Posts tagged ‘ooyala’

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Cox begins Phoenix deployment of G1GABLAST Internet service

October 7, 2014 1:59 pm

Cox is delivering 1 Gbps Broadband to Phoenix

Cox Communications at the Cable Show this spring said it planned to start rolling out 1 Gigabit Internet this year, and in May said it was on the way. The Cableco this week announced that Phoenix residents would be the first to have access to the service – G1GABLAST — by the end of this month.

Subscribers to the service – which will be $70 Cox will offer Internet speeds of up to 1,000 Mbps, as well as a high-speed Wi-Fi router, one terabyte of cloud storage, Cox Security Suite and Family Protection, and 10 email boxes each with 15 GB of storage, according to an Oct. 6 news release.

The service will be available in the Phoenix market for $69.99 per month when combined with a service bundles.

Cox said it will deploy in Phoenix, then Las Vegas and Omaha, Neb. this year and says it will begin market-wide deployment of the ultra-high-speed technology by the end of 2016.

CEO Pat Esser told Bloomberg in the Spring that delivering UHS Internet to Cox customers was a “serious long-term commitment.”

As Cox customers wait to join the “1 Gig Club,” Cox said it would begin doubling the speeds on its most popular tiers of Internet service for all customers this year.

Cox High Speed Internet Preferred will increase from 25 Mbps to 50 Mbps and Cox High Speed Internet Premier will increase from 50 Mbps to 100 Mbps. About 70% of all Cox customers are enrolled in those two products.

While there is marked demand from consumers for gigabit Internet speed, the need currently is less certain… at least in the near term.

“We’re seeing things on the horizon emerging over the next 2-3 years that possibly could be very valuable to some customers and we want to be ready,” Essen said.

Cox is being pressed in some of its markets by other providers offering 1 Gig speed. CenturyLink has already begun deployments in Omaha and Phoenix and said it would expand its fiber-based service to more than a dozen additional markets.

Phoenix Cox customers can find out if their neighborhood is in line for the 1 Gig service here.

Follow me on Twitter @JimONeillMedia

Basketball Japan TV – A Slam Dunk on Every Device

October 6, 2014 11:21 am


When you think of basketball, you may think of Lebron, Kobe or March Madness. You’re probably not thinking about Japan, but you should be.

Over the last 15 years, basketball has enjoyed increased popularity in Japan and is now one of the most popular sports in the country. With over 33 professional and semi-professional teams nationwide, there’s no shortage of players to root for.

Thanks to one of our customers, we’ve had the privilege of following the growth of basketball in Japan from the sidelines, and it’s been thrilling! Basketball Japan TV (BJTV) is one of the premier basketball leagues in the country, serving up over 1000 games per year with over 24 regional leagues.

Basketball Japan TV offers fans a subscription to games by device, so streaming video to as many devices as possible is key. With over 76 million mobile devices in Japan, that’s no easy feat. Fans want to be able to watch their favorite team play in real time, whether it’s on their Android, iOS or other device without buffering or quality interruptions.

With Ooyala, BJTV powered live streaming for over 1000 basketball games per year, streaming to fans on their mobile, desktop or tablet devices. With coverage to over 97% of Android devices, BJTV ensured that fans spent less time trying to get video on their devices, and more time cheering for their favorite team.

Takashi Sudo, Executive Officer of Human Academy Co. and BJTV, remarked, “Our sites including BJTV are all paid services available for members. Compared to before introducing Ooyala, sales have increased by 230% and unique members have increased by over 500%. A miracle is happening in reality.”

Basketball Japan TV brings fans closer to the basketball court with live coverage directly to mobile devices, tablets and desktops. By giving fans the ability to watch their favorite team anywhere, we can ensure that no basketball fan misses their favorite game.

Want to learn more about how Ooyala and BJTV powered basketball to fans on any device? Check out the video case study.

Basketball Japan TV is an Ooyala customer

Online video ads expected to nearly double by 2019

October 6, 2014 11:01 am


Programmatic exchange-based trading, video advertising, and mobile display will drive growth in online video display over the next five years, as online display advertising increases to $37.6 billion by 2019, 90% more than the $19.8 billion expected in 2014.

Forrester Research said video advertising is expected to grow 21% per year on desktop devices through 2019. Mobile also will see big growth with display ads on tablets and smartphones responsible for nearly 40% of online display ad spend by 2019, up nearly 64% from 2014

By contrast, offline advertising is expected to grow just 1% through 2019, Forrester said. Nonetheless, the offline share of the market is expected to be $239 billion, with cable TV seeing the most growth, at 4.8%.

Follow me on Twitter @JimONeillMedia


October 6, 2014 7:49 am

Say goodbye to Verizon's SVOD play, Redbox Instant

Taking on a company that’s got momentum, the support of its customers and also offers good customer support isn’t easy… just ask Verizon, which this week said it’s shutting down its lackluster foray into OTT, Redbox Instant.

The service, which was announced in December 2012 but didn’t actually launch until March 2013, announced its own demise on its website this weekend.

“The service is shutting down because it was not as successful as we hoped it would be,” read a notice on the site. “We apologize for any inconvenience and we thank you for giving us the opportunity to entertain you.”

Verizon’s Netflix killer never caught on, never mattered to consumers who saw the Netflix-lite offering as just that, a pale imitation.

That the joint venture maintained a connection to physical DVDs as well as streamed content was a sign that the telco couldn’t really commit, three years ago, to the concept that streaming was legitimate.

Redbox Instant subscriber numbers haven’t been shared, but it’s safe to say that – like Comcast’s Streampix – they were underwhelming.

Comcast, while not pulling the plug on its SVOD service, has move it into that netherworld of “value added products” that can easily be faded to black.

Concerns that Redbox Instant was on the ropes first surfaced back in May, when parent Redbox was reported to be trimming some of its 40,000 kiosks in the U.S. after yearly operating income that saw jumps of 74% in 2011 and 41% in 2012 was flat in 2013 at $239 million. The company is citing efforts to focus on efficiency rather than growth.

Back in December 2011, Verizon was rumored to be in talks with Netflix, but the talks turned out actually to be with Redbox, which analysts called “a better fit.”

Um, no.

Dish’s failed to resurrect the Blockbuster brand as its streaming service because it failed to bring enough content to the brand to make it attractive to consumers. In the case of Comcast’s stalled attempt with Streampix and now Verizon’s abandonment of Redbox Instant, the problem may be that consumers struggle with the idea of paying their providers extra for an SVOD service when they’re already paying north of $100 a month for standard services. Especially if it’s not Netflix.

Can a provider SVOD service work?

Sure. But it has to have a value proposition that’s obvious to consumers, the service needs to be robust and at least competitive with the market leader – Netflix, Amazon Prime instant and Hulu Plus – and it needs superior search, discovery and recommendation.

Follow me on Twitter @JImONeillMedia


October 3, 2014 11:33 am


Upstart OTT providers are taking on traditional multichannel providers in the fight for Asia Pacific’s video customers, panelists of a CASBAA and SNL Kagan webinar said.

OTT is taking on traditional multichannel providers with diversified revenue models including advertising, SVOD, premium rental, and download-to-own.

SNL Kagan posits that the top-ranking countries in APAC for OTT viability are South Korea, Japan, China, Australia and Taiwan.

Factors including a well-established telecom infrastructure, an open regulatory environment, diverse international content, strong local broadcaster presence, and residential purchasing power, can also boost OTT viability.

The APAC region trails only North America and Western Europe in terms of pay TV penetration – and hence TV Everywhere availability – and it also is in third place in terms of SVOD uptake and revenue, where North America and Western Europe again lead.

But pay-TV operators in APAC increasingly are leveraging TV Everywhere deployments to build product competitiveness and create additional value for existing subscribers. Among the value adds: Live streaming channels and VOD libraries rolled out to smartphones, tablets, computers, smart TVs and game consoles.

