on the best-selling, award-winning novel by Stephen King, 11/22/63 will take viewers on a journey back to the day that former President Kennedy was shot and ask the eternal question: “what if?” Part thriller, part love story, 11/22/63 is a fascinating story that goes beyond the concept of time travel. With the talented team of producers bringing the story to life, we are confident that 11/22/63 will be an event series that our viewers will love.

11/22/63 joins our growing offering of premium Hulu Originals and reinforces our mission to continuously captivate and connect audiences with the stories they love. The series will make its debut exclusively on Hulu. Until then, keep checking back for more details!

The AWS Loft Will Return on October 1st

September 18, 2014 5:40 am


As I
earlier this year
, the AWS Pop-up Loft is reopening on Wednesday,
October 1st in San Francisco with a full calendar of events designed
to help developers, architects, and entrepreneurs learn about and
make use of AWS.

Come to the AWS Loft and meet 1:1 with an AWS technical expert, learn
about AWS in detailed product sessions, and gain hands-on experience
through our instructor-led Technical Bootcamps and our self-paced
hands-on labs. Take a look at the
Schedule of Events
to learn more about what we have planned.

Hours and Location
The AWS Loft will be open Monday through Friday, 10 AM to 6 PM, with special evening events
that will run until 8 PM. It is located at 925 Market Street in San Francisco.

Special Events
We are also setting up a series of events with
AWS-powered startups and partners from the San Francisco area. The
list is still being finalized but already includes cool companies like
Runscope (Automated Testing for APIs and Backend Services),
NPM (Node Package Manager),
Circle CI (Continuous Integration and Deployment),
Librato (Metrics, Monitoring, and Alerts),
CoTap (Secure Mobile Messaging for Businesses), and
Heroku (Cloud Application Platform).

A Little Help From Our Friends
AWS and Intel share a passion for innovation, along with a track record of helping startups
to be successful. Intel will demonstrate the latest technologies at the AWS Loft, including
products that support the Internet of Things and the newest Xeon processors. They will also host several

The folks at Chef are also joining forces with the AWS Loft and will be bringing their
DevOps expertise to the AWS Loft through hosted sessions and a training
curriculum. You’ll be able to learn about the Chef product — an automation platform for deploying and configuring
IT infrastructure and applications in the data center and in the Cloud.

Watch This!
In order to get a taste for the variety of activities and the level of excitement you’ll find at the AWS Loft, watch this
short video:

Come Say Hello
I will be visiting and speaking at the AWS Loft in late October and hope to see and talk to you



September 10, 2014 12:11 pm

WCDigitalFootprint 1.png

FIFA World Cup 2014 was one of the largest multimedia sporting events in history . In-person attendance was estimated at more than three and a half million while hundreds of millions of viewers tuned in via TV, Internet, and radio. Akamai’s online traffic statistics estimate this year’s event to be ten times larger than the 2010 World Cup in South Africa, and two and a half times larger than the Sochi Winter Olympics. In my role as Akamai’s Senior Director of Environmental Sustainability I was curious about the carbon footprint of such a large event, and how digital and analog attendance compared.

Figure 1. Relative amount of traffic that was delivered for four major sporting events with global appeal. Source: Akamai Technologies.

Turns out, FIFA has a green side beyond it soccer fields. In a concerted effort to reduce the environmental impact of staging the World Cup it developed the 2014 FIFA World CupTM Sustainability Strategy. As part of that strategy FIFA calculated the carbon footprint of the six weeks-long tournament including construction and operations of the match stadiums and FIFA Fan Fest venues, and team and spectator travel and accommodations. It was estimated at 2.5 million metric tons CO2 equivalent. That’s the equivalent of driving a U.S. car 7.4 billion miles or flying 9.2 billion miles, a fit analogy since international and inter-/intra-city transportation represented 84% of the 2.5 million.

