Posts tagged ‘platforms’

Sea change in television as viewers flock to digital

November 13, 2014 8:15 am


Cable and broadcast networks are feeling the effects of their viewers’ growing digital migratory patterns and taking steps to plan for the future. Variety reported that most of...

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Top Video Hosting Service Providers: Best Video Hosting, Best Video Host Service

November 13, 2014 4:07 am


Welcome to our monthly Best Hosting Providers   Brought to you by Gravitylab Video Hosting Services   Tired of mulling through endless hosting plans and packages, trying to...

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Networks Should Thank Netflix, so should the average television consumer

October 31, 2014 6:21 am

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Netflix has been pushing – content providers, content distributors, cable co’s and the fiber in North America – who knows how long it would have taken for networks to...

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Four Principles To Improve Your Social Video Strategy

October 7, 2014 12:10 pm


Finding a way to unleash the power of video in social can be essential to your brand’s long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by
2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what
might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.

New Platform Will Link Customer Data Across Channels, Devices

September 24, 2014 10:25 am

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Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched a strategy to support
companies in the digital advertising industry looking to link customer data across platforms.

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Top 10 Takeaways from IBC2014

September 19, 2014 3:56 pm


1) Targeted Advertising is now getting the attention it deserves, no doubt prompted by the success of the Web. Even for those who don’t have the necessary broadcast triggers, a broad range of solutions exist, many with the vital links to back office scheduling and playout. Cloud-based services were a consistent theme throughout the show with many established players recognizing the need to team up with those who have the necessary enterprise experience.

2) Confusion was abound concerning 4K and UHD, with many citing what a problem the protracted rollout of features has been on unsuspecting early adopters. Screen manufacturers came in for particular criticism. Even though there is a limited number of genuinely 4K streaming services, support is not universal across the established brands. The picture looks even murkier when you dive into the subjects of high dynamic range and color space, where the tendency of the industry is to dive into the technical detail, which doesn’t rest easily with a sector eager to purchase complete solutions. I would rather wait and see a complete solution emerge to the benefit of both TV and Cinematic applications, than a half-baked solution, which will inhibit the long term success of 4K and UHD. During the show many attendees wanted to discuss the relative merits of the main proposals and whether they will scale for live TV from streaming. The picture is a lot brighter for production, where good products are emerging because producers have faith that the format is strong enough to withstand the initial turbulence and deliver a significant improvement over current HD services.

3) Virtualization was center stage, with many visitors keen to access whether software can really replace bespoke hardware, and the likely transition paths. I had many interesting discussions on the booth prompted by presenting Harmonic’s approach to virtualization – VOS™.

Discussions ranged from broadcasters keen to see justification of the assertion that software based encoding has now surpassed hardware, to those within the enterprise and network domains evaluating how applicable virtualization will be to CPU and storage intensive video applications. These have been pretty contentious discussions in the past, but not this year. Many broadcasters and operators were discussing whether it will be hardware, appliance or software solutions forming the basis of future installations.

4) While UHD live services are challenging broadcasters, supporters of streaming APPs are becoming the main beneficiary. Amongst the aisles at the show were pragmatic entrepreneurs eager to enter a market focusing on content rather than having to become bogged down in technical details. The world of streaming Apps is being rationalized with many providers acting as a portal for common platforms, thereby removing a significant hurdle and cost to setting up a service.

5) It was not just the innovators who are riding the enthusiasm for Apps. Broadcasters face a significant challenge if spectrum reallocation progresses and chunks of TV bandwidth are relinquished for the ever growing demands of mobile. What is being trialed for minority long tail content online could become a very realistic prospect soon for sizeable audiences. While the merits of such a reallocation are being heatedly debated, this is a gift for those of us involved in new media distribution. The implications of this industry revamp to DTH, preoccupied many visitors wishing to map out their technical vision for such a transition while attending IBC.

6) Being a regularIBC attendee, I was at university when the show was held in Brighton and got my first job with Sony there, so I’m old enough to have been involved in the birth of digital video. Spin forward an embarrassing number of years and we see many exhibitors confidently predicting the death of SDI. While in the short-term this might be premature, no doubt they are right for the medium to long term. All but the most specialized aspects of workflow will be reworked for a brave new network centric world. My time spent recertifying my network qualifications will be useful eventually.