Industry pundits see TVE as something pay-TV providers can use to blunt the challenge of cord-cutting in light of OTT evolution.

“Video competition in Asia Pacific is growing more intense by the day as new OTT entrants stir the pot with innovative business models and content offerings,” said Ben Reneker, an SNL Kagan associate director. “Incumbent providers must continue to react aggressively with TV everywhere rollouts to ensure long-term competitive viability. Now is not the time to stand still.”

CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific.

Follow me on Twitter @JimONeillMedia

Smart TVs push past game consoles for online video, OTT delivery

October 3, 2014 5:03 am


Consumer demand for online video and OTT content is driving rapid growth in the connected device space, with the segment growing more than 34% in the past 12 months.

New research from Strategy Analytics shows the installed base of connected devices — smart TVs, smart blu-ray players, games consoles and digital media streamers — has passed 500 million units worldwide. The company said the market grew some 7% in the past quarter alone.

Those devices have been critical to the spread of online and OTT video, making it easier for consumers to access multiple sources of content and bringing that content into the living room and onto the biggest screen in the home.

In turn, more content has come online, as devices have blossomed.

Some of the biggest growth has come in the form of smart TVs. Samsung (installed base was up 81% Y-o-Y), LG Electronics (102%), Toshiba (99%), Philips (70%) and Panasonic (52%) all have smart TVs and smart Blu-ray players driving growth.

Sony, which sells smart TVs, Blue-ray players and Playstation saw its installed base increase 28% to a world-leading 123.8 million units and a Q2 share of 24.8%. Samsung followed with nearly 12.5% market share for its 62.3 million units.

Combined, Sony, Samsung, Nintendo and Microsoft are responsible for 60% of all installed devices.

But, Nintendo and Microsoft, with just consoles in the game while still having a pretty big share of the market – both are just more than 11% — have seen their growth stall. Nintendo’s installed base was 56.8 million units, down 16% from a year ago; Microsoft’s Xbox franchise had 55.4 million units in the market, up just 3%.

Pure streaming devices like Apple TV (45% Y-o-Y growth), Roku (52%) and Google’s Chromecast – which had the fastest growth of any device between the first and second quarter — also have continued to grow. But, their market shares remain a fraction of smart TVs and game consoles.

Apple TV had a 3.8% share with an estimated 18.7 million units in the space; Roku has 1.7% with 8.3 million units, and Google Chromecast had a 1.2% share with 6 million units.

Forecasts have all three devices with a bigger footprint. Roku, for example, last month announced it had sold 10 million units in the U.S. alone. Amazon Fire TV, which just launched this summer, was too new to make the SA report.

There’s a little “chicken and egg” discussion inherent in the device vs. content as driver. Has the array of devices available – all of which bring high-quality, premium video to the TV screen – prompted content owners, broadcasters and aggregators to push more assets online? Or, has the flood of content made a market for the devices?

It’s likely a combination of the two; a hand-in-hand journey for the industry.

David Watkins, Service Director, Connected Home Devices, said connected TV devices “fulfill a growing consumer desire to access OTT content on the big screen in the home.”

But, less-expensive devices like the Apple TV, Google Chromecast, Roku and Amazon Fire TV – and all-in-one smart TVs — have begun to push up the ladder, taking more share, especially as game consoles hit a slick spot and stall.

“Game Consoles were until very recently the dominant Connected TV device installed in the living room,” said Eric Smith, an SA analyst. “However, Q2 2014 marked the first time that there are more smart TVs installed in homes globally than IP-enabled game consoles.”

He added that smart TVs will become the dominant Connected TV device in the living room in terms of ownership, noting that the challenge for vendors moving forward will be to grow the number of active users.

To do so, he said, they must ensure that their platforms remain relevant and up-to-date – certainly no easy task given the lengthy TV replacement cycles”.

Follow me on Twitter @JimONeillMedia


October 2, 2014 9:03 am


That “plop, plop, fizz, fizz” you’re hearing is the sound of network TV execs looking to soothe their tummies after they’ve read the latest report from RBC Capital Markets noting that viewership of network websites is continuing to decline.

The report also said its survey found 42% of respondents watched TV or movies on Netflix, up from 37% in February 2013, followed by Hulu and Amazon. Only YouTube was mentioned by more respondents, 44%, up from 40% last year.

Nearly one-fifth of respondents said original content offered by streamers was “extremely important” in their decisions to subscribe, the highest percentage ever.

The RBC consumer survey shows a broad, albeit slight, decline in the number of users who go to networks websites:

  • was down 5% to about 10%
  • was down 3% to about 13%
  • was down 2% to about 12%

But it wasn’t just the nets that got dinged, as Hulu was off 2% to about 25% from a year ago and iTunes showed a 3% decline to about 9%, likely prompting Apple execs to wish their new iPad could get out a little quicker.

The winners?

As you’d expect, Netflix is up 5% among consumers surveyed, YouTube is up 4%, HBO Go is up 4% to about 10%, and Amazon is up a whopping 8% to about 23%.

Of course, it’s not just the website viewing that’s declined. Networks have seen erosion of their overall viewership as audiences have become ever more fragmented, especially Millennials who increasingly have moved away from traditional TV to online and mobile options.

Follow me on Twitter @JimONeillMedia

Change happens

October 1, 2014 9:42 am

The digital media industry is changing rapidly.

Autumn in the United States brings college football, brilliant foliage and change. The weather gets a little cooler, school resumes and we carefully hoard nice days knowing that the snow could fly tomorrow.

We move indoors, resume routines of past autumns and, invariably, watch more TV.

Like most Baby Boomers, my TV habits have changed. I watch more shows off the DVR, and more fare from Netflix, Hulu and Amazon Prime Instant Video than I’d ever have believed I would.

It’s likely more than operators and broadcasters would have believed, too… until recently.

As John F. Kennedy said, “Change is the law of life. And those who look to the past or present are certain to miss the future.”

At IBC last month, I saw a lot of TV and service provider executives looking into the future, even as they sometimes clung to the past. The mood in Amsterdam was set during the first keynote, when Charlie Vogt, CEO of Imagine, said he believed all-IP delivered TV was just around the corner, less than 2 years away. Of course, during the Q&A, an audience member offered that a Finnish operator already was live-streaming four channels.

U.K. public broadcaster Ch. 4, meanwhile, suggested broadcasters that tried to separate their linear brand from their online brands were doing more harm than good, and revealed its own plans to merge on-demand and linear offerings into “All 4,” an online hub offering its 4oD on demand service and all of its TV networks.

“All in one place, designed from the ground up,” said its CEO David Abraham.

Ah, change.

Hardware continues to get smaller, TV screens continue to get bigger, and the traditional TV audience continues to shrink, or to at least move like a river from one screen to another.

Mobile — as Ooyala’s just released Q2 2014 Video Index showed — continues to grow, increasingly becoming the first screen, especially among younger viewers. More than 25% of all video views in the quarter were on mobile devices.

Mobile devices remain the future. A report from the United Nations forecast that 50% of the world would have access to broadband by 2017, calling mobile broadband specifically the “fastest growing technology in human history.”

The Video Index, by the way, found that most viewing of long-form content was still done on the biggest screens available, televisions.

While that may be true now, how long before bigger mobile screens, like the new iPhone 6 Plus, start to erode that number as well?

Sooner, I think, than we’ll admit to, or even realize.

As C.S. Lewis wrote, “Isn’t it funny how, day-by-day, nothing changes… but, when you look back everything is different?”


Follow me on Twitter @JimONeillMedia

Netflix users stream 1.5 hours a day, more than 7B hours in 2Q

September 26, 2014 8:00 am

Netflix users watched 1.5 hours of streaming a day

Netflix subscribers averaged 46.6 hours of streaming per month – more than 1.5 hours a day — in the second quarter, up nearly 20% since 2013 and more than 27% from the same period in 2012.