Figure 2. 2014 FIFA World Cup GHG emissions by activity type.
Source: Summary of the 2014 FIFA World Cup Brazil Carbon Footprint

Certainly there would be no World Cup without stadiums to play in and teams to compete. And it wouldn’t be nearly as exhilarating without the frenzied fans cheering from the stands. But what is the carbon impact of bringing the World Cup to more than one hundred million online viewers around the world, tuning in using all manner of connected devices such as smart phones and tablets? Akamai supported live streaming for all 64 matches for more than 50 rights-holding customers reaching over 80 countries, providing us with unique insight into online activity. By tracking the fraction of our network used to stream the matches in each geographic region and overlaying the associated energy consumption and carbon emissions, we were able to estimate the carbon footprint of the server and data center component of online viewing at a lean 100 metric tons CO2 equivalent.

Achieving these impressive results for such a long-term and broadly viewed event is a testament to Akamai’s commitment to reducing our operational impacts. As a result of our efforts to innovate around network productivity and efficiency, our absolute energy consumption and greenhouse gas emissions have decoupled from our network traffic growth, flattening even as our traffic continues to grow exponentially. Although, the digital story doesn’t end here.

WCCarbonFootprint 3.png

Figure 3. Plot of normalized absolute energy and GHG versus peak traffic from January Q1 2009 through Q2 2014. [Monthly data plotted here as quarterly average/sum.]

A recent study by researchers at Lawrence Berkeley National Laboratory and Northwestern University assessed that the server and data center portion of streaming represents only an astonishing 1% of the total energy and carbon footprint. The balance is attributed to end user last mile and devices, e.g., cable/DSL, modem, wireless router, tablet, computer and monitor, bringing the World Cup’s total digital footprint to 100,000 metric tons CO2e. If we compare just the World Cup attendee portion of the footprint , accounting for travel and accommodations, digital spectatorship is about twenty times more carbon-efficient than being there. And, you get the added benefit of the best seat in the house for every match!

The news is good all around. The Internet, with Akamai’s help, has broadened the accessibility of popular sporting events to people anywhere with Internet connectivity, on any device. Online viewing is much more carbon-efficient than attending in person. And with Akamai’s high-definition anywhere on-any-device streaming, you can enjoy players-in-your-living-room-quality coverage every game.

4 Reference Architectures To Optimize Your Ecommerce

September 10, 2014 12:00 pm

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“46 percent of ecommerce retailers report difficulty managing their platform, keeping up with market demands and running their underlying infrastructure”*

Retailers know that the online store is a window to the world. And when it comes to ecommerce, the specialists at Rackspace have pretty much seen it all. As the No. 1 hosting provider for the Retailer™ Top 1,000*, we can help ensure that your online stores are always available, and running at peak performance. That’s why our Rackspace Digital application specialists put together four reference architectures that optimize the right mix of price, performance and control for most businesses to help you make the most out of your ecommerce platform.

Cost Effective
A cost effective configuration is ideal for small to medium business ecommerce platforms needing over 99 percent uptime while keeping costs at a minimum. It offers business-class features like monitoring, managed databases with backup and content delivery networks (CDN). It also includes future-proof features like cloud load balancing, so you can be prepared for unexpected events.

It relies on a two-tier cloud based architecture, in which the catalog display logic and the shopping cart logic are kept together in the same server. It’s also configured so that customer credit card information is stored in a third-party payment gateway rather than in a Rackspace data center, which is often less expensive when transaction volumes are relatively low.

This reference architecture was designed for small to medium businesses and mid-market customers who need scaling ability and have higher security. It’s ideal for organizations that need enterprise features like VLANs and API access, but also need the flexibility that the cloud provides.

With the Intermediate setup, you get 99.99 percent uptime that relies on a utility-based model. It’s a three-tier cloud-based architecture, meaning that the catalog display logic and shopping cart logic are kept in different servers. Credit card information is stored in third-party payment gateway, reducing costs.

This configuration is ideal for mid-market and enterprise customers that want to leverage cloud scaling but have specific compliance needs, legacy software or need the performance of a dedicated environment. A good example of this is a company that needs to run a high-performance database, but would like to connect it to a farm of elastic application servers that run in the cloud.

