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The NFL online? Besides the World Cup, the NFL is the sports based ultimate stress test for at home broadband. The Chernin Group CEO Peter Chernin says NFL games, as well as other major live sporting events, is lumbering towards the year 2005 and making their content available online. Money is a funny thing when it comes to bringing pro sports owners together.16 karma points
The use of bots and scrapers continues to surge, and they are pounding your web server resources, cloud or not. Bot behavior is for the most part benign, but poorly-coded and malicious bots can hurt site speed and performance. They look like DDoS attacks. They may be part of a rival’s competition monitoring, or re-purposing your content and presenting it as their own.15 karma points
Though legacy organisations may be well practiced in producing newspapers and online stories, it is “much more difficult to integrate new considerations into that system,” noted Lucia Adams, deputy
head of digital at The Times and The Sunday Times. Doing so takes “extra time and extra expertise,” she added. Here are five pieces of advice.
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly narrower targeting to reach their
digital audiences. This apparent shift to more advanced targeting methods shows the strength of the data now available to advertisers, but also suggests they may not be taking advantage of the
branding opportunities in video advertising.
The new “Locally Crafted” campaign reinforces Windstream’s positioning to appear as a trusted advisor to its enterprise customers.0
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To that end, the company on Monday
launched video advertising for the app with a group of eight brands including Gucci, Chrysler, Sony Pictures and Lufthansa.
Programmatic video has truly taken hold — so much so that it is now the predominant way in which brands buy online video ads. According to a new report from AOL’s Adap.tv, a programmatic video ad
platform, 60% of brands’ online video ad spending is now programmatic. Agencies have also turned to ad tech, with 38% of their online video spend going through programmatic channels.
When you’re looking to buy a camera, the physical size of the sensor — not the megapixel rating — is what you want to keep an eye out for. The larger the better, of course, and while we may never see pocketable full-frame cameras with powerful zoom lenses, some manufacturers are getting close. Sony was the first such camera maker to debut a camera with a 1-inch sensor, the RX100, and now Canon’s trying to reclaim some of that high-end point-and-shoot market share with a model of its own. The PowerShot G7 X is Canon’s first 1-inch sensor camera, and while it costs a pretty penny ($700), you do get what you pay for.%Gallery-slideshow217852%0
The wait is over. Canon’s long-anticipated EOS 7D Mark II is here, shipping in November for $1,799, without a lens. With a price tag that high, you’d think it’d be safe to assume that the company’s consumer flagship sports a full-frame sensor. It does not. It does, however, represent an enormous step up from the original model — the Mark II includes just about every feature a pro photographer (and video shooter) could hope for, excluding a 35mm sensor, of course, and integrated WiFi. Instead, there’s a 20.2-megapixel APS-C CMOS sensor, which, despite a similar spec, is an improvement over what you’ll get with the 70D. You can also take advantage of a new 51,200 top ISO and a 10 fps continuous shooting mode (at full resolution, of course), powered by the dual DIGIC 6 processors.%Gallery-slideshow217851%0
Siano and SAMART i-mobile have announced a collaboration for enabling and delivering High-Definition TV, using Thailand’s DVB-T2 network, to smartphones and tablets delivering Live HD TV to mobile devices.
According to a new report by Nielsen, young people continue to shift their viewing activities to digital video. Since the second quarter of 2012, Americans between the ages of 18 and 34 have increased
their video viewing by 16 minutes a day and decreased TV watching by 10 minutes.
According to Ooyala’s Q2 Video Index being released today, viewing via mobile devices is destined to make up more than half of all video views by 2016. That’s right around the corner.0
As if Android apps hitting Google’s Chrome OS wasn’t enough excitement for Mountain View’s operating system for one week. Now, you can play movies stored in Google Drive via the OS’ video player app on your Chromecast. According to Googler François Beaufort, doing so is pretty easy too: simply open the Files app, select a video clip from Drive and hit the sparkly new Cast icon. Voila, cloud-stored videos are now viewable on the biggest screen in your house and even more media functionality for your Chromebook. Of course, since this is in the developer channel there might be a few bugs here and there — if you spot ’em be sure to let the Chromium team know.
Source: François Beaufort (Google+)0
Viaccess-Orca has announced that Telekom Romania has selected Viaccess-Orca’s Voyage-TV Everywhere solution to drive its upcoming new IPTV and OTT multiscreen service, ‘Telekom TV’.
Need to hear more from Tim Cook after this week’s new iPhone and Watch event? Charlie Rose will air a two-part interview with the Apple CEO tonight and Monday, and excerpts posted to YouTube point to a few popular topics about the company. Cook discusses his company’s purchase of Beats by pointing out the brand Jimmy Iovine and Dr. Dre were able to build, and their recognition of the human element in putting together playlists. In another clip, he continues the longstanding tradition of pointing out how ancient and backwards the TV experience still is, and that Apple is interested in it (we’ll reference our advice from 2012 on how to handle these rumors) — without revealing anything about plans to actually enter the market or adjust the approach of its Apple TV box. You can view the clips embedded after the break, and the first part of the interview tonight (likely at 11PM) on your local PBS affiliate.