Its rapidly growing subscriber numbers, however, has pushed its overall streaming up some 350% since 4Q2011 to 7 billion hours, up from 2 billion hours, according to research from The Diffusion Group.

Netflix currently has more than 50 million subscribers globally, with more than 36 million of them in the United States.

“Netflix is the big dog of online SVOD and sets the bar when it comes to viewing hours,” said TDG co-founder Michael Greeson.

In the U.S., Netflix streaming reached 5.1 billion hours in 2Q2014, an increase of 183% over the 1.8 billions hours recorded in 4Q2011.

Global streaming numbers increased nearly 10X to 1.9 million hours in the past quarter compared to 200,000 hours in 4Q2011.

U.S. streaming hours accounted for about 72% of the total Netflix streaming globally. That’s down from 94% in 3Q2011.

As Netflix continues to build out its international business – a recent study from Digital TV Research estimates Netflix could have 104 million international subscribers by 2020 – the U.S. share of total hours will continue to decline.

The company this month launched in two of Europe’s biggest markets, Germany and France, as well as in Switzerland and Austria. It’s expected to roll out soon in Luxembourg and Belgium.

A number of other countries have been rumored as targets for Netflix’s next round of expansion including Australia and Spain, but the company also is rumored to be planning a foray into Eastern Europe and Russia soon.

“When Netflix first launched in 1998 as an innovative DVD-by-mail subscription service it would have been difficult to imagine that, not only would it pass HBO to become the largest premium TV/movie subscription in the US, but that it would be ramping up a formidable international streaming business,” notes Bill Niemeyer, TDG Senior Adviser and author of the new report.

Follow me on Twitter @JimONeillMedia


September 26, 2014 6:42 am

Millennials are becoming the TV industry's Holy Grail

More than 40% of consumers under 35 watch TV or movies on their smartphones weekly, new research says, with those viewers typically watching more TV, being more aware of services and subscribing to more platforms than the typical consumer.

“They are the new Holy Grail for the TV industry,” said Jonathan Hurd, a director at consulting firm Altman Vilandrie & Co. “Providers should be devising strategies for capturing this growing and active demographic, especially as more consumers are cutting back on their cable services.”

More than three-quarters (78%) of “smartphone viewers” watch paid online video weekly compared to 49% of others, but 78% also watch broadcast TV weekly, slightly above the 76% rate of others.

Some 71% of smartphone viewers also binge watch (i.e. watch three episodes of a program in one sitting) at least monthly and 41% use their cable provider’s TV Everywhere service every month.

Not surprisingly, consumer awareness of TV Everywhere, which is generally included in a cable subscription, remains low at 40% compared to 58% of smartphone users.

Altman Vilandrie also said tablet ownership increased to 50% from 40% in 2013 and the percentage of all consumers watching TV or movies on tablets weekly jumped to 26% from 17% last year.

“While tablet ownership saw solid gains, the significant growth of folks using a tablet to regularly watch TV and movies proves that this is a viewing platform that will be with us for the long haul,” said Hurd.

The study of 3,000 consumers also found that pay-TV service remains nearly ubiquitous in the United States with just 5% of TV households not subscribing. But, the researcher found, cord shaving jumped from 26% last year to 35% in 2014.

More than half of consumers under 35 said they spend less on cable than they used to because they use internet video instead.

About 1-in-3 cable subscribers said they have considered cancelling cable service in the past year, up slightly from 28% in 2013, and double the 15% reported in 2010.

Follow me on Twitter @JimONeillMedia

4K? Japan wants 8K in time for 2020 Olympic Games in Tokyo

September 24, 2014 12:25 pm

An 8K TV Olympics in Tokyo?

The Japanese government is hoping it can spur the deployment of UltraHD service by 2016 with the goal of seeing 8K deployments in time for the 2020 Olympic Games in Tokyo, according to published reports.

Japan already has begun testing 4K broadcasts to more than four-dozen viewing sites around Japan, giving consumers a taste of the UltraHD content. A group of companies called the NexTV Forum has created 15 pieces of content in 4K and is supplying six hours of programming daily for the project.

The 4K testing is being broadcast through the SKY Perfect JSAT satellite service.

The plan was laid out Tuesday for attendees of the SCTE Cable-Tec Expo in Denver.

This isn’t the first time news of Japan’s desires for 8K at the Olympics has come to light.

In March, public broadcaster NHK said it plans to begin testing an 8K service by 2016 with the express goal of having it ready and deployed for the 2020 Olympics and Paralympics. 8K broadcasts produce a resolution of 7680 x 4320, double that of current 4K, which produces 3840 x 2160.

Scientists say most humans may not be able to discern the difference between 4K and 8K, and some in the industry say it will take decades for consumers to adopt the 8K format.

While some pundits also suggest 4K is still a long way off – let alone its 8K big brother – satellite operators pretty universally have begun real-world testing of the format, and many have announced plans to deploy by the end of 2014.

In Denver, Satoru Wajiki, MDof the Japan Cable Telecommunications Association, was more upbeat, and told attendees they shouldn’t be too concerned about bandwidth required for 4K.

“From a cable TV operator’s standpoint, 4K is rather easy to deal with, because the bitrate of 4K/60P/HEVC content, estimated to be between 20-35 Mbps, will easily fit within the maximum payload that one 256-QAM channel can carry,” he wrote in a paper distributed to attendees. “If we want to transmit 4K over IP, current DOCSIS 3.0 technology provides enough room for multiple streams.”


Follow me on Twitter @JimONeillMedia

Broadcast-class player features now available in the standard Ooyala Flash player

September 24, 2014 12:05 pm


Ooyala has recently introduced several broadcast-grade features now available in the standard Ooyala Flash player, including TV Ratings, Closed Captions, and cue point ad markers. For the first time, broadcasters can deploy a standard Ooyala player with these functionalities with minimal configuration.

  • TV Ratings — the Ooyala Flash Player is now compliant with FCC for displaying TV Ratings for broadcast content by displaying a watermark on suggested audience type for each video asset, allowing end users to make informed viewing decisions based on nature of content. TV ratings are assigned at the asset level via custom metadata in Backlot and player embedded parameters. The TV rating watermark appears when the video starts playing and will appear again when the video resumes after ad playback.

  • Closed Captions — as previously reported, Ooyala players are now FCC 708-compliant, which permits viewers to modify the look and feel of closed captions. Ooyala has enabled this capability in its Flash player, as well as the iOS HTML5 player and iOS and Android SDKs.

  • Ad Markers (Cue Points) — the Ooyala Flash Player now supports visual markers (cue points) to depict ad or segment breaks to help users identify ads in the player controller bar. The player intelligently hides cue points where the ad has already finished playing and will gracefully handle playback of ads when a user seeks forwards/backwards. This functionality is currently enabled for Freewheel Ad Modules, and will be enabled for other ad providers in the future.

  • Hiding/showing Player Controls — Ooyala Flash player now allows users to enable/disable the controller bar during ad play out, preventing overlap of ad elements such as the Skip and Learn More buttons with the player controls. The Google IMA Flash controls also enable the player controls to be hidden.

Updates to standard Ooyala players such as these enable providers to leverage the core player and its frequent updates rather than create bespoke solutions which require maintenance. In turn, providers can now rely on Ooyala to address broadcast compliance rules and better advertising support in standard Audience and Revenue Builder solutions. If you have a provider interested in these capabilities, encourage them to try out the core Ooyala players today.

For more on these releases, refer to the release notes here. Have questions? Feel free to contact Shilpa Murthy.

Maker studios tops comScore rankings, fuels growth in Hispanic market

September 24, 2014 11:51 am


The results are in, and Maker Studios is the reigning champion. In the latest edition of Comscore’s monthly online video report, Maker Studios has snagged the number one spot away from VEVO in the network rankings.