7) So what is holding the industry back from totally adopting an IT perspective and displacing the ever-dwindling islands of broadcast kit forever? The answer lies with standards for the carriage of video over IP. During a rare earlyish night at the show, I wasn’t the last in the bar, and avoiding a Dutch kebab, I went to bed scanning the details of SMPTE 2022 – top technical porn for those technically minded visiting Amsterdam. This goes a long way to meet the needs of video carriage in the studio, but there is still some way to go if the frustration of those attending the show is anything to go by. Interoperability is still a big issue where proprietary approaches are still hindering video running on standard platforms.

8) While most broadcasters have been through a first iteration of kit to achieve brand recognition on the Web, most now require a refresh that restores profitability to multiscreen. Commonality through the use of mezzanine compression formats, automated Quality Control, enhanced graphics and branding along with dynamic advertising were key to broadcasters and operators alike. A variety of approaches were discussed at IBC2014, with many fully embracing cloud-based services for functions previously under lock and key at the heart of a facility…..and, yes, the merits of web based security, content protection and where fault lies should there be a breach were widely discussed, more on this in a future blog, after I’ve attended the Copyright and Technology London 2014 conference where I’ll be on a panel discussing 4K.

9) To those with an interest in data centers, virtualization summed up the IBC show. It was different for those from a production environment where orchestration dominated. Harmonic announced the Polaris™ playout management suite, offered in partnership with Pebble Beach Systems. In an increasingly complex workflow, it is vital to harness all the elements under a single umbrella management system application.

10) With extensive building construction well underway at the RAI, it struck me as ironic that as the industry adapts to extensive change with a distinct shift of emphasis from broadcast specific hardware to common software platforms, will IBC fully utilize the new space available? I suspect it will, as there was no shortage of new startups keen to enter a market which, although changing, still offers tremendous opportunities for those prepared to think about video laterally.

For more information on Harmonic’s approach to virtualization, feel free to check out TV technology’s recent Virtualizing Video Webinar, as well as the Harmonic Virtualized Video Infrastructure ebook.

– Ian Trow, Senior Director, Emerging Technology and Strategy

Micro-Video: Catering To On-the-Go Consumers

September 16, 2014 11:23 am


With the evolution of new video platforms such as Vine and Instagram, the ability to skip an ad after five seconds on YouTube, and the proliferation of smart mobile devices, consumers (including
myself) are beginning to see even 15 seconds as too long, let alone 30 seconds. So what do you do if you’re not hitting the sweet spot for the effective 30-second ad? There is a huge opportunity for
marketers and publishers to embrace micro-video ads, particularly when the core content message is whittled down to one minute or less. Whether it’s the 6-second spot on Vine or the 15-second spot on
Instagram, marketers are being challenged to create more concise messages to engage consumers, especially via mobile or when they are on-the-go.

Brightcove Launches Perform to Redefine Video Playback

September 11, 2014 3:36 am


Today at the annual IBC conference, we are excited to announce the launch of our newest product, Perform, a high performance service for creating and managing video player experiences that redefines video playback across devices. A groundbreaking innovation, Perform enables video publishers to improve their speed to market and create high-quality, immersive video experiences across devices.

Perform powers cross-platform video playback with a full set of management APIs, the fastest performance optimization services, and the leading HTML5-first Brightcove Player. It supports HTTP Live Streaming (HLS) video playback across devices, along with analytics integrations, content protection, and both server-side and client-side ad insertion. Additionally, Perform’s plugin architecture allows for control and management of playback features in a discrete and extensible manner.

Loading up to 70% faster than competitive players, including YouTube’s, the underlying Brightcove video player in Perform is the fastest loading player on the market today, according to head-to-head comparisons. The player supports HLS across all major mobile and desktop platforms for simplified workflows and uniform, high quality, cross-platform user experiences. The new Brightcove video player will also be available soon as part of Brightcove’s flagship Video Cloud online video platform.

Developer-friendly and built for the future, Perform is designed to serve the needs of the world’s leading video publishers by plugging into bespoke workflows and working seamlessly with other modular services from Brightcove, such as the Zencoder cloud transcoding and Once server-side ad insertion platforms. Additionally, Perform integrates with the Brightcove Once UX product to provide a powerful hybrid ad solution that combines the advantages of a comprehensive server-side solution with a rich client-side user experience. Utilizing the two products in conjunction enables publishers to optimize monetization of ad-supported video and generate more views and more ad completions while avoiding the challenge posed by the growing popularity of ad blockers.

