Mobile video ad spend has spiked 196 percent year-on-year to reach GBP64m in the UK — making it the fastest-growing digital ad format, according to the Internet Advertising Bureau (IAB) and
PricewaterhouseCoopers’ latest UK Digital Adspend report. Total digital ad spend rose 16.6 percent to GBP3.5bn in the first half of 2014, driven largely by the UK public’s increasing demand for video
content on computers, tablets and smartphones. Online and mobile video advertising saw a combined rise of 59 percent to hit GBP202m.
Programmatic exchange-based trading, video advertising, and mobile display will drive growth in online video display over the next five years, as online display advertising increases to $37.6 billion by 2019, 90% more than the $19.8 billion expected in 2014.
Forrester Research said video advertising is expected to grow 21% per year on desktop devices through 2019. Mobile also will see big growth with display ads on tablets and smartphones responsible for nearly 40% of online display ad spend by 2019, up nearly 64% from 2014
By contrast, offline advertising is expected to grow just 1% through 2019, Forrester said. Nonetheless, the offline share of the market is expected to be $239 billion, with cable TV seeing the most growth, at 4.8%.
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Getting the new iPhone 6 felt a lot like getting a new lens for my DSLR. I started to see things with a different perspective. It forced me to think more critically about what I was shooting. And it jogged creativity.
At Wistia, we’re video nerds through and through, so we were really excited to start experimenting with the new camera on the iPhone 6 and 6 Plus. Here are some of our favorite new features of the new iPhones and iOS 8, and a few ways businesses can take advantage of them.
Look! A handy key!
Have your iPhone videos ended up looking a little ghostly? Good news: iOS 8 includes increased exposure control, which means you can get your lighting levels just right.
Traditionally, the iPhone auto-exposure worked well in many situations. However, it often got tripped up with shots that featured areas of extreme dark and extreme light (much like our typical Wistia studio shot). The new exposure control helps you hone in on the exact brightness your shot calls for.
Although this seems like a small feature upgrade, for us, the addition of exposure control is huge. We think it’s one of the most important (and powerful) changes to the iPhone camera since adding widescreen HD recording.
Advanced exposure control is good for:
– Shooting “talking head” footage in a studio with professional or DIY lighting.
– Outdoor or outside-the-studio shots with natural light.
– Shots that have areas of extreme shadows or highlights.
The iPhone 6 received some basic image stabilization improvements, but the 6 Plus got a massive upgrade with the addition of an optical image stabilizer. When you’re shooting B-roll, going handheld lets you move around easily and grab quick shots.
The 6 Plus captures pretty amazing handheld footage, but we still recommend using a tripod for things like shooting interviews and product shots.
Our iPhone tripod adaptor of choice has been the Joby GripTight. The GripTight still fits the iPhone 6 without a problem. The iPhone 6 Plus, however, is just too big to fit into our standard GripTight. Robby will have to order the XL version for his iPhone 6 Plus.
We also wrote a post about shooting stable handheld video, if you’re interested in more tips!
Autofocus on the iPhone 6 is far superior to its predecessors. The new technology allows for much faster focusing, which means tighter, more precise B-roll. Essentially, the camera is able to keep successive subjects tack sharp as you move the iPhone and change your shots.
Despite the advancements in iPhone autofocus, we still recommend using focus lock whenever possible. It’s less distracting than having the camera constantly search for what part of the shot to focus on.
Autofocus is good for:
– Shooting B-roll footage and on-the-fly footage.
– Letting you focus on the shot instead of focusing on the focus of the shot. :)
Time-lapse mode is a new feature included in iOS 8. Where you may have used a GoPro or DSLR before to capture something like an office party or a team lunch, you can now use your iPhone.
To get the best results, be sure to:
– Put your iPhone on a tripod.
– Lock the focus and exposure.
– Use airplane mode.
Super slow motion
The iPhone 6 and 6 Plus are able to shoot at double the frame rate of the iPhone 5s. This means that your slow motion footage can be twice as slow, making for even more dramatic shots of throwing a water balloon at your unsuspecting boss.
Things to watch out for when shooting slow motion footage:
– 240fps is slow. It’s *really* slow. At 120fps, a 5 second clip turns into 20 seconds. At 240fps, that 5 seconds turns into 40 seconds!
– Shooting in slow motion drops the resolution from 1080p to 720p. You can definitely notice the difference.
– Find the buried option in camera settings to enable shooting 60fps at full 1080p resolution!
We’ve loved shooting video on an iPhone for a while now, and the new camera improvements from Apple have us tickled pink. The iPhone (among other modern smartphones) enables anyone, from any business, to produce quality video content.
In fact, we shot all of the photos and videos for this post with our new iPhones!
**Which new iPhone camera features are you excited about? How are you using your phone to shoot video?**0
This just in: Consumers really watch a lot more TV on great big sets than they do videos on smartphones or tablets. And though a few more people look at TV Everywhere apps than used to, mostly,
they’re still a rumor. Why? Why? Why?
U.S. broadband households spend 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, compared to 20 hours per week on the TV, according to Parks Associates.
Siano and SAMART i-mobile have announced a collaboration for enabling and delivering High-Definition TV, using Thailand’s DVB-T2 network, to smartphones and tablets delivering Live HD TV to mobile devices.
HD Voice technology isn’t particularly new — in fact, some UK operators have supported it since as far back as 2010. Very few devices were HD-capable back then, though, but lots of modern smartphones are now suitably equipped, leading other carriers to get their acts together. Today, Vodafone announced it’s joining the party, letting anyone with a supported handset make HD calls to others on the same network. HD Voice, if you weren’t aware, widens the frequency range of your call, ensuring conversations almost sound like you’re talking to someone face-to-face. Today’s launch means O2 is now the only major UK carrier not offering the feature, and it says it has no official plans to either. Given most smartphone usage is dedicated to messaging and photo apps these days, today’s launch might not excite Vodafone customers all that much. The difference in quality is noticeable though, so prepare to feel like someone’s living inside your head the first time a call connects in HD.
