Posts tagged ‘left’

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Watch an episode of ‘MST3k,’ with or without the jokes explained

October 23, 2014 5:33 am

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  Ordinarily, people talking during a movie is our idea of hell, but in Mystery Science Theater 3000‘s case, we’re more than happy to allow it. The thing...

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Top Three Trends from IBC

October 7, 2014 8:02 am

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The international Broadcasting Convention (IBC) finished up last month, attracting a record crowd of over 55,000 attendees to Amsterdam. This renowned event allows attendees from all over the world to learn about developments that are shaping the industry, interact with the latest technology, and experience world-first product demonstrations.

Brightcove was again at IBC in force with team members attending from across the globe. This year we had some exciting news to unveil with the launch of our new player, which will form the basis of all of our player experiences going forward, and also launched Perform, a stand-alone player service that is built around that industry leading player. We were also able to get updated on the state of the market of the dynamic broadcast and digital media industries.

After collectively reflecting on the event, we compiled the team’s perspective on the top three emerging trends coming out of IBC:

Ecosystem Convergence
The inevitable convergence of conventional broadcast and digital video is accelerating, with media companies across the world evaluating how to address the changing nature of content workflows, programming strategy, advertising, organizational models, technical infrastructure, and much much more. While the shift to a digital-centric paradigm has been forecasted for some time, 2014 seems to be the year that the broader industry has really embraced the coming reality. While the transition is underway, there are still a large number of media customers — across broadcasters, operators, publishers and media conglomerates — that are just now getting serious about significant digital investments, recognizing the risk of being left behind.

The Need for Simplification
Media executives and their organizations are feeling the pain of complexity as they wrestle with operating, maintaining, supporting, and updating multiple digital video implementations that have been developed disparately over time for consumer experiences across a range of platforms and devices. For providers of premium video, creating a beautiful, seamless experience that replicates or exceeds the expectations consumers have for linear broadcast adds even more complexity. Broadcasters and publishers want and need simplicity in order to be successful in a world where device proliferation, platform fragmentation and audience expectations remain dynamic variables.

Multi-Screen is Now the Norm
Multi-screen and multi-platform are now the messages spoken by all product and service providers — across both digital and broadcast companies. While it seems that everyone is now speaking the same language, the reality is that the varying requirements from media companies means that the words mean different things to different people. Providing the best content experience to consumer audiences on every screen — from TVs and desktops to smartphones and tablets, and game consoles and set-top boxes — while driving profitable revenue growth is of paramount importance to every media organization today. But, for each of them the questions of streaming formats, unified workflows, asset management, optimized advertising, managing content rights, seamless playback, and many other requirements creates a dizzying array of capabilities necessary for multi-screen success.

For Brightcove, the evolution of our products and services over the last two years has been driven by the understanding that our media customers need to deliver beautiful video experiences to audiences on every screen, enabled by technology solutions that are powerful, elegant and flexible. Click here for more information on our services.

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SatLink and Pi Telecom to offer Cloud-based TV Everywhere platform

September 30, 2014 10:00 am

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SatLink Communications has announced a partnership with Pi Telecom. Through the partnership, SatLink is expanding into the IP delivery market by bringing the best of TV online through the launch of a new End-to-End (E2E) OTT Cloud-based platform.

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What is Weirded? This is Weirded.

September 26, 2014 6:31 pm

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How does one introduce an original web series like #Weirded?

For one, it’s not tech news — at least, not in the way you’re used to seeing. So scrub that notion from your brain. It’s more like a constant channel change; like pressing the seek button on a car radio and catching tidbits of the noise filling the tech industry’s airwaves. It’s light, but biting in a way we hope’ll make you ask for “more, please!” It’ll skewer and shine a light on the more outrageous news and comments of the week. But it will always be in good fun (and in very bad taste). It’s a guilty pleasure; our tongue-in-cheek gift to you.

This week’s inaugural episode is pretty fruity: It’s nearly all about Apple, with some Blackberry crumble on the side. The full episode’s just after the break. Enjoy the feast!

Filed under: Cellphones, Apple, Blackberry

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New Whitepaper: Strategies for Multi-Screen Video Ad Serving

September 25, 2014 2:06 pm

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Selecting a video ad serving approach is one of the most important decisions made by a digital video company. An ad serving solution has a significant impact on a company’s ability to maximize video ad revenue while minimizing weekly operational overhead. As more devices have emerged and evolved and complexities have increased, new factors for consideration have surfaced. Companies are no longer constrained by traditional options for ad insertion and now have the ability to utilize a hybrid approach.

Our new whitepaper, Strategies for Multi-Screen Video Ad Serving, provides a comprehensive guide on the important aspects that make up video advertising, such as ad serving requirements, and also details the various solutions including:

  • Client-side ad serving: the most common architecture that has evolved from ad delivery to desktop devices
  • Cloud-based ad serving: a more recent innovation that addresses many client-side platform fragmentation challenges
  • Hybrid ad serving: a new, next generation solution that unifies the advantages of client- and cloud-based ad serving solutions

This whitepaper outlines the many advantages of adopting a hybrid ad serving approach, which include the ability to balance incremental deployment efforts and costs with accrued benefits.