As the first truly enterprise-grade player available as a standalone service, Perform is a powerful addition to the Brightcove family of products and a key driver in our ongoing mission to revolutionize the way video is experienced on every screen. Visit the website for more information!

4 Reference Architectures To Optimize Your Ecommerce

September 10, 2014 12:00 pm

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“46 percent of ecommerce retailers report difficulty managing their platform, keeping up with market demands and running their underlying infrastructure”*

Retailers know that the online store is a window to the world. And when it comes to ecommerce, the specialists at Rackspace have pretty much seen it all. As the No. 1 hosting provider for the Retailer™ Top 1,000*, we can help ensure that your online stores are always available, and running at peak performance. That’s why our Rackspace Digital application specialists put together four reference architectures that optimize the right mix of price, performance and control for most businesses to help you make the most out of your ecommerce platform.

Cost Effective
A cost effective configuration is ideal for small to medium business ecommerce platforms needing over 99 percent uptime while keeping costs at a minimum. It offers business-class features like monitoring, managed databases with backup and content delivery networks (CDN). It also includes future-proof features like cloud load balancing, so you can be prepared for unexpected events.

It relies on a two-tier cloud based architecture, in which the catalog display logic and the shopping cart logic are kept together in the same server. It’s also configured so that customer credit card information is stored in a third-party payment gateway rather than in a Rackspace data center, which is often less expensive when transaction volumes are relatively low.

This reference architecture was designed for small to medium businesses and mid-market customers who need scaling ability and have higher security. It’s ideal for organizations that need enterprise features like VLANs and API access, but also need the flexibility that the cloud provides.

With the Intermediate setup, you get 99.99 percent uptime that relies on a utility-based model. It’s a three-tier cloud-based architecture, meaning that the catalog display logic and shopping cart logic are kept in different servers. Credit card information is stored in third-party payment gateway, reducing costs.

This configuration is ideal for mid-market and enterprise customers that want to leverage cloud scaling but have specific compliance needs, legacy software or need the performance of a dedicated environment. A good example of this is a company that needs to run a high-performance database, but would like to connect it to a farm of elastic application servers that run in the cloud.

The Advanced setup offers 99.99 percent uptime, and is built as a three-tier hybrid system that includes both cloud and dedicated servers. The application tier for this architecture is built on cloud servers and it stores both the shopping cart and the checkout logic. And while customer credit card data is stored in third-party applications, transactional data is stored in dedicated servers.

This system is a step beyond the Advanced architecture, and is designed for organizations that need 99.999 percent uptime or better. In addition to a hybrid configuration with dedicated and cloud servers, this offers a high-redundancy solution that is run by Rackspace Critical Application Engineers.

Because of high uptime and security needs, this configuration stores customer credit card information and transaction data in dedicated servers, along with the application tier. The web tier that contains the product catalog logic is also built on dedicated servers, but can still scale by bursting into cloud servers when demand is high.

Ecommerce hosting backed by Fanatical Support®. Rackspace Digital provides specialized hosting for ecommerce and offers expertise to help you find the solution that best fits your needs. We’re dedicated to helping you succeed, so please feel free to reach out to our digital specialists if you have any questions.

* Source: Understanding TCO When Evaluating Ecommerce Platforms, 2012, Forrester Research.
* Source: Internet Retailer’s newsletter “Introducing the Top Vendors to the Top 1,000.”

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TV Execs Predict 4KTV Goes Mainstream

September 9, 2014 8:13 am


A worldwide survey of media executives found that 4K TV — so-called ultra HD TV — will be “mainstream” within five to seven years. Video on demand will be one of the first areas to take on 4K TV
usage, according to 60% of surveyed technical media executives, as well as digital cinema, over-the-top and direct-to home TV distribution will be the initial platforms for 4K TV.

Tremor Video; Manish Jha

September 9, 2014 7:11 am


Tremor Video hired Manish Jha as president, publisher platforms.

Next-gen subscriber management: Helping operators monetize the TV Everywhere landscape

September 4, 2014 10:45 am


The explosion of video-enabled, Internet-connected devices means the global pay-TV market is undergoing a significant evolution; it is predicted that by 2019 there will be 1.1 billion pay-TV subscribers.* With the rise of new platforms, devices and distribution models, it is becoming a strategic imperative for operators to embrace the TV Everywhere vision. Behind the scenes many are evaluating how to align subscriber provisioning, billing and payment whilst creating compelling experiences for an increasingly diverse audience.