Source: Charlie Rose (YouTube)0
IKEA’s growth in the U.S. happened to coincide with my buying-stuff adolescence. I was on my own for the first time and, for reasons best explored with a therapist, determined to do everything myself.
The delivery of a patented IKEA fltbx packed with almost-wood panels, cryptic assembly instructions and inch-long Allen wrenches gave me a palpable buzz. Two days and nine hours later, when I
completed putting together whatever awesomely nonsensically named item I was putting together, I felt complete. IKEA product assembly bolstered my sense of self. My 20s were not a proud decade.
Verimatrix has announced that Swisscom has selected the Verimatrix Video Content Authority System (VCAS) to provide revenue security for its Swisscom TV 2.0 service, which offers live and seven-day replay services via an Android-powered set-top box.
Mobistar has announced a partnership with Alpha Networks, Zappware and Siligence for the launch of interactive television services on its cable network in Belgium before the end of this year.
At IBC 2014, Giesecke & Devrient (G&D) and Verimatrix will showcase a digital rights management (DRM) solution for mobile video services that incorporates the high security standard of pay TV.
Oculus/Facebook, Samsung, Sony, Google. We’re about to be flooded with virtual reality hardware, but what about content? While John Carmack works on the gaming side, the folks at NextVR (formerly Next3D) have been developing camera rigs to record live video in full surround that will let VR units put you anywhere in the world you want to go, and here’s the latest one. Red Camera’s Jarred Land spilled the beans, posting pics of this “Virtual Reality Camera System” which links six of his company’s 6K Dragon cameras together in a rather monstrous-looking array. There should be demo footage on display at the IBC conference, but based on what we’ve seen from NextVR already, the potential is high. There aren’t any cameras pointing up (or down) but previous systems from NextVR have used fisheye lenses to expand their range, and we expect something similar would be in store for this. NextVR is providing video to go along with Samsung’s Gear VR headset when it launches and it’s working with Oculus too. Judging by this setup more video experiences — whether live streamed or recorded — will be coming to the VR space soon.%Gallery-slideshow222222%0
British app insight firm Solar Winds have create a web video which takes on the question: What would email etiquette look like if it was acted out in real life? In these humorous scenarios, office
workers have email conversations face-to-face taking on the expressions of email styles including all caps and emoticons.
Google’s YouTube will generate an estimated $1.13 billion in revenue from video advertising this year — up 39% from last year, per research firm eMarketer. Although its market share will not
substantially increase, the revenue from ads that run on the site — excluding banners, search and other ads, alongside traffic and content acquisition costs — will grow.
While magazines’ print circulations continue to decline in general, there are some notable exceptions bucking the trend, especially among new titles launched in the last few years. That group includes
Meredith Corp.’s “Allrecipes” magazine, which is set to boost its rate base 40% from 650,000 to 900,000 effective with its October-November 2014 issue.
GE launched “The Boy Who
Beeps,” a sweet two-minute video that launched last week during NBC’s NFL Kickoff. The gist of the video is that GE speaks the language of industry and its software can connect machines at an
industrial scale with the potential to change the way industry works and potentially change the world. But how to depict technobabble as sweet and emotional? By introducing viewers to a boy who beeps.
Even immediately out of the womb, this boy doesn’t cry, he beeps. As the adorable boy grows up, he realizes his special connection with machines, like his toy spacecraft, the family TV, even stop
lights. The boy turned a row of red lights into a sea of smooth sailing green. A great companion to have when you’re running late. The boy’s true gift isn’t discovered until a citywide blackout occurs
and the kid works his magic and brings power back for everyone. Overnight, he’s a household name and he’s indispensable to large companies with mechanical problems. Nothing beats what he does for the
girl he likes; he makes the vending machine dispense her favorite snack and when she want to stargaze he wipes out the street lights. Very sweet. “When you speak the language of industry, the
conversation can change the world,” closes the video, seen here, and created by BBDO New York.
In the past decade, social media has risen from nothing more than an obscure dorm room pastime to nothing less than a cultural revolution. As the eyeballs of so many influencers and potential
consumers continue to turn en masse toward digital content, agencies must embrace new paradigms faster than ever before. Nowhere is this more true than in the area of content production. The agencies
that deftly adopt and integrate these new content production models will become the agencies of the future. Those that do not will become Sterling Cooper Draper Pryce.
Dizzying first-person footage? Check. Skate/parkour/longboard adrenaline ride? Check. Ricoh (perhaps better known for its Pentax brand) knows what action camera buyers want. Or at least the category’s marketing staples. Its latest cam is the Ricoh WG-M1, and it’s aimed squarely at the Blanchards and Bruscos of this world. It shoots full HD, takes 14-megapixel stills, has WiFi, is waterproof to over 30 feet and sports an LCD display — all good stuff. But there’s one big question — does it come with a carabiner-equipped strap for easy carrying? Glad you asked, the press materials say yes. The camera will cost $300 when it shoulders its way onto shelves in October, so plenty of time to look up what a carabiner is.
YouTube has nearly 20% of the online video market but lots of its short, irrelevant videos don’t sell anything at all — so eMarketer says premium sites are catching on.0