To learn more about ad serving solutions and the benefits of a hybrid approach, download our whitepaper.

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Strong growth in tablet video viewing in the U.S.

September 25, 2014 7:00 am

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The number of U.S. consumers using tablets to watch TV and movies has skyrocketed in recent years and many consumers bought tablets for the first time last year, according to a consumer survey by Altman Vilandrie & Company.

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Stack’s smart light bulb responds to the world around you

September 23, 2014 8:32 am

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Stack's Alba smart light bulb

Many smart light bulbs… well, aren’t. You can control them, but they’re often blissfully unaware of what’s going on in your home. Stack aims to change that with its recently unveiled Alba bulb. This sensor-packed illuminator changes brightness and color based on the time of day, location and who’s present in the room. It’ll start with cooler, more natural white hues when you’re just waking up, but will switch to relaxing warm colors when it’s late. It will also dim or shut off the lights when there’s a lot of ambient light, or if you’ve left for work; alternately, it will come to life when there’s a big commotion. There’s a mobile app if you need to tweak settings, but the goal is to avoid using it as much as possible. Much like a Nest thermostat, Alba will learn appropriate behavior and (hopefully) let you keep your phone in your pocket.

Filed under: Household

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Via: Wired

Source: Stack

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MHL ecosystem surpasses 650 million products worldwide

September 22, 2014 5:30 am

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MHL, LLC has announced that more than 650 million MHL® products have shipped worldwide since the first MHL-enabled products were released in 2011. MHL technology brings HD multimedia content from a mobile device to a larger screen.

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U.S. consumers still prefer TVs over tablets and smartphones for video

September 17, 2014 11:00 am

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U.S. broadband households spend 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, compared to 20 hours per week on the TV, according to Parks Associates.

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iPhone 6 and 6 Plus review: bigger and better, but with stiffer competition

September 16, 2014 6:00 pm

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To say that Apple’s doing things differently would be an understatement. With the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, the company introduced two new high-end phones at the same time, both with a complete redesign and a much larger screen size than any iPhone that came before. Gone are the days of 3.5-inch and 4-inch phones that, at one time, seemed to provide more than ample amounts of screen space. Now, the new iPhones make their predecessors look like the tiny handset Ben Stiller used in Zoolander. The market has changed, and it was high time Apple did the same.

Even though this is Apple’s first attempt at building large phones, it’s not breaking new ground — in fact, it feels more like the company is catching up than innovating. To be fair, finding a fresh take is a difficult thing to do in this crowded space: Samsung’s Galaxy Note series, which started out at 5.3 inches and is now up to 5.7, is selling by the millions, and most competing flagships aren’t much smaller. Basically, Apple would be leaving money on the table if it didn’t address this segment of the market. So how did the company do on its first try at large phones? Pretty well — mostly.%Gallery-slideshow223116%

Filed under: Cellphones, Mobile, Apple

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Polaroid’s real-life Instagram logo camera can also print your photos

September 16, 2014 5:31 am

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When we first saw Polaroid’s Socialmatic camera, the obvious conclusion to make was that the company had simply decided to turn the Instagram logo into a device. Of course, given that the social network’s logo was based on Polaroid’s device designs, it’s a surreal case of pop culture eating itself. Polaroid’s jumping on the bandwagon of connected cameras – devices that straddle the line between point-and-shoot snapper and smartphone, but there’s one small tweak that’ll see this hardware stand out against the Lumix CM1 and Lumia 1020: this one’s also got an old-school photo printer tucked inside. %Gallery-slideshow222895%

Filed under: Cameras

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Web Vulnerabilities: Low-Hanging Fruit for DDoSers

September 16, 2014 4:22 am

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A new Akamai PLXsert whitepaper was released this morning: “Web Vulnerabilities: The foundation of the most sophisticated DDoS campaigns.” The paper can be

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Akamai Security Podcast: Inside the PLXsert

September 16, 2014 3:36 am

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This week, Akamai PLXsert Manager David Fernandez and I discuss the latest attack research from his team. David reviews the fallout from a recent advisory about

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Canon targets Sony’s popular RX100 with PowerShot G7 X point-and-shoot

September 15, 2014 5:00 am

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When you’re looking to buy a camera, the physical size of the sensor — not the megapixel rating — is what you want to keep an eye out for. The larger the better, of course, and while we may never see pocketable full-frame cameras with powerful zoom lenses, some manufacturers are getting close. Sony was the first such camera maker to debut a camera with a 1-inch sensor, the RX100, and now Canon’s trying to reclaim some of that high-end point-and-shoot market share with a model of its own. The PowerShot G7 X is Canon’s first 1-inch sensor camera, and while it costs a pretty penny ($700), you do get what you pay for.%Gallery-slideshow217852%

Filed under: Cameras, Canon

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Viaccess-Orca selected by Telekom Romania for IPTV and OTT multiscreen

September 13, 2014 8:00 am

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Viaccess-Orca has announced that Telekom Romania has selected Viaccess-Orca’s Voyage-TV Everywhere solution to drive its upcoming new IPTV and OTT multiscreen service, ‘Telekom TV’.