With more than 45 million unique US viewers in August, Maker Studios took the throne from VEVO by a margin of 3.1 million viewers.

No doubt this win had something to do with the rise in availability of video from Disney, which bought Maker back in March. As more of those Disney heavy-hitters are incorporated into the Maker Studios catalog, I bet we will keep seeing these numbers grow.

In fact, earlier this week Maker Studios signed a new deal with Latino YouTube network MiTu for original and branded content for Hispanic audiences. With this deal, Maker with work with YouTube talent across the MiTu network to create English and Spanish-language programs.

According to a 2014 Nielsen report, Hispanic consumers spend more time consuming digital video than the average, and are considered to be “digital trailblazer”. Given this, Maker Studio’s new focus on the Latino community is well-timed.

MiTu has 55 million subscribers and more than 470 monthly views, and is best known for the shows CifraClub, craftinggeek and a recent award winner EnchufeTV.

Online TV, video revenues to exceed $42 billion by 2020

September 24, 2014 6:19 am

Global online video revenues to exceed $42 billion by 2020

Global online TV and video revenues are forecast to exceed $42.3 billion in 2020, an increase of more than 123% over expected 2014 revenues of $19 billion, and a whopping 968% increase from 2010’s $3.96 billion.

The kicker? Those figures are only for online and TV revenues delivered over fixed broadband networks for 51 countries… more on that later.

This report, from Digital TV Research, forecasts the United States to remain atop the heap in terms of global market share, but says its lead will erode substantially

In the U.S., 2020 revenues are forecast at $15.5 billion, up 565% since 2010 revenues of $2.3 million.

Its share, however, will decline to 37% from the 59% it saw in 2010.

China’s revenues are forecast to explode over the rest of the decade, rising more than 8,097% to exceed $3 billion in 2020 from just $37 million in 2010, moving it into second place globally behind Japan.

Online TV and video advertising is forecast to exceed $18.1 billion in 2020, up from $8.3 billion expected in 2014 and $2.4 billion in 2010, a 118% increase in the next six years.

SVOD revenues are forecast to increase to $168 billion in 2020, DTVR said, up 119% from $7.65 billion in 2014 and more than 1,482% from 2010.

The U.S, share of SVOD in 2010 was 75% on revenues of $793 million in 2010. Its share in 2020 will tumble to just 36% of the world market, despite an increase of 667% to $6.1 billion.

DTVR said PPV revenues would expand rapidly, reaching more than $2.8 billion in 2020 from $197 million in 2010, and forecast TVOD revenues of $4.6 billion, up from $332 million in 2010.

But, as I mentioned earlier, key to all of this is the caveat that these revenues represent just those delivered from fixed broadband networks.

A UN Broadband Commission report this week said broadband was the “fastest growing technology in human history,” and said broadband would be available to more than 50% of the world’s population by 2017.

But, it said, some 80% of users will access broadband from a mobile device, either a tablet, smartphone or ultratablet.

Ooyala’s Global Video Index, meanwhile, said mobile video views made up more than 25% of all video views in Q2 2014, and forecast that number to increase to more than 50% by 2016.

While the fixed broadband network is forecast to grow rapidly through the end of the decade, the mobile market, ultimately, is likely to be an even bigger force in driving online TV and video growth in the same time period and beyond.

Follow me on Twitter @JimONeillMedia

Turner launches TV Everywhere initiative in Latin America

September 23, 2014 11:20 am


Turner Broadcasting Systems, which has been planning a TV Everywhere initiative in Latin America since 2011, this week launched its TNT, Cartoon Network and Space channels in a handful of countries in the region, keeping to an updated schedule it set in June.

The company said it would launch initially with on-demand content. Live streaming, Turner said, would be added based on regulatory approval in each country.

Content will be available to authenticated subscribers of select pay-TV operators in Argentina, Brazil, Mexico, Peru, Colombia, Venezuela, Ecuador and Chile.

Users will be able to access content on computers and on Android and iOS tablets and smartphones, the company said. More devices could be added after the services become operational.

Turner said it plans to eventually deploy al of its channels to the entire region.

“In Latin America we know that Turner’s TV Everywhere experience will transform the consumption habits of our audience,” said Whit Richardson, executive VP of distribution sales and marketing of TBS Latin America, adding that the TVE product is robust and able to “provide our users with a superior entertainment experience.”

Turner said it planned to measure what content is viewed most and the time spent on each piece of content, the number of daily visits for each user, the most commonly used devices and interaction with social networks while watching programming on demand, among other measurements.

Content owners and aggregators see Latin America as fertile ground for online video and OTT growth.

Google Play Movies has expanded its offering in Latin America, and Netflix has experienced huge growth in the region since launching in 2011.

A recent report said that 95% of Latin American households will be digital by 2020, up from just 50% today, and the UN Broadband Commission this week released a report saying that by the end of this year, three-quarters of the expected 6.9 billion mobile phone subscriptions worldwide would be in developing nations.

Follow me on Twitter @JimONeillMedia


September 23, 2014 7:01 am

Half the world will have broadband by 2017, says the United Nations

Mobile broadband over smartphones and tablets is now the fastest growing technology in human history, a new report said, and it’s driving the growth of broadband worldwide.

And that technology, said a new report from the U.N. Broadband Commission, will help deliver broadband to more than 50% of the world’s population by 2017.

Currently, about 40% of the world’s people are already online, the report said. About 2.9 billion people will be using the Internet by the end of the year, up 26% from 2.3 billion in 2013. Of those 2.9 billion users, nearly 80% — 2.3 billion people — will access mobile broadband; that’s expected to soar to a whopping 7.6 billion within the next five years. Mobile broadband already outnumber conventional fixed broadband subscriptions 3-to-1.

And, said the Commission, almost 83% of mobile broadband users currently are using enabled social media applications, about 1.9 billion people.

South Korea, not surprisingly, retains the title of “most connected,” with household broadband penetration exceeding 98%, up from 97% last year.

Leads the world in fixed broadband penetration (44%). Four economies, Monaco, Switzerland, Denmark, and the Netherlands, have fixed broadband penetration exceeding 40%, up from one – Switzerland – a year ago.

The United Kingdom (12th), Japan (15th) and Canada (16th) all rank ahead of the U.S. (19th) in terms of number of people online per capita, with Germany (20th) and Australia (21st) following.

The U.S. now is 24th in terms of fixed broadband subscriptions per capita, just behind Japan but ahead of Macao (China) and Estonia.

In the MENA region, Bahrain (11th), UAE (13th) and Qatar (17th) rank in the Top 20 worldwide, with Qatar having the second highest percentage of household broadband (96%) of any developing country after Korea. It also ranks third out of developing countries for percentage of individuals using the Internet.

There are just 77 countries where over 50% of the population is online, an increase from 70 a year ago.

The lowest levels of Internet access are mostly found in sub-Saharan Africa, with Internet available to less than 2% of the population in Ethiopia, Niger, Sierra Leone, Guinea, Somalia, Burundi, Eritrea and South Sudan.

“Broadband uptake is accelerating, but it is unacceptable that 90% of people in the world’s 48 Least Developed Countries remain totally unconnected,” said ITU Secretary-General Dr. Hamadoun I. Toure. “With broadband Internet now universally recognized as a vital tool for social and economic development, we need to make connectively a key development priority, particularly in the world’s poorest nations. Connectivity is not a luxury for the rich – rather, it is the most powerful tool mankind has ever had at its disposal to bridge development gaps in areas like health, education, environmental management and gender empowerment.”