Source: Vodafone Blog0
So it finally happened — after seemingly ages of rumors and speculation, Apple has unveiled larger iPhones (the 6 and 6 Plus) that are really, truly bigger than the 3.5-inch original. It’s no doubt a welcome move if you’re a fan who has been craving a big display, and it might even reel in people who have held off on an iPhone until now. However, this isn’t just an instance of a company tweaking its product line to accommodate changing tastes. That happens all the time. For Apple, it’s an acknowledgment that the very definition of a smartphone has changed over the years.0
Mobility adds an interesting new wrinkle to the management of sensitive data, especially in highly regulated industries like healthcare. Mobility makes data portable and enables that data to travel anywhere at any time, which means ensuring the security of data accessed from mobile devices is paramount to all mobile initiatives.
At CloudMine, we provide an enterprise-grade mobile gateway that ensures the app you build will keep sensitive data behind the firewall when it needs to be kept there, and is available for consumption from mobile devices in a secure and mobile-optimized manner. Our software sits between large enterprise systems like Oracle DB and SAP and bridges that data securely to mobile devices over the public Internet. That’s increasingly important in the mobile health arena, where wireless devices are used to manage health conditions, collect health data, monitor vital signs, provide clinical decision support and access personal health information.
Mobile health data is all around us. It’s on consumer medical devices, FDA approved medial devices, apps on our smartphones and in electronic health records. Think about it: FitBit, Healthbook, MyChart, VitalScore, iHealth BP and VSee all touch mobile health information. With all these mobile initiatives comes the challenge of data security and compliance, including regulations like HIPAA and HITECH.
The CloudMine platform enables our customers in healthcare and related fields to easily develop apps that comply with strict regulations regarding personally identifiable information (PII) and electronic protected health information (ePHI). Our customers can use our suite of web services, mobile and web SDKs, and dataset integration technology to quickly and cost-efficiently build, deploy, maintain and secure applications.
We rely on the Rackspace Managed Cloud to help us design the optimal architecture for our software it’s like having our own at scale DevOps and engineering team to do the hard work for us. The cloud alone isn’t secure enough for what we do, so we rely on a hybrid cloud deployment a mix of bare metal dedicated servers and the cloud.
Together with Rackspace, we solve the challenges of mobility and secure data exchange for our customers.
Want to hear more about how CloudMine solves for high mobile performance in regulated environments? Marc Weil, CTO of CloudMine will present at Rackspace::Solve New York, a one-day summit where you’ll hear directly from companies like CloudMine about how they’re solving tough challenges in their businesses. Rackspace::Solve New York is Thursday, September 18 at Cipriani Wall Street.
Register now for Rackspace::Solve New York.
And stay tuned for details of the next Rackspace::Solve event in Chicago.1 karma points
You were expecting it, and here it is: Apple has unveiled the smaller of its two new super-sized smartphones, the 4.7-inch iPhone 6. As the leaks suggested, it centers around a larger (by 0.7 inch) 1,334 x 750 Retina HD display in a body that is decidedly slimmer and curvier than its already svelte 5s predecessor, at 6.9mm thick. It’s not all about looks, though. The new handset is also running a beefier A8 chip that’s claimed to be about 25 percent faster than the A7 you saw the last time around, even as it’s up to 50 percent more efficient — Apple estimates up to 14 hours of talk time, 11 hours of video and 10 days of standby. %Gallery-slideshow221434%0
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set top boxes and through HTML5 on major Web
browsers. The company has been working with AMD, Broadcom and Intel to enable hardware-based DRM that protects premium high-definition and 4K content across tablets, smartphones and desktops.
By the close of 2014, 194.5 million people in the U.S. will have watched digital video at least monthly — that’s nearly half of the overall U.S. population. With numbers like that, it’s pretty hard to ignore the growing trends in video content.
That’s why Brightcove customers like ExactTarget Marketing Cloud, a global digital marketing leader, are taking advantage of the most advanced features for publishing and distributing video content to audiences on every screen.
Knowing that high-quality video experiences are powerful tools in driving customer engagement, ExactTarget tapped Brightcove to create a new video portal for their website. The goal for the ExactTarget portal was to create a beautiful site that also provides a great customer experience with easy-to-find videos — through the portal, customers can browse multiple videos at their choosing with ease. The site also helps drive the ExactTarget story by encouraging visitors to learn more about the company’s products through video.
Their fully branded, customized video portal works across desktops, smartphones, and tablets with built-in social sharing features to encourage community-building and engagement. And ExactTarget has already seen incredible results; the marketing company increased time-on-site by more than 100 percent, saw a 12 percent reduction in bounce rate, and a material increase in new sales leads.
For more information on how Brightcove helped ExactTarget redefine video marketing, watch the video below and download the free case study.0
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make
the environment ultra-shoppable? The challenge is using compelling creative formats to enable the purchase-inclined consumer to take action with a seamless user interface.
Sometimes Miracast Works. Credit: Marshall HonorofSurveys continually show that we watch TV while holding other gadgets like smartphones and …
The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth of connected devices has led individuals to view more video on their televisions, smartphones,
tablets, and PCs than ever before – often shopping for or researching products simultaneously. This “second screen” has led today’s brand marketers to consider that screen agnosticism – the idea that
video, no matter where it is seen – is becoming the simplest and most convenient way to reach their audience.
A new report from Needham & Co. argues that digital video, driven by viewing on mobile devices, has so far helped the traditional TV business rather than hurt it. Specifically, it points to the
consumer shift toward watching video on smartphones.