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High power density data centers: 3 essential design elements

September 12, 2014 1:56 pm

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When it comes to high power density data centers, all are not created equal. Many customers, particularly those focused on ad tech and big data analytics, are specifically looking for colocation space that can support high power densities of 12+kW per rack. Here at Internap, we have several customers that need at least 17kW per rack, which requires significant air flow management, temperature control and electricity. To put this in perspective, 17kW equates to about 60,000 BTUs, and a gas grill with 60,000 BTUs can cook a pretty good steak in about five minutes.

Delivering super high power density that meets customer demands and ensures tolerable working conditions requires careful planning. When designing high power density data centers, there are three essential elements to consider.

1. Hot aisle vs. cold aisle containment.
To effectively separate hot and cold air and keep equipment cool, data centers use either hot aisle or cold aisle containment. With cold aisle containment, all the space outside the enclosed cold aisle is considered hot aisle, and enough cold air must be pumped across the front side of the servers to keep them cool. However, the hot aisles can become too hot – over 90 degrees – which creates intolerable working conditions for customers who need to access their equipment.

As power densities rise, temperature control becomes even more important. Using true hot aisle containment instead of cold aisle containment creates better working conditions for customers and maintains a reasonable temperature across the entire data center floor. With hot aisle containment, there’s still heat coming from the racks, but you only have to deal with the heat coming from the rack you’re working on at the time, instead of getting roasted by all of them at once. This approach helps avoid the “walking up into the attic” effect for data center technicians.

2. Super resilient cooling systems.
In a typical data center, if the computer room air conditioning (CRAC) units go offline, you have about 10-15 minutes to get the chillers restarted before temperatures start to rise significantly. But when equipment is putting off 36,000 BTUs, you don’t have that luxury. To avoid an oven-like atmosphere, cooling systems must be ultra-resilient and designed with concurrent maintainability, including +1 chillers and separate loops for the entire cooling infrastructure.

Hot aisle containment also makes a cooling outage less painful because the entire data center floor becomes a cool air pocket that can be sucked through the machines, giving you a few extra minutes before things start getting – well, sweaty.

3. Electrical distribution.
Data centers must be designed to support high density power from day one. We have a mobile analytics customer that uses nine breaker positions in a single footprint. You can’t simply add more breaker panels when customers need them; you have to plan ahead to accommodate future breaker requests from the start. Also, breaker positions are used for primary and redundant circuits – more customers than ever are requesting redundant power, so this should also be taken into consideration.

The flexibility of modular design
Internap’s high density data centers are flexible enough to work with custom cabinets if the customer prefers to use their own. As long as the cabinet can be attached to the ceiling and connected to the return air plenum, we can meet the customers’ power density requirements.

Data centers designed to support high power density allow companies to get more out of their colocation footprint. The ability to use rack space more efficiently and avoid wasted space can help address changing needs and save money in the long run. But be sure to choose a data center originally designed to accommodate high power density – otherwise you and your equipment may have trouble keeping cool.

Download the white paper, Future-Proofing Your Data Center Investment with Scalable Density, to learn more about the benefits of high power density data centers.

The post High power density data centers: 3 essential design elements appeared first on Internap.

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Swisscom selects Verimatrix security for TV 2.0 multiscreen offering

September 12, 2014 9:00 am

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Verimatrix has announced that Swisscom has selected the Verimatrix Video Content Authority System (VCAS™) to provide revenue security for its Swisscom TV 2.0 service, which offers live and seven-day replay services via an Android-powered set-top box.

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Mobistar announces partners for interactive TV service in Belgium

September 12, 2014 8:30 am

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Mobistar has announced a partnership with Alpha Networks, Zappware and Siligence for the launch of interactive television services on its cable network in Belgium before the end of this year.

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Verizon set to offer virtual pay-TV play by mid-2015

September 12, 2014 1:14 am

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Verizon will soon offer a virtual pay-TV play

Verizon’s acquisition of Intel’s OnCue Internet TV unit looks like it’s a bet that’ll pay off after all. CEO Lowell McAdam yesterday told an audience at the Goldman Sach’s Communicopia Conference that the telecom plans to introduce a virtual pay-TV play by the middle of next year.

“Over-the-top video is right around the corner,” McAdam said. “We’ve got the assets in place, and I don’t feel we need an awful lot more.”

McAdam said there would be an on-demand component to the new service, a la Netflix and Amazon, but said Verizon also would multicast live channels from broadcasters as well as major sporting events.

In addition to having most of the technology nearly ready to roll, McAdams also said the carrier had been successfully negotiating with studios to license content, something that has been seen as a stumbling block in the past. Discussions with content owners, he said, have “moved from almost a stiff arm to much more of an embrace,” adding that “over the last six months to a year, that dialogue is changing dramatically.”

And, he said, the service likely would offer smaller, consumer-managed packages of channels, a bow to a la carte programming that also has been much discussed.