The Advanced setup offers 99.99 percent uptime, and is built as a three-tier hybrid system that includes both cloud and dedicated servers. The application tier for this architecture is built on cloud servers and it stores both the shopping cart and the checkout logic. And while customer credit card data is stored in third-party applications, transactional data is stored in dedicated servers.

This system is a step beyond the Advanced architecture, and is designed for organizations that need 99.999 percent uptime or better. In addition to a hybrid configuration with dedicated and cloud servers, this offers a high-redundancy solution that is run by Rackspace Critical Application Engineers.

Because of high uptime and security needs, this configuration stores customer credit card information and transaction data in dedicated servers, along with the application tier. The web tier that contains the product catalog logic is also built on dedicated servers, but can still scale by bursting into cloud servers when demand is high.

Ecommerce hosting backed by Fanatical Support®. Rackspace Digital provides specialized hosting for ecommerce and offers expertise to help you find the solution that best fits your needs. We’re dedicated to helping you succeed, so please feel free to reach out to our digital specialists if you have any questions.

* Source: Understanding TCO When Evaluating Ecommerce Platforms, 2012, Forrester Research.
* Source: Internet Retailer’s newsletter “Introducing the Top Vendors to the Top 1,000.”

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September 4, 2014 12:00 pm


The 2014 FIFA World Cup soccer tournament took the world by storm. Diehard soccer fans and newbies alike kept an eye on the matches day-in and day-out, at work and at home. The soccer-hungry audience searched for real time updates throughout the month-long tournament. They needed to know what happened on the pitch, and they wanted that info immediately.

Chances are you if you were looking for up-to-date futbol data you went to a site embedded with an infoplum – AFP responsive HTML5 application. A real time application by infoplum – AFP provided updates on scores, highlights, news, pictures, advanced statistics, profiles, predictive data and even 3D footage of goals – exactly what the sports world collectively craved throughout the World Cup. And infoplum – AFP relied on Rackspace Cloud Sites to stay up and running throughout the record-breaking traffic the tournament drove.

On the day before the opening ceremonies, the Cloud Sites team saw traffic from the infoplum application reach more than 6 million hits per hour, which is roughly 1,736 hits per second – a mind-blowing sum, especially considering it was well before the whistle blew to start the first match.

“This was by far the biggest event we have had. Cloud Sites was fundamental to the success of this event,” infoplum technical director Trevor George explained.

For this particular FIFA event, infoplum collaborated with Agence France-Presse (AFP) to serve live coverage (data and editorial) on all World Cup matches. This particular application was embedded on 161 websites, which were served to a worldwide audience in more than 20 countries and in more than 15 languages throughout the entire 32-day global soccer phenomenon. This resulted in an astonishing total of 4.1 billion – yes, billion – web requests. That’s 153 million hits per day and over 100 million pageviews.

infoplum, which was launched as Cadability in 1990, has been a loyal Cloud Sites customer since October 2008, when Cloud Sites was still called by its original name – Mosso. Well before the World Cup started and the traffic deluge began, infoplum alerted its Cloud Sites team. The Cloud Sites operations team has expertise in preparing customers and their sites for high traffic events.

“The scalability at Cloud Sites has always been there. So I was confident Cloud Sites could handle it,” George said.

For this particular event, the Cloud Sites ops team ensured enough nodes were configured in the high capacity cluster for the expected load. Then the Cloud Sites specialists configured the load balancers to have streamlined routes, including dedicated IP addresses to the high capacity cluster.

“Cloud Sites support jumped in 110 percent actively monitoring performance,” George noted. “There are actual people you could talk to, not just an email.”

Throughout the entire month, Rackspace engineers closely monitored infoplum’s environment and made any necessary adjustments to ensure the smoothest high traffic event possible.

Congratulations to our dear friends from Australia, infoplum, on an impressive high traffic event, and to the experts of the Rackspace Cloud Sites team for handling its highest super spike in Cloud Sites history.