As a result, operators are facing three distinct challenges in the new pay-TV landscape:

  • Pay-TV Everywhere: Extending services across multiple devices, and allowing consumers to access and pay for the content they want, anytime, and anywhere is proving to be a major challenge for pay-TV platforms, Cable/MSOs and VOD service providers..
  • Platform Interoperability: Combining internal and external infrastructure to deliver pay-TV services across as many distribution methods as possible, whilst integrating various delivery and payment platforms to ensure content flows and data is processed seamlessly, is not an easy feat.
  • Payment Anywhere: With more content available than ever before, consumers expect to purchase and subscribe to the services they want, no matter which payment option is preferred. As pay-TV innovators expand across geographic boundaries, they must contend with taking payments in 186 international currencies, from 4 major global credit cards and dozens of e-wallets, as well as the support for local payments.

What pay-TV operators need to overcome these challenges is a next generation subscriber management system (SMS) — a system that provides centralised multi-device subscription management, systems interoperability and flexible payment services across multiple technical platforms to enable the delivery of compelling TV Everywhere solutions in a highly productised and quick time to market.

First and foremost, a next generation SMS will provide streamlined access for consumers across any device used to sign up for services in any location. The system will manage different device profiles, limitations and user authentication practices; as well as validate billing and process payment across a diverse range of debit, credit and online payment services.

Additionally, the SMS will efficiently interact with a combination of technologies, data exchange standards, APIs and pay-TV ecosystem platforms such as Conditional Access (CA), Digital Rights Management (DRM), Online Video Players. It will act as a bridge between different platforms to perform the necessary transformational steps from customer registration to content viewing, and will enable elements such as subscriber signup, billing and payment processing to be agnostic of underlying technology restrictions.

Finally, a next generation SMS must support international payments options. It will offer payment methods in hundreds of currencies worldwide, including pre and post pay models, credit and debit card processing, direct debits, and local payment options. It will also have mobile phone operator integration, cash economy options powered via voucher, and white-label and branded e-wallets. With the click of a button, the SMS will aim to allow the customer to be exposed to a world of content using a payment method convenient to them.

Ultimately, a next generation SMS will enable pay-TV operators and other media companies to truly monetize the TV everywhere experience, overcoming the three unique industry problems of pay-TV everywhere, platform interoperability and payment anywhere . For more information on how to overcome the challenges of subscriber management in the TV everywhere landscape, download the latest PayWizard whitepaper ‘Pay-TV on every device and any platform’ here.
* Source ABI Research, Digital TV Research


Jamie Mackinlay is Commerical Director at PayWizard where he’s responsible for sales, strategic planning and managing key client relationships.

Persons of Interest: Reaching TV’s Increasingly Fragmented Audience

September 4, 2014 9:48 am


This article was originally published on TechRadar Pro.
Between cord-cutting, DVR, and streaming video, it’s harder than ever for advertisers to reach their intended audiences. Not only is the number of cord-cutters rising, but so is the percentage of consumers who have never subscribed to Pay-TV services in their lives. And for the first time, more Americans subscribe to cable internet than cable TV.

Delivering high-quality video experiences across a range of devices has never been more necessary for brand marketers and publishers seeking to reach an increasingly diverse audience.

So how can these content creators reach a fragmented audience dispersed across a multitude of platforms and devices? Typically it has required complex and time-consuming processes for every smartphone, tablet, game console, etc. But advances in online video technology and platform infrastructure have opened the door to new delivery capabilities that produce high-quality, TV-like experiences across every device.

How to do it
To understand how you can create these incredible viewing experiences, it’s helpful to understand the background of video delivery and ad-insertion technologies. For years, a publisher’s only option was to build software primarily on a Flash player that would distribute to a PC. Marketers could inject ads into videos, but lags in communication between the PC and the ad server would result in the on-screen appearance of a spinning/loading wheel synonymous with waiting and delays.

Furthermore, once smartphones entered the market, the number of platforms that could run video proliferated – and not all of them supported Flash. (Steve Jobs’s insistence that iOS devices would never run Flash was the most prominent example.)

The industry came up with a new mechanism: instead of delivering content via Flash, engineers wrote native code that replicated all of Flash’s functionality for every device their brand wanted to reach. This had its limitations, however, as the building, testing, and maintenance of the software required huge amounts of resources.