“No one wants to have 300 channels on your wireless device,” he said. “I think everyone understands that it will go to a la carte. The question is what does that transition look like.”

The market is changing rapidly, he said, and it’s crucial that operators respond now.

“I don’t think there is anyone that would stand up here and say the only way (TV) is going to be offered five years from now is linear and it’s going to be tied to your TV set,” McAdam said. “Because, frankly, they will miss the market and they will be the ones left behind.”

Follow me on Twitter @JimONeillMedia

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Please Excuse My Tardiness…

September 11, 2014 12:06 pm

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This post is part of our Non Sequitur Fridays series, which will feature a different Wistia team member’s take on a non-Wistia-related topic each week. It’s like our “employee of the month” but less “of the month”-y. Liat Werber is a designer at Wistia. Her last post was about the perfect analogy.

Dear Early-Riser,

Please excuse my tardiness to our 10 AM meeting. I know you were up at the crack of dawn, lifting weights, drinking protein shakes, and whatever else one does before the ungodly hour of 7 AM. But I’d like to take a moment out of your extended morning to account for my tardiness, to express the plight of the late-sleeper, and to explain all of the very legitimate reasons that it’s 9 o’clock and I am still searching for my other shoe.

You see, it was all because I woke up before my alarm. This threw my morning into complete disarray because when my alarm finally did go off, I had wasted ten minutes of necessary sleep-time waiting for that to happen. So I took a quick, well-deserved snooze. Of course, I had to hit the snooze button twice because, as we all know, the default snooze is only seven minutes, which didn’t make up for the full ten minutes lost. So that put me at 8:14. I rolled out of bed and brushed my teeth briefly but masterfully, with quick, short strokes. This left me with some extra time to collapse back onto my bed for a moment and lazily click, while my computer warmed my stomach.

A GIF of Mrs. Doubtfire dance-vacuuming the floor sailed onto my screen and brought back a fuzzy memory of Alex Kornetsky quoting a line from the movie in carpool. I couldn’t remember the exact words, just the sing-songy voice he used to say it in… something like “doo the shaka lady.” Of course, that couldn’t be right. This called for a new tab, and a quick Googling of “Mrs. Doubtfire vacuum” revealed that the line was “dude looks like a lady.” All of a sudden, it was 8:45.

There was no time to fiddle around with composing an outfit at this point, so I pulled on my jeans, still crumpled up on the floor from yesterday, and my most reliable Wistia shirt. Then, I moved on to my sock drawer to begin the undertaking of mining for socks.

This may sound like an innocuous task, but my sock drawer is cavernous and chaotic, and to find two that match-ish and don’t have holes is more difficult than you would think. I should ball them together with their mates, like an upstanding citizen, but after being apart for so long, I’m afraid they’ve grown up in different directions and don’t have exact matches anymore. I would be better off just throwing them all out and starting again. I found two with the same Adidas symbol at the top, just different colors. Mazel tov! Perhaps not a traditional match, but who am I to judge?

So here I stand at 9:00 AM, albeit lopsided, in one sneaker, surveying the room for the other. It can’t have gone too far from this one. There it is — under the bed! I spend about a minute trying to make the the shoelaces more evenly distributed so that one of the loops doesn’t drag on the ground, before relenting and double-knotting. Another minute is spent putting my hair up and then taking it down. Leaving me with just a few more seconds to check an urgent email confirming that Meryl is “in” for bowling next week. I shut my computer. Stick it in my bag. And I have one foot out the door, when I realize that my wallet and keys are not in the front pocket. Ooph, I forgot to transfer them from purse to backpack last night. If only I were male or marsupial, I would have proper pockets and this would never be a problem. I locate the purse, make the transfer, and at 9:15 I am back on my way.

Not too bad. Barring any train drama, I will arrive a few minutes before my 10 o’clock meeting, with just enough time to grab a banana, a coffee, and some quick kitchen banter. Okay, I may be a little late to the meeting, but only because my neighbor might come out of his house at the exact same time as me and we might make polite conversation about our socially awkward landlord. But this will take five minutes, tops. And 10:05 is a nicer time for a meeting anyway. Although, 10:10 has a nice echo to it. And how can we disregard the lovely flexibility of good ‘ol 10:15?

In any case, you should feel free to start without me!

Yours truly,
Perfectly Forgivable Snoozer

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Finally, a hydroponic farm that runs on goldfish poop

September 11, 2014 7:28 am

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Everything that we have ever eaten has probably, at some point, been in contact with some poop. Plants grow in soil that’s mixed with horse poop, and at some point a careless burger joint employee has touched your meal after a tricky bathroom break. The sooner that we admit the role poop plays in our survival, the sooner that we can turn it to our advantage. For instance, wouldn’t it be great if we could harness the power of poop to grow herbs, purify water and look after a goldfish at the same time? You bet your ass (the part of your body where poop lives) it would, which is why Dutch startup EcoBird is launching its aquaponic farm on Kickstarter.