Learn more about how Cloud Sites can rise to the occasion of any super spike.

Live Video Content Marketing Kit

September 4, 2014 10:04 am


As a marketer, communicator, brand or events manager, you need to engage massive, global audiences, deepen relationships with customers, and bring communities together to share information. With the power of LIVE video you can heighten brand awareness, reach a broader audience in real-time, and drive marketing results that you never thought possible. Get started by downloading … Continue reading ?

Online is the New Venue for Live Events

September 3, 2014 1:33 pm


Viewers and publishers alike have many reasons to love live video events. For audiences, they offer the immediacy of watching live events as they happen and the convenience of viewing high-quality content anywhere and on any device. Publishers can attract new viewers with fresh, exclusive content and boost revenue with new monetization opportunities.

A Freewheel report sheds light on current live streaming trends, proving that viewers are increasingly heading online and looking for live content.

Given that 2014 was a huge year for live events — from the Sochi Winter Olympics, BCS Bowl Games and March Madness, to the World Cup, NBA and NHL Playoffs — it’s no surprise that live online viewing increased 201 percent year-over-year. With that spike in live streaming comes increased opportunities for monetization. The Freewheel findings highlight considerable year-over-year ad view growth for live content with 70 percent of ad views this year coming from live content.

For Brightcove customer HUGO BOSS, one of the world market leaders in the premium and luxury apparel market, a live event in itself is seen as a major source for generating sales. HUGO BOSS worked with Brightcove to create a live, 3-D video experience for a high-profile fashion show set in Beijing, and rather than focus on ad insertion, the brand strived to emotionalize customers with online video content to drive sales.

And the ROI was incredible. Within just three weeks, HUGO BOSS completely sold out of 70,000 pairs of 3-D glasses. The company also achieved and exceeded its goal to increase the brand’s reach in China, including a 113 percent increase in video views on Youku (China’s largest web-streaming video service). In addition, HUGO BOSS experienced a nearly tenfold increase in video views on YouTube.

So, if you’ve previously hesitated to venture into streaming live events, it might be time to take another look. And it’s easier than ever with Brightcove Video Cloud Live. Find out more here.

6 Ways Young Upstarts Can Get Their Big Security Break

August 29, 2014 11:46 am


Interviewing Akamai InfoSec’s summer interns recently, I was reminded of a six-step guide I wrote a few years ago for CSOonline on how young people can get their break in the industry. I think the suggestions are as valid today as they were then.

Also see:

Written April 24, 2010…

If you’re young, breaking into the security industry can be difficult.

Companies have either suffered a data security breach or live in fear of one. So when they’re hiring new IT security personnel, they want years of experience. If you’re fresh out of college, that’s a problem.

Another problem is that security practitioners are control freaks by nature. They have to be, if you stop and think about it. They have a huge responsibility, and delegating some of the work to younger pups is a lot to expect.

But here’s the problem: The future of information security is in the hands of the youth. That may seem a cliched statement; so obvious it sounds stupid. But it’s a fact.

This column isn’t an invitation for young upstarts to cry and lament about the disadvantages they have. Instead, it’s about a few things you can do to break through and make it in the industry. Think of it as suggestions for becoming a security rock star, which you almost have to be to make a difference these days.

This morning I’m at Security B-Sides Boston, listening to a talk from someone who is fighting this battle right now. Joseph Sokoly, a security analyst at NetBoundary, recently gave a talk at the Austin, Texas B-Sides event about the troubles of being young in the security industry. This time, he’s in Boston giving an update on where his career trajectory has taken him in the weeks since then.

He has found that breaking into the security community is not nearly as hard as it first seemed. In fact, his career got a big boost simply because he had the guts to stand up in front of people and give his talk. “Giving the talk in Austin helped me tremendously,” Sokoly said. “It has opened doors. My being here is a result of that. First, the positive reaction from the community encouraged me not just to listen but to speak again.”

His Austin talk has also inspired security heavyweights like Chris Hoff and James Arlen to look at establishing a mentor program to coincide with this summer’s B-Sides Las Vegas event.

