You might have noticed a spinning logo banner on the JW Player Labs site today. We are participating in the 2014 Internet Slowdown. The banner will only be shown today, and only once to each site visitor.
We aren’t actually slowing down our site or software. The Slowdown is a coordinated symbolic act to raise awareness of the Net Neutrality debate. On the Internet, all data on the network is treated equallyit is a neutral, level playing field. The pages that are served from your personal blog are given no more or less priority than pages from other sites on the Web, even giants like Google or Facebook. The same is true for Skype calls, Netflix movies, and any other application that uses the Internet to transmit data packets.
Some of the largest Internet service providers (ISPs) are lobbying the U.S. government for permission to break this tradition and divide the Internet into slow and fast traffic lanes. The carriers would charge content providers extra for fast lane prioritization of their data.
This of course means that everyone not paying the fast lane toll gets stuck in the slow lane. If Net Neutrality is allowed to end, we could have an Internet where, say, Google pays ISPs to have their search results or maps delivered to users faster than Bing, or Netflix pays to have faster video delivery than Amazon.
The end of Net Neutrality would be very harmful to small- and medium-sized video publishers who don’t have millions of dollars to pay to ISPs for fast lane access. It would put them at a severe competitive disadvantage against large competitors. Such drastic imbalance in markets is never good for consumers.0
Come meet our very own Jeroen Wijering at the 2014 IBC Conference in Amsterdam from September 13th-14th. IBC is the global meeting place for everyone engaged in creating, managing and delivering the future of electronic media and entertainment technology.
Jeroen and Charlie Good from Wowza will be showcasing demos on HLS and DASH adaptive streaming at the IBC Conference. Stop by Wowza’s Stand (3.B17) to attend one of two JW Player/Wowza sessions:
These demos will show implementations of Wowza Engine + JW Player running adaptive streaming using the Apple HLS and the MPEG DASH protocol. Advanced functionalities include VTT captioning and multiple audio tracks. This is the first time JW Player will be showcasing MPEG DASH support! Check out our demo below, where you can choose from a variety of MPEG DASH options.
See a complete list of Wowza IBC events here. Jeroen will also be at the Wowza afterparty on Saturday, July 13th, so make sure you stop by.0
JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast.
As video advertising continues to rapidly grow in popularity, we strive to deliver new functionality to help publishers take advantage of this monetization opportunity. In JW Player 6.10 Ads Edition we added new and simplified capabilities for VAST Ad Tag Waterfalling and Ad Scheduling. The ads control bar has also been refined based on many customer requests to fade away after the ad starts playing.
JW Player 6.8 Ads Edition was the first to implement VAST 3.0 video advertising in a simple, straightforward way, supporting VAST tags from nearly any Ad Server/Network. JW Player 6.10 Ads Edition builds on this industry-leading VAST capability by adding native Ad Waterfalling support.
To better understand the value of Ad Waterfalling, lets look at the problem it is trying to solve: Ad Fill Rate. When a video player makes an ad request, there is the potential for that ad request to not return an ad. The Ad Fill rate is the percentage of ad requests that are fulfilled and return an ad. In practice, this means that publishers are not able to monetize every video play.
JW Player (and other video players) can support VAST Wrappers which can provide a type of ad waterfalling, but the ad waterfall setup comes directly from the Ad Networks or Ad Servers, so the publisher does not have control.
Enter Native Ad Waterfalling in the JW Player. This powerful functionality allows a publisher to pass multiple VAST Ad tags into the JW Player and have the JW Player automatically call those VAST Ad tags in sequence. For example, the first VAST Ad Tag provided would be for the preferred ad network or ad server, i.e the one with the highest CPM and potential fill rate. The other VAST Ad tags would be for networks with lower potential fill rates or lower CPMs.
With Native VAST Ad Tag Waterfalling in JW Player 6.10 Ads Edition, publishers can increase their fill rates with a simple, easy to implement solution that provides publisher control over the Ad Tags in the waterfall, meaning that a publisher can potentially monetize more of their inventory and ultimately make more money!
JW Player 6.10 Ads Edition provides a number of key enhancements to Ad Scheduling including the ability to have a separate ad schedule per item in a playlist as well as more granular timing specification for ad playback.
Using JW Player 6.10 Ads Edition, publishers have the ability to adjust the placement of ads on a per content item basis within a playlist for more relevant and targeted ads. Simply put, this new capability will allow publishers to increase their ad inventory by expanding beyond pre-rolls for longer content.
In previous versions of JW Player, ads could be scheduled to the second. Now with JW Player 6.10, ads can be scheduled with millisecond precision using the natural way to represent a cuepoint in the video timeline: a hh:mm:ss.mmm format. This enables publishers to have ads inserted in exactly the right spot for a better mid-roll ad insertion user experience. In addition to the expanded precision, the Player will accept percentages, making it even easier to setup ad breaks when the video content length is not necessarily known.