Filed under: Misc

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Source: Kickstarter

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Zappware completes roll-out for Baltcom in Latvia

September 11, 2014 1:00 am

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Zappware has completed its roll-out with Baltcom in Latvia. Zappware’s solution, deployed on both IPTV and OTT networks, has allowed Baltcom to expand its reach to areas not covered by its IPTV network.

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Mei Ah adopts DivX HEVC video streaming for mobile devices

September 10, 2014 10:40 pm

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DivX has announced that Mei Ah Digital Technology has upgraded its license agreement and will adopt DivX® OmniView to power the delivery of on-demand DivX HEVC video streaming to mobile devices.

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If the internet had slow lanes, you’d still be waiting to read this article

September 10, 2014 11:30 am

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Today is the internet’s “Day of Action,” an organized protest aimed at the Comcasts and Time Warners of the world from internet denizens, organizations, and companies. And some of the internet’s biggies are on board: Netflix, Twitter, Dropbox, Reddit, Tumblr and more. Perhaps you noticed a widget on Netflix today (seen above)? That’s part of the protest: not actually slowing down websites (which would no doubt frustrate users), but helping to enlighten users who might not know what net neutrality is.

Wait — are you one of those people? That’s totally possible! Here’s a quick summary: net neutrality is the internet as it exists today. All websites are created equal — there are no websites that load noticeably faster or slower than others due to internet providers signing financial contracts with website owners/service providers. Today’s protest is about keeping things that way.

Filed under: Internet, Software

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With larger iPhones, Apple accepts that smartphones have evolved

September 10, 2014 8:00 am

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Apple iPhone 6 and 6 Plus

So it finally happened — after seemingly ages of rumors and speculation, Apple has unveiled larger iPhones (the 6 and 6 Plus) that are really, truly bigger than the 3.5-inch original. It’s no doubt a welcome move if you’re a fan who has been craving a big display, and it might even reel in people who have held off on an iPhone until now. However, this isn’t just an instance of a company tweaking its product line to accommodate changing tastes. That happens all the time. For Apple, it’s an acknowledgment that the very definition of a smartphone has changed over the years.

Filed under: Cellphones, Mobile, Apple

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Yale Appliance and Lighting’s Two-Pronged Approach to Video Production

September 10, 2014 7:25 am

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To produce your own videos or to hire the pros, that is the question.

Most companies arrive at this fork in the road when embarking on their video marketing journeys. There are valid arguments for each route in regards to money, time, resources, talent, and overall objectives, so the decision is not always an easy one.

Unlike Robert Frost, who was remorseful that he could not travel down two different paths, Yale Appliance and Lighting has taken advantage of both options. This family-owned business has hired production companies for some larger projects and also created their own low-pressure videos in-house on a regular basis. Their video producer, Pat Palingo, was completely new to video production when he joined the company as the director of marketing, and he has since created multiple engaging videos about dishwashers and grills, while honing his shooting and editing skills.

### In-house production vs. hiring a company

Now, a quick game. Can you tell the self-produced video from the professionally-produced one?

Okay, we’ll tell you. The video on the left, a delivery process video, was produced by an external group. Pat created the product video on the right in-house.

### Working with a production company

Yale Appliance and Lighting hired a professional videographer to produce an informational video about their delivery process. Pat explains, “That video was really important for us, and was going to include a lot more production-wise than we had ever done before (or have done since). It was actually done a few years ago when we were just getting started with video. So we didn’t have any real ideas for how to go about that, hence looking to some help from the pros.”

Yale Appliance and Lighting sends this video out to every customer who schedules a delivery. The average engagement (the percentage of the video watched) is 78%, which suggests that the information is relevant and effectively conveyed. By anticipating common questions and outlining the process, the video helps to ensure seamless deliveries. After watching it, customers double check their measurements and call ahead about potential issues. “This saves headaches for everyone,” Pat notes.

“We know that a safe, successful delivery is the best possible experience for our customers. It’s really important that we don’t damage any property, our delivery team avoids injury, and we complete deliveries the first time as much as possible.”

### Producing video in-house

Pat produced the video about Bosch dishwashers, which lives on Yale Appliance and Lighting’s blog, to provide a comparison between American and European dishwashers. This video, along with many other product videos, provides customers with detailed, in-depth views of different product options.

While the text in the blog post provides thorough descriptions of Bosch dishwashers, the video enables customers to actually see unique features in action, like that sweet third rack. The video also features an email collector at the end, which gives viewers an easy way to sign up for future blog updates.

#### Setting goals

“The goal of all our content is to help educate people about the products or problems they’re researching,” Pat notes. “We’ll keep creating videos to complement our blog articles and help give our business a voice.”

In addition to humanizing their brand, the videos on Yale Appliance and Lighting’s website have rendered one of their salespeople a local celebrity. Pat explains, “Chris, who’s on camera in most of our videos, gets recognized and sought out by customers visiting our store.”

#### Production process

“For this video, we first went through a scripting process to make sure we answered the most common questions and discussed the important features,” Pat says. “We then set up the camera in an office to record video and audio. After that, we shot some B-roll of the product. Then we used Adobe Premiere to edit everything together.”