The new tech
Finally, we have reached a point in the industry today where we can utilize content delivery technologies that combine user interface (UI) best practices in interactivity from software on mobile devices (known as “client-side” software) with the reliability, quality, and platform ubiquity of software from the “server-side,” or cloud-based applications.

Server-side ad-insertion technology allows advertisers to deliver video content and the ad in a single stream to a device. Advertisers love this cloud-based technology because it reaches any device with TV-like quality ads with the ability to bypass ad blockers.

There’s no software required on the device – as long as the device can play back video in the cloud, you can combine advertisement and content to reach every device. When combined with client-side software, which can block “skip” bars, or allow users to click on the video to go through to a promotional website, video content delivery is driving huge benefits for brands and publishers seeking to reach new and engaged audiences, while at the same time providing a terrific video experience for users.

Five years ago it would have been a daunting task to deliver a monetized television-like experience across all devices, but it’s easily achievable via server-side and client-side technologies. We can now deliver the right experience to the right user on every device in a cost-effective way. Reaching the cord-cutters means advertising on the online and mobile channels they use, and online video has never been a more effective tool.

A Day From PLAY: Developing a Video Distribution Strategy with Monetization

August 27, 2014 12:59 pm


The first step in developing a robust video marketing strategy is getting video content up and accessible to potential viewers. Many companies turn to free platforms, such as YouTube. However, there are huge opportunities missed when this is the only platform you utilize; there is actually a high cost to free.

Although YouTube may seem like the easiest approach, it is wiser to develop a strategy that keeps visitors on your page and allows your to more effectively take advantage of your video content. VP of Strategy and Business Development at CNBC Africa, Sid Wahi, experienced this firsthand. In the video below he further explains CNBC’s experience and how utilizing a video distribution strategy allowed them to successfully monetize their video content.

Growing pains of the Internet global routing table

August 18, 2014 10:12 am

Network over North America

Recently, some businesses experienced outages as a result of older routers hitting the default 512k routing table limit. Here at Internap, we have long been aware of “the TCAM problem” and have taken steps to prepare for it, but many companies are now getting caught off guard. As the global routing table continues to grow, there will likely be an increase in routing instability over the next few months/years, and smaller enterprises could learn some very painful lessons.

If a company is humming along with a BGP routing table of 500,000 routes from its Internet provider, then all of a sudden a Tier1 provider adds 15,000 routes to the table, they are now pushed over the 512,000 route limit and everything goes sideways. I expect to see a lot of that happening as we hit the 512,000 threshold; today we are at about 500,000 routes in the global table, which grows by about 1,000 a week on average. (The larger Tier1 providers such as Verizon, AT&T, Level3, etc. largely know about and have planned for this issue. I would be surprised if they experience any impact.)

The Cisco 6500 and 7600 router platforms are some of the most common pieces of network hardware out there — literally one of the most widely-deployed pieces of hardware on the Internet. (At Internap, we are actively replacing them with more-scalable platforms, expected to finish up in the next few quarters.) Older hardware platforms also have this same limited-memory problem, but for the most part, those platforms have been EOL’ed years ago by hardware vendors such as Cisco, Juniper and Brocade, so anyone still using them for full BGP tables is living dangerously against their vendor’s recommendation. However, the 6500/7600 are not EOL’ed and continue to be a core part of Cisco’s revenue stream, so this is a very real problem for a lot of companies.

Internap lands all of our upstream NSPs on newer-generation Cisco ASR1000 and Cisco ASR9000 platforms, which are built to scale to the much larger routing tables of the future, so we are not too worried. One of the reasons that we purchased these next-gen routers to land our upstream NSPs is our Managed Internet Route OptimizerTM (MIRO) technology. MIRO requires a full routing table from each NSP on the router, which uses up TCAM very quickly. Most enterprise/SMB companies out there are not landing multiple providers on a single router like we are doing; most of our markets have 10-12 providers spread across 3-4 cores, so we were forced to confront TCAM limitations some time ago.

On the 6500/7600 platforms, the previous generation supervisor module (the “SUP2,” which was EOL’ed a few years ago) can only hold 512k routes total, so as that tipping point is reached, lots of companies are going to need emergency hardware upgrades, or they will have to take less than a full BGP table from their provider. Taking less than a full table from the upstream provider is impactful to how granular a company can control their routing, and how much insight they have into what’s going on with the full Internet table, which is definitely a step backwards. Most companies will choose to upgrade the hardware instead, in my opinion.