Follow me on Twitter @JimONeillMedia

Online/digital to drive local media growth as traditional ads go flat

September 23, 2014 6:30 am

A new study said online/digital revenues will vastly outpace traditional ad revenues through 2019

The Online/digital segment of local media revenues in the U.S. is forecast to grow more than 13% next year, eight times faster than local media revenues overall, a new study says. And, said BIA/Kelsey in its just-released U.S. Local Media Forecast 2015, growth in online/digital advertising revenues will remain strong, with a 12.2% CAGR through 2019. Traditional local ad revenues are forecast to decline at a -0.5% CAGR during the same period.

The report said online/digital would account for more than 25% of total local media revenues in 2015,reaching $35 billion, up from $31 billion in 2014.

Overall local media revenues are forecast to reach $139.3 billion in 2015, up from $137 billion this year, a growth rate of just 1.6%.

BIA/Kelsey said it expects Mobile local ad revenues will grow from $4.3 billion in 2014 to $6.6 billion in 2015

Leading the online/digital growth, not surprisingly, will be mobile local ad revenues. The fast-growing category is expected to reach $6.6 billion in 2015, up more than 53% from 2014’s expected $4.3 billion.

Also seeing strong growth? Local social media revenues, which could surpass $3.6 billion, up 44% from $2.5 billion in 2014.

BIA/Kelsey forecast local online video revenues to increase to $3 billion in 2015, up 30% from $2.3 billion in 2014.

The report also forecast local search revenues to increase 1.4% to $7.2 billion, up from $7.1 billion; and said local display revenues will grow 14% to $4.9 billion from $4.3 billion in 2014.

“We expect the pace of growth in the overall local advertising marketplace to moderate through 2019, resulting in a three percent compound annual growth rate,” said Mark Fratrik, chief economist, BIA/Kelsey.

BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers.

Follow me on Twitter @JimONeillMedia

AT&T targets cord nevers with Amazon Prime, HBO, basic TV & broadband for $40

September 22, 2014 2:15 pm


AT&T is making a play for cord nevers – those Millennials who are used to getting their video entertainment online sans a cable subscription – with a package of basic U-verse TV, broadband, HBO and Amazon Prime, all for $40.

The package includes local TV stations only, a non-DVR receiver, up to 45 Mbps Internet service, HBO on Demand, HBO Go and Amazon Prime.

The limited offer isn’t available everywhere and the price is good for only one year, after which the price pops up to better than $70, not including the $99 annual tab for Amazon Prime. It also has an early-termination fee of up to $180 and $99 installation.

DSL Reports points out that the latest deal is an iteration of other low-cost packages aimed at attracting non-subscribers, but notes that it’s the first time U-verse has included the Amazon Prime Instant Video piece.

AT&T isn’t alone in offering an attractively priced entry-level video package; Comcast, Time Warner Cable, Verizon and other operators are struggling to find the right formula to attract Millennials and to keep their services, especially broadband, in homes they already have as customers.

But, almost all of those packages have an expiration date, a point at which the deals become far less alluring.

Does Dish have a better idea? Maybe

Dish Network is taking a different tack.

An executive I spoke with at IBC earlier this month said that the satellite operator’s rumored $30 basic service is getting ready to launch and asserted that the deal isn’t being positioned as an introduction to a more expensive package; the $30 price for the package will stay at $30.

That doesn’t mean that Dish won’t look to increase revenues by up-selling to more expensive deals, but that isn’t the focus, he said.

Instead of introductory pricing that evaporates – and creates churn – Dish will look to sell additional packages of content in small bites that generate additional revenue.

Dish, in offering a low-priced option that it intends to “keep cheap,” is taking a stab at breaking the relentless cycle of subscriber defections to the “next best deal” available from the competition.

Subscriber acquisitions costs (SAC) – the upfront costs of getting new subscribers – has been a huge thorn in the sides of operators, who constantly fight to reduce churn.

Dish may have found a way to reduce that churn. The question, of course, is whether they can sell a low-cost package that makes sense financially.

Follow me on Twitter @JimONeillMedia

2020 Vision: Netflix aims for over 100 million international subs

September 22, 2014 8:07 am


Some dandy insight from the folks at Digital TV Research who took Netflix CEO Reed Hastings’s statement at the CTAM Eurosummit in Copenhagen last week that the streamer expects to be in about one-third of the homes it’s available to internationally seven years after launching.

That would mean Netflix expects to have almost 104 million international subscribers by the end of 2020, and that just counts the countries in which Netflix already has deployed.

Currently, Netflix has about 13.8 million international subscribers, about one quarter of the company’s subscribers.

But, International streaming growth is more than twice the U.S. figure; it was up 46% in the past year compared to 22% growth in the U.S.

A recent poll put Netflix in 33% of Canadian broadband homes, about 3 million users. In the Nordics, Netflix already is in an estimated 25% of broadband homes, according to some pundits; its penetration in the United Kingdom, where it launched two years ago, exceeds 10%, according to published reports, about 4.5 million subscribers.

In the U.S., Netflix has more than 36 million subscribers, which aren’t included in the DTVR projection.

The researcher said the cou8ntries Netflix already is in have a total of some 308.5 million TV households.

So, aside from the big numbers, what’s the big deal?


With a total audience exceeding 140 million-plus – just within the nations it’s already launched in — Netflix could in the enviable position of being able to reach a bigger audience than any other distributor on the planet by 2020.

That could, for example, mean a change in the way studios release new movies, and, it could position the company as a major player in live event delivery, too.

Ah, the joys of global domination… or, at least, planning global domination. As any Risk player knows, just because you have a plan doesn’t mean you can execute it.

Stay tuned.

Follow me on Twitter @JimONeillMedia

Telefonica set to push American Movil in Brazil after GVT deal

September 19, 2014 4:49 am

Telefonica acquires Brazil's GVT

Telefonica beat Telecom Italia to the punch today, announcing it has agreed to a deal to acquire Global Village Telecom (GVT), Vivendi’s Brazilian broadband operation. The move positions Madrid-based Telefonica to vie for the dominant position in the booming Brazilian market, where it will face off with America Movil and Oi SA, among other smaller players.

America Movil has about 32% of the broadband market share in Brazil, Telefonica will have 30% and Oi SA 27% when the deal closes sometime in the first half of 2015. Telefonica plans to merge the business into its existing Vivo mobile and broadband services.

Although the he multifaceted deal – which took nearly a month to craft – is valued at $9 billion, Vivendi will receive only $6 billion in cash, but also gets a 7.4% stake in Telefonica’s Brazilian operations worth about $2.8 billion an 5.7% of Telecom Italia, which is valued at close to $1.3 billion, Vivendi said.

“The new Telefonica Brasil resulting from the integration will enhance its leadership as the country’s integrated telecommunications operator, leader in both the mobile and broadband segments, with national coverage and an increased exposure in the high-value segment,” Telefonica said.

Brazil has been a hot market, especially in the OTT realm where it has an estimated 1.7 million viewers, a 51% increase in the past year.

The country has seen a massive influx of broadband users in recent years – the broadband total grew 55% in 2013 alone; about 10% of Brazilians have a fixed broadband connection. But, nearly 40% of its urban households are hooked into high-speed Internet.

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Connected TVs, devices change how we watch TV, who plays in the space

September 18, 2014 9:13 am

More than 1 billion connected Tvs by 2020, report says

How will consumers get their video content in coming years? Increasingly, through connected TVs and connected devices.

Earlier this week, a new report from Digital TV Research forecasts the number of TV sets connected to the Internet would flirt with 1 billion by 2020, nearly three times the number that are expected to be connected by the end of this year.

DTVR said some 30% of all TVs globally – 965 million – will be connected to the Internet in 2020, compared to just 12%, 339 million, in 2014.

South Korea (53%) will have the highest proportion of Internet-connected TVs by 2020, followed by the United Kingdom at 51%, Japan at 49%, and the United Stated at 47%.