Pat admits that the scripting process is often a time-consuming obstacle to overcome, but he affirms that getting it right is well worth the effort in the long run. “The video is easier to shoot if you have a good script, and you end up with a better result,” he says.

If you are looking for some advice on scripting, or you’re just generally curious about the process, we made a video about this potential pain point.

Here are a couple other examples of videos on Yale Appliance and Lighting’s blog:

Dacor Smart Wall Oven
Jenn-Air Kitchen Appliance Packages

#### Takeaways:

We really appreciated learning about Yale Appliance and Lighting’s video marketing journey, and we are excited to see their future video content. Here are some lessons to pocket:

– For some situations, it makes sense to self-produce videos, and for others, you may want to consider hiring the professionals.
– Creating informational videos can help educate customers and prevent headaches.
– Giving the script some extra TLC before shooting will save you from issues later.
– You can create engaging videos about nearly any subject.
– Videos can foster trust and transform salespeople into local celebrities.

**How does your company decide whether or not to self-produce videos? Have any of your video subjects achieved celebrity status in your customers’ eyes?**

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Security Kahuna Podcast, Episode 3

September 10, 2014 4:02 am

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Akamai’s Bill Brenner, Dave Lewis and Martin McKeay discuss the pros and cons of Google Glass Detector, software designed to detect Google Glass and boot it from any local Wi-Fi network. They also discuss the iCloud/4Chan controversy and look ahead to upcoming security conferences.

  • Listen to the full episode

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CMMB Vision to launch mobile multimedia services throughout Asia

September 9, 2014 11:20 pm

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CMMB Vision Holdings has announced that it has entered into a memorandum of understanding (MOU) to acquire capacity on two new satellites that will provide mobile multimedia services to China and other Asian markets.

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Deutsche Glasfaser selects Verimatrix for multiscreen TV

September 9, 2014 10:30 pm

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Verimatrix has announced that Deutsche Glasfaser has selected the Verimatrix Video Content Authority System (VCAS) to provide revenue security for its linear TV, radio, VOD and multiscreen services.

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The iPhone 6 hands-on

September 9, 2014 1:21 pm

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One iPhone model. Two sizes. Aside from a suite of feature and software improvements, the iPhone 6 is also getting upgraded in screen size — the smaller version at 4.7 inches, with the Plus option at 5.5 inches. The more petite iteration is what I’ll focus on here, though you’ll be able to take a look at the larger size here. Aside from the difference in diagonal screen size, there’s very little to tell these two versions apart until you start looking deeper; the Plus comes with a bigger battery, better display, one-handed mode and an extra stabilization feature on the camera, but everything else is essentially identical. Take a look at the photos and video below, and I’ll be adding my thoughts as I go.

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Filed under: Cellphones, Wireless, Mobile, Apple

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We got our hands on the Apple Watch

September 9, 2014 1:07 pm

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The rumors, flying for many moons now, have turned out to be true. Meet Apple’s first wearable, the aptly, if uncreatively, named Watch. While the name’s a bit mundane, Apple’s making a big effort to make the thing as customizable as it can, with two sizes, three materials and a slew of different watchbands. We didn’t get to put our fingers on every permutation of the Watch, but we did get to try on a couple of them. Join me after the break, won’t you, and find out what they’re like.%Gallery-slideshow221380%

Filed under: Wearables, Mobile, Apple

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The iPhone 6 Plus preview (hands-on)

September 9, 2014 1:05 pm

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An iPhone with a 5.5-inch display? A few years ago, it seemed as though Apple would never relent to doing such a thing — after all, a 3.5-inch display was more than sufficient at the time. In 2014, however, it’s a bit of a different story. There’s a wide variety of phone sizes out there, and a lot of different markets that Apple could appeal to by offering a large device. With the iPhone 6 Plus, Apple is now able to address those who don’t mind using a big phone for its extra screen real estate and larger battery. We had the opportunity to play with the Plus for a spell after Apple’s keynote this morning, and it’s got a bright future ahead. Check out our photos and video below as we continue to bring you our thoughts on the giant iPhone.

%Gallery-slideshow221524%

Filed under: Cellphones, Wireless, Mobile, Apple

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The Code Behind Our New Video Homepage

September 9, 2014 12:01 pm

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We recently released a brand new homepage that includes a fullscreen video background with a single call-to-action to watch a fullscreen video.

On our previous homepage, we placed our product videos below the fold and mixed them in with lots of other content. For this new version, we really wanted to show off our product and put video front and center since it’s so important to us (as a video company).

In this post, we’re going to show how you can achieve the same fullscreen effect with your Wistia-hosted video, along with some considerations to be aware of for using a background video like this one.

The code for our homepage is pretty much like the code for any other webpage you’ve ever created. It’s a series of HTML elements layered on top of each other with a bit of Javascript magic. The homepage can be in three different states during a visitor’s visit.