The current generation 6500/7600 supervisor modules (the “SUP720? module on the 6500 and the “RSP720? module on the 7600) that are widely deployed on millions of production chassis can hold 1,024,000 routes total. The default settings for memory allocation on those modules are 512k IPv4 routes and 256k IPv6 routes (since an IPv6 route takes up twice as much memory as an IPv4 route). While the supervisor modules can hold more than 512k IPv4 routes, a lot of companies are going to learn The Hard Way that they have not manually re-allocated the memory to accommodate the ever-growing routing table. You have to make a config change and reload the router entirely, which is painful to rollout across a global footprint, and you might not even know you need to do it.

At Internap, we have retuned our remaining 6500s for 800k IPv4 and 100k IPv6 routes, which should last us over the next 2-3 years while we phase out our Cisco 6500s and 7600s. We did this specifically to address routing table growth. Currently, we are auditing all of our MCPEs (Managed Customer Premise Equipment) since those are much smaller hardware platforms with less memory available, to make sure there are no issues.

Over the next few years, millions of chassis will hit their physical limits. But you can’t just upgrade the supervisor module to the latest and greatest to get a few more years of runway — the entire chassis has to be replaced. The next-gen supervisor module for Cisco’s 6500/7600 platform that started shipping last year (the “SUP2T”) has the exact same limit of 1,024,000 routing table entries, which means if you are using the 6500/7600 platform, you have to replace the whole chassis with a next-gen model like the Cisco ASR9000, Juniper MX, Brocade MLX, etc.

The only other option is to take a partial/default-only BGP route. This graph of BGP table growth should be very scary for someone running hardware with a 1M route limitation.

Compounding this problem, the American Registry for Internet Numbers (ARIN) (the regional authority for North America that hands out IP addresses) continues to run out of IPv4 space.

Right now, the “BGP boundary” for a route in the global routing table is /24, meaning that the global routing table only has routes /24 or larger in it, specifically to keep the size of the routing table down to accommodate hardware limitations. The purpose of this limit has been to control de-aggregation of the routing table, because the vast majority of hardware deployed today can’t really support the routing table blowing up any larger than it already is. However, ARIN — trying to squeeze as much lifespan out of its remaining IPv4 allocations as possible — has started giving out smaller and smaller blocks and asking providers to route smaller allocations. Just last week, ARIN conducted a test where they tried to route /27s in the global routing table to see which providers might or might not be able to route blocks smaller than the /24 boundary. That is further indication that ARIN and the network operator community want to continue to de-aggregate the remaining address pool and prevent IPv4 exhaustion for as long as they can, but this will be incredibly problematic for everyone because it balloons the routing table and brings hardware limitations to the forefront.

By squeezing as much life out of the remaining IPv4 pool, network operators can delay the migration to IPv6. Routing IPv6 packets is well-supported within most hardware these days, but we find customers struggling with all of the ancillary things that have to happen — retraining their NOC, rebuilding their management, monitoring, and troubleshooting tools to speak both IPv4 and IPv6, developing IPv6 operational experience and so forth. Routing IPv6 packets is the easy part; all the other stuff that goes along with supporting IPv6 can scare off less-experienced customers. At that point, “just let the routing table get a little bigger” seems like an easy fix to avoid making wholesale migrations to IPv6 which might require new hardware, new tools and some operational struggles. Network operators will always put off large-scale technology leaps in favor of having more time to fight today’s fires, but that will not last forever.

So, back to ARIN. Breaking a /24 in half gets you two /25s, or four /26s, or eight /27s… imagine if a plurality of companies out there took all their /24s and started de-aggregating down to the /27 level, causing an 8x increase in their portions of the routing table. This will be a nightmare for most everyone, and a financial windfall for hardware manufacturers.

One of the most basic lessons from The Art of War is not to fight a war on two fronts simultaneously, but that is exactly what’s happening. On one hand, companies don’t want the headache of fully migrating to IPv6, so they’re encouraging ARIN to de-aggregate the routing table and squeeze as much IPv4 out of the remaining allocations as possible, which is inflating the routing table. On the other hand, massive wholescale hardware upgrades will be upon us in the near future, and companies must be ready to fight that battle when the time comes.

The post Growing pains of the Internet global routing table appeared first on Internap.