In JW Player 6.9 we added a native Google Chromecast implementation, allowing a publisher to easily add OTT/casting capabilities to their web experience on Desktop (PC/Mac). With JW Player 6.10, we have added official support for Chrome on iOS for both iPhone and iPad using the built in casting capabilities of JW Player and Chrome for iOS. This provides publishers with the same simple, native Google Chromecast implementation, but now with more broad device coverage to enable casting of content to the big screen from mobile, tablet and desktop all without having to build a native application.
Content with closed caption text data can now have that closed caption text displayed along with the content on the Chromecast and includes FCC caption styling support.
In July, we announced our move from Subversion to GitHub, with one of the benefits being easier and faster development. With the release of JW Player 6.10, we were able to add new functionality and enhance existing functionality faster than ever before, and we plan to continue a steady and rapid pace of product delivery.
Check our labs pages to keep up to date with what we are thinking about for our future releases. Remember to vote on what features/functionality you think is most valuable!0
As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using JW Player’s Chromecast integration for their video player deployments, enabling users to interact with their content on the big screen. Our customers have enabled streaming of free movies, TV shows, music videos, artist interviews, movie trailers, video game highlights, video gameplay, and paid original video content for their users via this integration.
These rollouts rapidly follow the launch of Chromecast support in July, which enables users to cast video onto a Chromecast connected TV and then use their computer as a remote control. JW Player is the only standalone web video player on the market offering Chromecast streaming that is fully integrated with standards-based VAST video advertising, as well as the ability to customize the look and feel of the branded video player in the primary screen. Keep reading to see more of our amazing Chromecast customer integrations!
SnagFilms, a premier, ad-supported, social video-viewing platform, is now giving users the ability to cast free streaming movies and TV shows with JW Player, including documentaries, independent films, drama, action, cult classics, kids programming, original content, and more. Sample castable movie titles include Brooklyn Rules starring Alec Baldwin and and Freddie Prinze Jr., Motherhood with Uma Thurman, and Inseparable starring Kevin Spacey; a sample castable TV show for kids is Popular Mechanics for Kids Submarine. Users can select resolutions up to 1080p for a high quality widescreen TV experience.
RiffTrax.com is a site featuring funny commentaries by the former cast of Mystery Science Theater 3000. RiffTrax users can now cast short programming previews and purchase full length feature films and TV shows featuring their iconic commentaries, to the big screen using JW Player’s Chromecast integration. RiffTrax is known for their hilarious voiceovers of well known movies such as Godzilla, The Matrix, and others. A sample castable classic TV show is a RiffTrax for the Batman episode Batman Robin’s Ruse. If you like the free preview you can buy and cast the full version.
Baeblemusic, a leading music video destination, is using JW Player’s Google Chromecast integration to enable its users to cast high quality music videos and exclusive musician interviews from artists such as Mumford and Sons, Edward Sharpe and the Magnetic Zeros, OK GO, and many others. The company has taken advantage of the platform’s customization capabilities; videos are accompanied by pre-roll and post-roll VAST compliant video advertising and the Baeble logo, extending monetization across multiple platforms and enhancing brand image. A sample castable music video is the great tune Lover of the Light by Mumford and Sons.
Movietele.it, is an Italian web site reviewing movies, TV shows, and more entertainment content which includes movie trailers in selected reviews. The site is enabled so its users can cast these video trailers to the big screen for published movie reviews and box office wrap-ups. An example of this is a top box office roundup article featuring a castable movie trailer for the intriguing action movie Teenage Ninja Mutant Turtles.
Gamersyde is a web site focused on video gaming, showing highlights of video games, user uploaded game videos, and gaming news. The site provides video game previews and user gaming videos both with pre-roll VAST video ads. A sample castable video game highlight is Metro: Redux and a sample castable user gameplay video is Batman Arkham Origins.
JW Player with Chromecast integration enables content publishers to deliver to a wider audience across new devices, reach more engaged visitors, and increase revenue for their sites. The rapid adoption of support for casting videos to TV shown by Baeblemusic, SnagFilms, RiffTrax, Movietele, Gamersyde, and other customers shows the value video content consumers place on the big screen viewing experience. With Chromecast integration, JW Player is helping clients deliver this powerful value to their end users.
We are thrilled to see this first set of diverse publisher sites rolling out with our Chromecast integration to achieve multi-screen playback with monetization support and look forward to seeing what’s next with more publishers and new applications. To learn how to cast videos to your TV using Chromecast, read this note from Google. If you don’t have JW Player with Chromecast yet, you can contact us here to get started!0