As in many other categories of the digital TV industry, the biggest growth is expected in APAC, with China holding sway; it’s expected to add 160 million TVs to the connected market, with the U.S. adding another 92 million and India another 75 million.

The researcher forecast the number of connected games consoles at 202 million by 2020, twice the 2013 total. Of the 111 million connected game consoles added between 2013 and 2020, the U.S. will provide 18.5 million and China 17 million.

But, said DTVR, smart TVs are beginning to play a bigger role in the ecosystem.

Smart TV sets overtook the number of games consoles connected to the web in 2013, and Smart TV sets are forecast to account for 346 million (36%) of the total connected sets in 2020. Some 56 million are forecast for the U.S., with 74 million in China.

Chromecast and similar products (such as Sky’s Now TV) are likely to have a considerable impact.

The global total of TV sets connected to the Internet through streaming STBs are forecast to hit 183 million in 2020 (31 million in the U.S. and 37 million in China), up from an expected 36 million by the end of 2014.

A recent study from researcher Strategy Analytics is even more bullish, with its estimates saying connected TVs and connected devices already exceed one billion units worldwide, and forecasting an increase to more than two billion by 2018 with a CE spend surpassing $1 trillion by 2017.

SA suggests it’s the near ubiquity of IP connectivity as the catalyst for consumer uptake of connected CE.

That availability of Internet, combined with broad connected CE markets and looser content licensing rights could prove to be the key to the market for non-traditional players in the TV market like Apple, Google and Amazon. All have big cash reserves, and all are positioned to potentially gather significant shares of the TV market.

Globally, online TV and video revenues over fixed networks are expected to exceed $42 billion by 2020, an increase of 122% from projected 2014 revenues of $19 billion. Revenues from OTT and online video are expected to exceed $15.5 billion in the U.S. alone.

By contrast, pay-TV revenues globally are expected to grow at a considerably slower pace, reaching $209 billion in 2020; that’s up from $193 billion in 2013, an increase of just 8%.

Follow me on Twitter @JimONeillMedia


September 18, 2014 6:15 am


It’s been a busy week for Netflix, which had a rocky start in France on Monday, and a smooth deployment in Germany on Tuesday.

The California-based company continued its European rollout this week with launches in Austria and Switzerland; Belgium and Luxembourg are next up.

As in France and Germany, Austrians can get the SVOD service for 7.99 Euros a month. Swiss subscribers will pay 9.85 Euros per month.

Subscribers can access content through connected TVs, computers, tablets, smartphones, gaming consoles and connected Blu-ray players.

Netflix has been adding country-specific content for the bulk of its international deployments, including the Nordics, United Kingdom and Ireland, France and Germany, but neither Austria nor Switzerland is slatted to launch with any local content. But, that’s likely to change as the service adds subscribers. Netflix CEO Reed Hastings has said local content is crucial to success in the company’s international play.

The Austrian service is available at; In Switzerland it can be accessed at

While Netflix has not yet announced new countries it plans to expand into, the likely target is Australia, where the service already is heavily used by consumers skirting geo-blocking through VPNs. It’s estimated that as many as 200,000 Australians already pay for the U.S. version of Netflix, making it one of the largest streaming services in the country.

Netflix also may have tipped its intentions to deploy in Oz when it acquired the SVOD streaming rights in Australia to the upcoming Warner Bros.’s series “Gotham.” Nine Entertainment holds first-run rights to the series, which is expected to air in Australia later this year. Netflix would likely put the entire series up a year after its completed linear run.

Rumors also have circulated that Netflix will be offered in Spain in 2015.

Of course, the OTT-hungry markets in Central and Eastern Europe also continue to develop, and some pundits say a more natural path might be into English-speaking Africa.

The certainty? Netflix will continue to rapidly expand its global web.

Follow me on Twitter @JimONeillMedia

Netflix Internet traffic in Canada triples in just 3 years

September 18, 2014 5:37 am


Canadians are as tied to Netflix as their cousins to the south, with nearly 40% of downstream traffic in the peak evening hours on select networks attributed to the streaming service. That’s roughly triple the traffic the service generated in Canada just three years ago.

And, said Sandvine, in its latest Global Internet Phenomena Program, no other OTT service comes close. The next highest SVOD service generates just 1% of traffic. But, said the company, that may be tied more to a lack of competition from strong services like Hulu and Amazon Prime Instant Video than from a lack of interest from consumers, which should make Canada an attractive target for other services.

As for mobile traffic, more than 20% of all downstream traffic is YouTube video, making it the largest single traffic generator in Canada.

Sandvine said a variety of social networks combine to generate about a quarter of all mobile traffic, with the three largest consumers of data being Facebook, Instagram, and Twitter.

The top streaming content? Hockey. O, Canada!

Follow me on Twitter @JimONeillMedia


September 15, 2014 3:09 am

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Ooyala releases Q2 2014 Global Video Index

AMSTERDAM – At last week’s Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

They are not alone. Ooyala today released its Q2 2014 Global Video Index Report that shows mobile consumption exceeding 25% of all online viewing in the second quarter, and the trend is accelerating, accounting for 27% of online viewing in June. Over the past two years, mobile views increased more than 400%.

That growth isn’t expected to slow.

Cisco recently forecast that video traffic could make up 69% of all mobile video traffic by 2018; Ooyala predicts mobile to make up 50% of all online viewing by 2016.

It’s not just short-form content that’s popular with mobile users, long form, premium and live mobile video views all increased.

While mobile devices see plenty of snacking — viewers spent 45% of their time watching videos of six minutes or less in length – tablet viewers spent 23% of their time watching video of 30-60 minutes in length, more than on any other device.

At IBC this week, mobile has been center stage for a number of vendors, broadcasters and operators.

Increasingly, user interface and branding on mobile devices is being seen as a key part of the solution, a nod to the increasing amount of time being spent on devices other than traditional TV, and to the growing role operators expect those device to play.

Equally as topical at the conference has been the role that search, discovery and recommendation will play, not only across devices, but across premium and OTT service as well. More vendors are offering electronic programing guides that include not only pay-TV listings, but listings and recommendations from SVOD, TVOD and AVOD, along with other OTT services.

Ooyala’s Quarterly Index also found viewers use connected TVs for a big piece of their entertainment, saying viewers of connected TVs spent 81% of their time watching videos longer than 10 minutes.

Ooyala also said viewers spent 65% of their time watching videos 30 minutes or longer on connected TVs, and 54% of that time watching content longer than 60 minutes.

Follow me on Twitter @JimONeillMedia

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September 12, 2014 11:31 pm


A fascinating piece in Techcrunch this week, titled Big Data Analytics vs The Gut Check raises the most important question in today’s data-heavy world: can we really turn a stunning amount of statistics into something useful?

For a successful digital video provider, the sheer quantity of data can be literally dizzying. For every ‘play’ selected by a viewer, there’s the basic information, like when it was loaded, when an ad ran, when the video itself started and what quality it was running at. But then there’s the moment-to-moment tracking, which helps us see which elements of a particular asset were captivating, and which got scanned right past. One play can deliver dozens of data points; multiply that by a few hundred (or a few thousand, or a few million) plays, and pretty soon it can get hard to see the forest for the trees.

This is why, when it comes to Big Data, the genius is not really in getting answers to questions – it’s in formulating the questions in the first place. In the Techcrunch piece, they identify a situation where a real, live person saw a pattern among some bank customers which led her to ask: are these really individuals, or are they small businesses who aren’t getting the best possible service because they’re using the wrong products?

When we’re looking at video, there are often way more variables than we can work out by just looking at reports. Sure, we can see which videos are playing most frequently, and which elements within them go viral. But to build a differentiated business, with a sustainable business model, there is no substitute for the human brain and the creativity it hauls along with it. “OK,” we say, “this video seems light on viewers, but we feel like we get a lot of positive anecdotal feedback – how do those things reconcile?”