August 8, 2014 11:17 am


With shutting down the other day, wondering what’s the best alternative out there? being one of the prominent streaming platforms decided to put a full stop on the platform as they are now committed to focusing on original spin-off Twitch. This leaves a lot of broadcasters now rethinking strategies or looking to make […]

The post What’s the Best Alternative as the Platform Closes? appeared first on DaCast.

Jack White has the best-selling vinyl record in 20 years

August 5, 2014 1:38 pm


With his latest album, Lazaretto, Jack White wanted to prove there was still life in vinyl records. And it turns out he was right: the album is the best-selling vinyl in two decades. According to Billboard, the album has sold 60,000 units to date on vinyl, the biggest single-year vinyl sales since Pearl Jam released Vitalogy in 1994. The number also represents a quarter of all Lazaretto sales, with the album selling a total of 238,000 units across all platforms.

Of course, Lazaretto is far from a standard vinyl release, as White and Third Man Records have produced an album with an assortment of unique features for music nerds. Dubbed an Ultra LP, the album features tracks hidden under the center label, a locked outer grove so that one…


This is how Snapchat explains itself to grown-ups

August 4, 2014 6:05 pm


Explaining Snapchat to a friend who’s never tried it can be a challenge, but explaining the ephemeral messaging app to a grown-up is almost impossible. Someday, however, these grown-ups are going to foot the bill for sponsored content or ads on Snapchat, so the company is starting early and sharing an instruction manual with advertisers for understanding the service. Digiday got its hands on the deck, also embedded below, which covers the in’s and out’s of Snapchat in greater depth than anything else the company has released.


NoiseTrade Is Hiring: Head of Product / Lead Designer

August 4, 2014 10:17 am


Head of Product / Lead Designer

Job Location: Nashville, TN / Long distance work possible for the right candidate.
Reporting to: President
Travel: If long distance, travel to Nashville 4-5 times per year.


About NoiseTrade
NoiseTrade is a music marketing, distribution, and tribe-building company, founded in 2008. In February of 2014, the company expanded its already robust platform to feature and serve authors and publishers with the launch of NoiseTrade Books. NoiseTrade and its platforms allow fans and readers to download free music and ebooks directly from content creators in exchange for an email address and postal code. With over 20,000 artists and authors giving away content on the site and 400,000 albums downloaded a month, NoiseTrade has a large and loyal audience of 1.3 million and growing.

Position Expectation
Candidates for the Head of Product role should have strong experience designing and managing complex UX projects and overseeing revenue-driving initiatives. The Head of Product will report directly to the President of NoiseTrade and will work daily alongside our Lead Developer and others on the development team to continue innovatively build the NoiseTrade platform.


What You’ll Do

  • Work with the executive team to develop an innovative product vision across desktop, tablet and mobile platforms.
  • Design the interface of the NoiseTrade platform from concept to wireframe to finished Photoshop file to pass on to front-end development. (Strong front-end experience a bonus qualification.)
  • Work alongside our development team to execute the product vision.
  • Oversee mobile strategy and lead product development of mobile apps and mobile-optimized experiences.
  • Assist in developing analytics to systematically measure performance of all aspects of the web experience and conversion funnel.
  • Collaborate with all other departments to ensure open communication about future product plans.


Who You Are

  • A talented and intuitive interface designer. High competency in Adobe Photoshop a must.
  • An effective manager with the desire to cultivate leadership
  • Committed to recruiting the best possible product, development and design team as NoiseTrade grows
  • Empathetic to the needs of customers (artists, authors, publishers, record labels, music fans, readers)
  • Obsessed with beautiful design experiences



  • 7+ years experience in ecommerce, mobile, and product design and management
  • Strong understanding of web technologies, programming languages and webpage design
  • Proven ability to develop and implement a successful social, platform, and ecommerce strategy, preferably in media (music, books, film, or other creative sectors).
  • Able to translate analytical data into strategic recommendations
  • Excellent verbal and written communication skills. Confident presentation skills.
  • Great interpersonal skills
  • An avid music fan with a strong understanding of the current landscape of streaming and digital download music platforms.
  • Ideally an avid fan of digital publishing with a strong understanding of the ebook marketplace.
  • Intensely curious. Entrepreneurial. Hard-working. Self-starter.


How to Apply
Submit cover letter, portfolio and resume to


How to Choose a Corporate YouTube System for Any Company

August 1, 2014 9:22 pm


Some corporate YouTube systems are standalone products and some are integrated into larger video platforms. Here’s how to make a smart choice.