“Being proactive works. Put yourself out there and things will open up, but speaking doesn’t have to be it. Use Twitter. Start blogging,” Sokoly said. He’s absolutely right.

His suggestion young security practitioners speak up and force others to take notice isn’t a new concept. But it’s advice that too few people take.

Instead, prospective employees try to let their raw technical ability do the talking. They get so bogged down on the technical that they ignore the cultural. It’s unfair to be frozen out, especially if you’re skills are well above someone who gets the job simply because they’ve been kicking around as employed security practitioners for five or more years. In other words, because they’ve simply managed to survive.

But life is always going to be unfair, so it’s better to focus on ways to get ahead. In that spirit, here are some suggestions, which I’ve admittedly borrowed from Sokoly. Call this imitation that’s meant to be a form of flattery, because what he said makes sense.

1. Learn how to write: Like it or not, writing is part of your job in the information age. You can’t make a difference simply by knowing how to configure a NAC system or do penetration testing. You have to be able to tell colleagues, bosses and business partners what you are doing, in their language. You’ll have to do this in board presentations and in reports. And if you really want to make a difference, you can share your experience by blogging. That gets you noticed, and in many cases will get you hired.

2. Learn How to Talk: The days of a security administrator holing up in a dark room shut off from the outside world is over. You have to be able to articulate what you’re trying to do in the spoken world. This isn’t just about learning how to be a good public speaker, though that is of high value. Learning to talk means learning to speak the language of those who decide how much budget you get for security or who gets hired.

3. Learn how to dress: This might sound weird, because most practitioners will dress according to the requirements of their employer. That could mean suit and tie, business casual, or something in between. But then there are times to dress to match the crowd you are in, particularly at security conferences. Business attire won’t help you network in a crowd of hackers at ShmooCon or DEFCON. Dressing like a punk rocker won’t cut it at a more C-level event.

4. Master social networking: You can be shy as can be and still be heard thanks to the world of social networking. Set yourself up on Twitter, Facebook and LinkedIn and share what you know. If you know what you’re talking about, people will follow you, including prospective employers.

5. Learn to work with suits AND mohawks: One of the problems in security today is that the profession is split into two groups who don’t communicate well: The executive-level suit and tie CSOs working for billion-dollar corporations or high-level government agencies, and the torn jeans-wearing, ear-pierced researchers. You can see the cultural chasm clearly when you go to a conference like ShmooCon and then something like CSO Perspectives. If you work on being able to communicate and work in both crowds, your stock will rise considerably.

6. Get to conferences: This one is easier said than done, because conferences cost money that you may not have. There are ways around that. Some companies will send interns to security events to get some real-world experience. If you blog, some conferences will give you a free press pass so long as you write about the conference in your blog. Then there are events like B-Sides, which is free and ongoing around the country. These events are full of knowledge. But just as importantly, these are places to meet people. The more people you meet, the more you know, and the more you know, the better your career prospects.

None of this is scientific advice, backed up with statistics and other data. It’s my personal observation as a security journalist. I hope it helps.

Do You Really Believe In The Second Screen?

August 4, 2014 6:24 pm


Nielsen has pulled out some statistics that purport social media use increases viewers’ awareness of television shows and events and the second screen “enhances our viewing experience.” I am not so
sure of that.

Rackspace::Solve SF: Docker CEO On The Future of Applications [Video]

August 4, 2014 5:00 pm


At Rackspace::Solve San Francisco last week, Docker CEO Ben Golub took the stage to discuss the future of applications. In his talk, Golub drilled into how Docker uses container technology to change the way developers build, ship and run applications and how that can reduce the time it takes developers to launch apps from weeks to minutes.

Here is video of Golub’s full Rackspace::Solve presentation:


Rackspace::Solve San Francisco was the first of three one-day summits that showcased how companies are overcoming the toughest challenges in their businesses and for their customers. Rackspace::Solve events are currently scheduled for September 18 in New York City and October 20 in Chicago. Registration is open now.