With so many potential perspectives, the winners are going to be those who take a pile of data and ask the right questions. If an anecdotally-popular show doesn’t seem to have the view, let’s ask: is it more of a niche, where we can identify that, say, iPhone viewers in the UK really love it? If so, it’s way more valuable than we thought: although it won’t have the raw volume of views, its demographic is well-defined and can command a higher CPM from advertisers.

For Big Data and human intuition to come together, we’re going to need the tools that allow us to combine all the perspectives and build tangible answers to complex, multi-dimensional questions. It’s the meeting of left brain, right brain, and silicon brain, and it’s the future.

Verizon set to offer virtual pay-TV play by mid-2015

September 12, 2014 1:14 am

Verizon will soon offer a virtual pay-TV play

Verizon’s acquisition of Intel’s OnCue Internet TV unit looks like it’s a bet that’ll pay off after all. CEO Lowell McAdam yesterday told an audience at the Goldman Sach’s Communicopia Conference that the telecom plans to introduce a virtual pay-TV play by the middle of next year.

“Over-the-top video is right around the corner,” McAdam said. “We’ve got the assets in place, and I don’t feel we need an awful lot more.”

McAdam said there would be an on-demand component to the new service, a la Netflix and Amazon, but said Verizon also would multicast live channels from broadcasters as well as major sporting events.

In addition to having most of the technology nearly ready to roll, McAdams also said the carrier had been successfully negotiating with studios to license content, something that has been seen as a stumbling block in the past. Discussions with content owners, he said, have “moved from almost a stiff arm to much more of an embrace,” adding that “over the last six months to a year, that dialogue is changing dramatically.”

And, he said, the service likely would offer smaller, consumer-managed packages of channels, a bow to a la carte programming that also has been much discussed.

“No one wants to have 300 channels on your wireless device,” he said. “I think everyone understands that it will go to a la carte. The question is what does that transition look like.”

The market is changing rapidly, he said, and it’s crucial that operators respond now.

“I don’t think there is anyone that would stand up here and say the only way (TV) is going to be offered five years from now is linear and it’s going to be tied to your TV set,” McAdam said. “Because, frankly, they will miss the market and they will be the ones left behind.”

Follow me on Twitter @JimONeillMedia


September 11, 2014 12:53 am


AMSTERDAM — The job of running a broadcast network today, David Abraham, CEO of U.K. broadcaster Ch. 4 told an audience at IBC2014, hinges on innovation.

And the pubic broadcaster is backing up those words with a big move in 2015: Merging its live linear and on-demand programming into a single entity: All 4.

“For decade, broadcasters have applied technology gradually…” he said. “Today, technology innovation is continual and pervasive. It has to be as central a concern as the creation of great content.

Technology, he said, is no longer just invisible plumbing. And, he said, broadcasters that don’t take advantage of it are missing a big opportunity, especially if they put linear and online into different silos.

“Broadcasters are at a disadvantage if they separate their online brands from their channel brand,” he said. “We think its about blending the two and using the strengths of both, putting the entire channel and digital estate into one universe at the same time.”

The result, he said, are that linear brands are seamlessly reinforced.

“We believe All 4 will deliver the most advanced broadcaster response” to the changing viewer landscape.

“All in one place, designed from the ground up.”

Abraham said multiplatform delivery has become “integral to our creative process.”

He also pointed out that the connected environment gives broadcasters new ways to connect with audiences, something Ch. 4 has taken advantage of.

The broadcaster has offered users the opportunity to register for its online product and get access to additional content, and to receive personalized recommendations, among other perks.

It’s paid off to the tune of more than 11 million registered users, a number increasing by 10,000 new users daily.

“It has created a new viewer relationship platform,” he said, one that has been well received by advertisers who can use data from users to create targeted ad packages.

The dynamic elasticity of the cloud, he said, is allowing Ch. 4 to scale, while at the same time keeping costs under control.

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DLNA launches certification program for devices supporting subscription TV

September 10, 2014 11:22 pm


AMSTERDAM — The Digital Living Network Alliance (DLNA) at IBC2014 today launched its VidiPath certification program for retail products supporting subscription TV.

The VidiPath Certification program draws on expertise from more than a decade of interoperability testing that the organization has performed on more than 25,000 device models, enabling more than 3 billion devices to share personal content on many types of devices in the home.

The guidelines were developed through a close collaboration between service providers and consumer electronics (CE) product manufacturers, and more than 15 companies have already begun pre-testing their products to prepare for certification.

We are extremely pleased to be launching the VidiPath Certification Program, and applaud service provider and CE members for developing the consumer-friendly VidiPath brand name that will simplify product shopping and selection as Certified devices become available later this year,” said Scott Lofgren, chairman and president of DLNA. “Consumers will know that VidiPath Certified products can stream and play subscription TV content on multiple, interoperable home devices, and their providers will use the VidiPath brand name to identify services that can be enjoyed on these Certified devices.”

One of the key issues here is that the new program helps establish a standard for delivering TV services to an array of devices, something the FCC has focused on.

“With their choice of a consumer brand for devices that successfully complete the certification process, North American cable operators have signaled their intent to quickly adopt VidiPath,” said Brett Sappington, director of research for Parks Associates. “They have also shown their interest in working with consumer electronics manufacturers to create a vibrant ecosystem of interoperable products for subscription TV viewing in the home.”

As part of the program, subscribers will be encouraged to look for the new brand name, VidiPath, when shopping for retail devices that deliver service providers’ full viewing experience on many different screens in home.

DLNA is demonstrating products supporting its VidiPath Guidelines and will be sharing more details about its certification and branding programs during IBC in Booth #L22, Content Everywhere Hall at the Amsterdam RAI Exhibition & Convention Centre.

Follow me on Twitter @JimONeillMedia

Vienna State Opera, FIFA win IBC awards for innovation & engagement

September 9, 2014 7:34 am

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The IBC has recognized the Vienna State Opera for its streaming efforts

With more than 150 years of tradition, “new,” innovative” and “modern” aren’t terms usually associated with an organization like the Vienna State Opera.

But that’s exactly what the legendary opera house – and Ooyala customer — is being feted for by the IBC, which is honoring it with a Special Award this week at the annual broadcaster’s convention in Amsterdam.

The Vienna State Opera – or, Wiener Staatsoper — has embraced multi-platform delivery, with as many as 45 broadcasts of operas and ballets a year.

In addition to HD origination, offered a 4k Ultra-HD broadcast of Verdi’s ‘Nabucco’ in May, the first such broadcast to Samsung smart TVs worldwide.

Wiener Staatsoper streams two HD views for each performance, a live cut and a static view of the stage.

The opera also offers additional content including a synchronized score and subtitles, which is designed to help viewers be more engaged with the performance.

Extra video and multimedia content, tailored to specialist audiences, include a discussion of the opera, live rehearsals and backstage views, and more.

“To be rewarded with one of the most renowned awards in this highly innovative industry is a wonderful acknowledgement,” said Dominique Meyer, director of the Vienna State Opera. “It shows how vivid we are, looking from a glorious past into a promising future.”

FIFA also is being honored by the IBC with a Judges Award for its 2014 FIFA World Cup in Brazil.

“The global football audience is always hungry for more – for more cameras, for more detail, for more replays and for more analysis,” said Niclas Ericson, FIFA’s director of television. “In Brazil this year we worked together with our partners to provide more engaging multi-platform content and to develop the language to cover football in high resolution formats. It was an exhilarating team effort, and I am proud to recognize all those who contributed.”

Michael Lumley, Chair of the IBC Awards judging panel, said “At first glance there is little in common between the football World Cup and opera. Yet each engender huge passion in their fans, and those fan bases are far larger than can attend a live event. Both FIFA and the Vienna State Opera have built strong, innovative, creative in-house teams to take control of their content, and have worked with leaders in the industry to be on the leading edge of emerging technologies.