When a visitor first loads the page, we try to load all the assets as quickly as possible. Since videos don’t load right away, we load the video thumbnail first so the visitor has something to see. A simple image file can load on the page more quickly than a full video embed. You can see an example of this in the diagram below. The green areas are transparent, so in this first state, the visitor cannot see the background video or the overlay video because the video thumbnail blocks their view. This gives us time to load the video and then move on to state two.

In state two, we switch the positions of the background video and video thumbnail. Once the video switches positions to be in front of the thumbnail, we start playing the video. This creates the effect that the video was just paused during loading. Without these two steps, our visitors would only see a white background until the video loads.

In state three, the visitor has clicked the play button, and we bring the overlay video to the front of the stack. This blocks the view of the text and play button and makes only the overlay video viewable. When the visitor exits the video, the page returns to state two.

Now that we’ve outlined the different states our page can be in, let’s talk about the code that you’ll need to make things happen.

WARNING: YOU ARE ENTERING DEVELOPER TERRITORY

If you are not comfortable with HTML, Javascript, and CSS, this next section will be confusing. Please seek the help of an experienced developer if you are having trouble.

### Wistia setup: configuring your embeds

To get started, you’ll need to create a new project in your Wistia account. Upload a video that has no sound for your background video. In the Controls section of Customize, enable “Autoplay video on page load”, with video behavior at the end set to “Loop the video”.

The second video you need is the overlay video, which will appear when your visitor clicks on the play button. The overlay video does not need any special customization.

The second task you’ll need to take care of in Wistia is making note of your video IDs. These video IDs will be needed in some of the steps below, and can be found in the following location:

Last, download the thumbnail for your background video and save it to the images folder. You can do that by clicking “Download” under the “Video Actions” menu on your video’s page in Wistia, and selecting the Image file. Your videos are now ready to be embedded in the page template. Next, we’ll add these videos to the HTML template so your visitors can view them.

### HTML: the basic container

If you want to make your life a little easier, the Github repository below holds the sample code you need to get this project going fast:

First, you’ll need a basic container to hold the two videos, text, and play button. I’ve laid it out very similarly to this:

“`html

“`

The background video is contained within the `div` with the class “backgroundVideo”, and the video that takes over the screen in the popup is contained by the `div` with the class “overlayVideo”. To make this snippet work for your videos (instead of Wistia’s), you need to replace the sample video IDs with the video IDs that you took note of earlier. Look at the embed code for your videos to find the IDs you will need.

Last, add the normal Wistia embed Javascript, which will power the videos on your new page along with the Crop Fill plugin from Wistia Labs. Add the following lines to your code in the following position to allow the embeds to work:

“`html

“`

As you can see, there isn’t really much to the HTML. Next, we’ll talk about the complex Javascript that controls the videos’ appearance on your site.

### Javascript: adding complex interactions

The Javascript is really what makes this background video effect possible, and it also adds some complexity to your project. I’ve made sure that the code is well-commented, but I’ll try to walk through each major piece in more depth here to demonstrate what’s going on.

The first thing you should notice is a set of 4 variables that you’ll need to change and define with your video IDs and the containers that hold those videos. The code snippet you need to change looks like this:

“`javascript
overlayVideo: ‘fji9juvptr’,
overlayVideoDiv: ‘#wistia_fji9juvptr’,
backgroundvideo: ‘z1ggfo8f86’,
backgroundideoDiv: ‘#wistia_z1ggfo8f86’,
“`

With that change, you shouldn’t have to touch the rest of the Javascript unless you want to customize it for your use. Now that the simple stuff is out of the way, let’s start talking about what the rest of the Javascript is doing.

“`javascript
embedVideo: function()
{
var videoOptions = {};

// Add the crop fill plugin to the videoOptions
Wistia.obj.merge(videoOptions, {
plugin: {
cropFill: {
src: “//fast.wistia.com/labs/crop-fill/plugin.js”
}
}
});

// Video in the background
wistiaEmbed = Wistia.embed(fullScreenVideo.backgroundvideo, videoOptions);
// Video to be shown in the overlay
overlayEmbed = Wistia.embed(fullScreenVideo.overlayVideo, videoOptions);

/**
* We load the thumbnail in the background while we wait
* for the video to load and play. Once loaded, we pause, reset to
* frame zero, show the video then play it.
*/
wistiaEmbed.bind(“play”, function(){
wistiaEmbed.pause();
wistiaEmbed.time(0);
$(fullScreenVideo.backgroundideoDiv).css(‘visibility’, ‘visible’);
wistiaEmbed.play();
return this.unbind;
});
}
“`

The embedVideo function does a few different things that are important to this page. First, it sets up the videoOptions, which contains the Crop Fill plugin from Wistia Labs. This plugin will ensure that your video fills the window of the browser.

“`javascript
// Add the crop fill plugin to the videoOptions
Wistia.obj.merge(videoOptions, {
plugin: {
cropFill: {
src: “//fast.wistia.com/labs/crop-fill/plugin.js”
}
}
});
“`

Next, we initialize the two embeds that we have on the page, making sure to include the options we just defined with the Crop Fill plugin.