The awards will be presented during the IBC Awards Ceremony, at 6:30 p.m., Sunday.

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Report: APAC to add 231 million OTT HH by 2020; SVOD expected to double

September 9, 2014 5:31 am

SVOD subscribers to double by 2020

More than 706 million households – nearly half the world’s TV HH — will be watching online video globally by 2020, a new report says, up from 374 million forecast for 2014. In 2010, just 197 million households watched online video.

The biggest gains, about 61%, will come in APAC, according to Digital TV Research. The region is expected to add some 231 million over-the-top video households by 2020.

China is expected to add 140 million viewers, giving it an OTT audience of 206 million HH, and is expected to surpass U.S. viewers by the end of this year, making it the largest OTT market in the world.

The report said South Korea will have the highest OTT penetration by 2020, with more than 79% of HH receiving OTT.

Subscription video on demand (SVOD) is expected to more than double to 199 million subscribers, from 83 million in 2014.

While the U.S. is expected to remain the biggest SVOD market at 62 million subscribers, North America’s SVOD share will fall from its 57% slice in 2014 to 34% in 2020 as the rest of the world accelerates its adoption of the business model.

About 6% of the world’s HH currently get an SVOD service like Netflix or Amazon Prime Instant Video. That number is expected to more than double to 13.4% by 2020.

The U.S. at 50% is expected to have the highest SVOD penetration, followed closely by Sweden at 49%. Ten countries will have SVOD penetration in excess of a third of TV households by 2020.

Follow me on Twitter @JimONeillMedia

Presto goes Chromecast; CBS Local Sports gets a Mosaic makeover

September 8, 2014 11:52 pm


With six million U.S. homes adding streaming media players in Q2, there’s little doubt as to the increasing popularity of the latest plug-and-play devices for serving up premium web-delivered content in the comfort of the living room. To make it easier for content owners to satiate this growing consumer appetite, Ooyala is helping its partners deliver full entertainment services like Australia’s Presto over Google’s Chromecast devices.

To extend the Presto experience to TVs, Ooyala worked with Presto to enable a complete host of streaming requirements via Chromecast; including content protection, discovery and a cross-device resume feature that enables continuous playback after switching devices, as well as Ooyala’s rich analytics for measuring content and consumption trends.

As steaming device adoption continues to grow, taking advantage of distibution via Chromecast and other devices is one of the fastest ways media companies can deliver personalized experiences to the largest screen in the house.

When it comes to streaming video innovation on the desktop, CBS Local Sports is the latest Ooyala customer to roll out something completely different: GRIDCAST. GRIDCAST allows sports fans to stream up to five different CBS Radio stations at once, toggling between live and on-demand video and audio streams in a single video player.

Powered by Ooyala’s Mosaic player technology, GRIDCAST features interviews, radio host talk and behind-the-scenes footage from stations across Chicago, Atlanta, Houston and Washington, D.C.

Ideally suited for sports and news broadcasting, Ooyala’s Mosaic player makes it possible for any broadcster to cost-effectively roll out new video experiences that put the viewer in the driver’s seat with the ability to switch between multiple selections for on-demand programming or live events, and even select camera angles.

Keep an eye out for more news from Ooyala this week as we head into IBC 2014, where we’ll have our full suite of streaming and analytics technology on display.

Pay-TV operator revenues predicted flat to 2020, multiscreen services the path to growth

September 8, 2014 1:16 pm


According to a new report from TDG, The Future of TV Monetization, total TV and video revenue over the next five years will be running primarily flat.

“Overall TV and video spending has seen minor growth since 2004, rising from $195 billion (2013 dollars) to $213 billion in 2013. This constitutes an increase of only 9% during a 10-year period, equivalent to a compound annual growth rate (CAGR) of only +1%.”

Last year, TDG and iStreamPlanet teamed up on research that explored the value of multiscreen services to consumers. That report, Multiscreen Live Linear TV Everywhere: High Consumer Value, High Revenue Potential for MVPDs and Cable Networks, uncovered the high value that consumers place on multiscreen video services, or true TV Everywhere.

For example, 75% of respondents say they are very likely to use a multiscreen live linear service if it were offered by their provider.

But most importantly, half of pay TV subscribers said they are willing to pay $10/month for multiscreen, live linear access.

Running some quick math on this, if the largest MVPD with 22 million subscribers were to convert just the 18% of subscribers who say they would definitely sign up for $5 per month that would amount to over $240 million in additional revenue.

This was research we conducted over a year ago, we can assume that as mobile video viewing continues to grow that the demand for multiscreen services will grow as well, and these numbers will get bigger. Pay TV operators who are not planning to make big moves to capture this additional revenue will not only continue on the pace of flat growth, according to our research they will lose subscribers.

75% of survey respondents said they would likely switch providers based on the availability of multiscreen services.

True TV Everywhere, multiscreen services are the path to increasing Pay TV operator revenue, and holding onto subscribers.

Jennifer Baisch is vice president of marketing for iStreamPlanet.

Online video consumption up, TV viewing down among Boomers, too

September 8, 2014 10:37 am

Boomers are watching more digital video, too

Think it’s only Millennials and Gen Xers who are watching online video? Think again.

Older viewers (50-64 years old) time spent watching digital video daily increased 72% in the second quarter to 19 minutes, from 11 minutes in 2013, Nielsen today reported.

The increase in digital time combines with a six-minute-per-day decline in the amount of traditional TV Baby Boomers watched. While the reduction is seemingly a drop in the bucket in terms of their overall viewing time – some six hours and 12 minutes – is significant that the OTT time is going up.

“Today we are challenged with an important transition in how media is consumed,” Dounia Turrill, senior vice president for insights at Nielsen, wrote in the report. “Yet, it’s not just a young versus ‘older’ story.”


Millennials, in fact, continue to whittle away at the amount of traditional TV they watch; it was down 2% among 18-34 year olds at the same time digital viewing jumped 53%. Digital viewing among 35-49 year olds increased even more, growing by 80% over the 12-month period.

Nielsen also said overall viewing time of traditional TV in the U.S. continued to drop. Adults averaged 4 hours and 36 minutes of viewing daily, down 12 minutes from the second quarter a year ago.

In the same time span, viewing video on smartphones increased nearly 33% to 85 minutes from 64 minutes in 2013. Over the past two years, mobile viewing on phones has increased more than 77%.

“Never before have we seen this level of fragmentation and yet, the sum of media consumed is growing,” said Turrill. “In fact, year-over-year among the younger 18-34 demo, media consumption has grown 4% overall, 2% among Hispanics, 8% among Blacks, and 10% among young Asians.

The most rapid growth in digital consumption, Nielsen said, was among viewers older than 35.

There were some other factoids that should cause upset tummies in the pay-TV world.

Nielsen said the number of TV homes wired for pay TV dropped to 100.9 million from 102.7 million in the same quarter in 2013, further evidence of change afoot in the space. Household formation is accelerating, but penetration by pay-TV providers has dropped. Cable operators in the period saw subscribers drop to 54.1 million from 56.6 million a year ago, a drop of more than 4%. Satellite homes dipped to 34.3 million from 35.2 million a year ago, the hero in the crowd, the telco sector, saw wired homes increase to 12.4 million homes in the quarter from 10.9 a year ago.

“The overarching data suggests that the growth of media consumption is and will continue to be in digital for all consumers,” Turrill said. “We can surmise that having tasted the freedom of choice, the American consumer will not go back to old ways.”

What’s it all mean?

We’re at the tipping point, with digital media delivery increasingly gaining converts among all age groups… and, in a similar fashion, service providers, broadcasters and content owners also are looking to leverage that momentum.

Stay tuned, the best part is just beginning.

Follow me on Twitter @JimONeillMedia