“`javascript
// Video in the background
wistiaEmbed = Wistia.embed(fullScreenVideo.backgroundvideo, videoOptions);
// Video to be shown in the overlay
overlayEmbed = Wistia.embed(fullScreenVideo.overlayVideo, videoOptions);
“`

Last, we wait for the background video to be loaded and start playing. Since that video is behind the thumbnail image, we need to rearrange the divs so the video is playing. We do this by binding to the play action of the background video which is set to autoplay. When the video starts to play, we pause it, reset the frame to zero, make the video visible, and then play the video. If we don’t pause the video and reset it back to frame zero you would see a strange jerking motion when we switch to the video. Pausing the video will allow the visitor to not notice the switch from thumbnail to video because they are an exact match.

“`javascript
wistiaEmbed.bind(“play”, function(){
wistiaEmbed.pause();
wistiaEmbed.time(0);
$(fullScreenVideo.backgroundideoDiv).css(‘visibility’, ‘visible’);
wistiaEmbed.play();
return this.unbind;
});
“`

The playVideo function is called when the visitor clicks on the play button. We make sure the video is visible and that it fills the browser window. After we check that the text and play button are hidden, we play the overlay video.

“`javascript
playVideo: function()
{
$(fullScreenVideo.overlayVideoDiv).css(“left”, 0).css(“visibility”, “visible”);
overlayEmbed.plugin.cropFill.resize();
$(“#text”).css({ opacity: 0 });
$(“#ex”).css(“right”, 24);
overlayEmbed.play();
}
“`

The exitVideo function does the exact opposite of the playVideo function. We pause the video, hide the video, and make the text and play button visible. Since we paused the video, it will start in the same place if the visitor decides to hit play again.

“`javascript
exitVideo: function()
{
$(fullScreenVideo.overlayVideoDiv).css(“left”, -3000).css(“visibility”, “hidden”);
$(“#ex”).css(“right”, -3000);
$(“#text”).css({ opacity: 1 });
overlayEmbed.pause();
overlayEmbed._keyBindingsActive = false;
}
“`

The fixTextPosition function makes sure that the play button and text included in that container are centered vertically and horizontally on the page. We also have a hook later on that will bind this function to when the visitor resizes the page. This function is responsible for the video and play button always being centered in the window.

Overall, this Javascript takes care of a large number of tasks that really make the page come together. Now that the elements are in place that control how the videos work, we’ll focus on how the page is styled with CSS.

### CSS: styling

The CSS code is something you won’t have to change at all, unless you add some of your own text or adjust the IDs or classes of the divs.

The one thing you may have to change is the name of your background image. If you changed the file name, change the CSS located here:

“`css
.hello #main-image {
position: absolute;
top: 0;
left: 0;
z-index: 3;
background-image: url(../images/main.jpg);
background-repeat: no-repeat;
background-position: 50% 50%;
background-size: cover;
}
“`

An important thing to remember is that we are putting divs on top of divs using positioning and z-indexes. That is where the diagram in the introduction comes into to play in understanding how those divs are being shuffled by the Javascript.

With the adjustments of this CSS, you should have a complete page that loads your videos.

### Considerations

Along the way, we have encountered a few different considerations and tricks that we wanted to bring to your attention to help make the experience for you and your visitors a great one.

#### Load time
Videos on the web don’t load immediately, so before the video plays, you need to load a still image of the first frame so viewers don’t encounter a white background while the video loads. This will create the illusion that the video is just paused while it renders.

#### Short background videos
When your visitor loads your page, the complete background video will be loaded from Wistia. If you are using a long and large background video, you will consume a large amount of bandwidth in your account. To decrease the amount of bandwidth each visitor consumes, select a video that is no longer than 30 seconds.

#### Prepare for cutoff
Always try to keep your main subjects within the middle 40% of the frame, as the areas in red below are sections that could be clipped. This will ensure that your video makes sense across a large variety of window sizes.

#### Mobile visitors
The implementation described here does *not* work with mobile devices like iPhones, Android devices, and iPads. Many mobile device manufacturers (like Apple) do not allow videos to autoplay, in order to help people maintain control over how much data they use on wireless data plans. For the Wistia site, we detect whether the viewer is using a mobile device and load a similar version of the page as a backup, using a static background image in place of the video. When a visitor clicks on the call to action, a Wistia popover embed is shown instead of the fullscreen video.

The code samples I shared above don’t include how to create a mobile fallback, since it depends on your codebase and how your application is built. Seek out the help of a developer if you want to try something similar!

#### Test, test, test
While video backgrounds can add a cool effect to your website, they may also distract from the end goal you have for your visitors.

If you have any calls to action on the pages with your new video background, please be sure to test them against a static non-video background page. The last thing you want to do is launch something that gets a lot of buzz but reduces the conversion rate or effectiveness of your page.

I’d also suggest testing the video background to see if different videos have different effects on your visitors. Just like any page on your website, you should always continue to tweak and test.

Background videos can add a unique touch to your website and put your product front and center for visitors. With the code samples and tips above, you should be on your way to creating a distinct experience for your visitors.

Have you seen anyone using a fullscreen or background video well lately? Share it with us in the comments!

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