Posts tagged ‘TV’

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Black Friday: a brief history of madness and discounts

November 27, 2014 9:23 pm

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Finally! It’s the time of year once more when Americans line up outside of major retail outlets at absurdly early hours in an effort to score the lowest...

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Why the WWW loves ‘Too Many Cooks’

November 24, 2014 4:30 am

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By now, there’s a good chance that you’ve seen or heard about Adult Swim’s Too Many Cooks — an epic, warped internet video that sends up the overly...

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Start-up Pluto.TV Gets A $13 Million Shot In The Arm

November 21, 2014 8:34 am

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Pluto.tv, a start-up, just announced it’s received $13 million worth of investment in a series A led by U.S. Venture Partners. The Los Angeles-based online video platform intends...

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Study says OTT is both friend, and potential problem, for pay-TV

November 15, 2014 8:45 am

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For years, a common breakout session at industry conferences carried a title something like this: “OTT: Friend of Foe?”   Consumers who use best streaming video service are...

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ZAP selects ARRIS for Network DVR and VOD in Africa

November 13, 2014 5:30 am

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ZAP, a TV service provider in sub-Saharan Africa, has chosen the APEX3000 from ARRIS (NASDAQ: ARRS) to enable delivery of network DVR (nDVR) and video on demand (VOD)...

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DISH CEO on OTT: The world is changing and some people are going to change with it

November 6, 2014 8:56 am

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Dish Network Founder and Chairman Charlie Ergen isn’t one to pull punches, and his comments to analysts and media at Dish’s Q3 earning call were, as usual, frank....

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Showtime plans to follow HBO with cable-free streaming in 2015

November 5, 2014 8:09 pm

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Let’s say that your premium cable-drama tastes range more toward Homeland or Masters of Sex than they do Game of Thrones or Girls. Good news, then! If you’re...

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Video on demand alongside theatrical releases

November 4, 2014 1:58 pm

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The times, they are a changing, especially when it comes to how Americans watch movies. Movie fans are now watching more movies directly from their living rooms, sometimes...

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SVOD: Changing the content landscape again

November 3, 2014 8:37 pm

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SVOD players are changing the television landscape daily – not merely through siphoning eyeballs away from broadcast and cable TV, but through altering the entire Hollywood content production...

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Verizon: New OTT plays by HBO, CBS ‘opens up a lot of doors’

October 21, 2014 10:11 am

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While Verizon today reported Q3 earnings and revenues close to analysts’ forecasts (see below) much of the earnings call was spent talking about its plans for wireless LTE...

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Mobile Said To Take Budget From Print, TV

October 20, 2014 8:50 am

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Marketers plan to increase mobile ad spending this year at the expense of print, television and digital display media, according to new findings by research firm Advertiser Perceptions....

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With Iffy TV Ad Market, Digital Video Tries To Entice Traditional TV Marketers

October 10, 2014 12:35 pm

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The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership — not just among...

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TV As Second Banana

October 7, 2014 2:52 pm

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Television has had a pretty good run as the main driver of public opinion — but events of the past few months make me wonder if it’s finally beginning to cede that position to the Internet.

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Cox begins Phoenix deployment of G1GABLAST Internet service

October 7, 2014 1:59 pm

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Cox is delivering 1 Gbps Broadband to Phoenix

Cox Communications at the Cable Show this spring said it planned to start rolling out 1 Gigabit Internet this year, and in May said it was on the way. The Cableco this week announced that Phoenix residents would be the first to have access to the service – G1GABLAST — by the end of this month.

Subscribers to the service – which will be $70 Cox will offer Internet speeds of up to 1,000 Mbps, as well as a high-speed Wi-Fi router, one terabyte of cloud storage, Cox Security Suite and Family Protection, and 10 email boxes each with 15 GB of storage, according to an Oct. 6 news release.

The service will be available in the Phoenix market for $69.99 per month when combined with a service bundles.

Cox said it will deploy in Phoenix, then Las Vegas and Omaha, Neb. this year and says it will begin market-wide deployment of the ultra-high-speed technology by the end of 2016.

CEO Pat Esser told Bloomberg in the Spring that delivering UHS Internet to Cox customers was a “serious long-term commitment.”

As Cox customers wait to join the “1 Gig Club,” Cox said it would begin doubling the speeds on its most popular tiers of Internet service for all customers this year.

Cox High Speed Internet Preferred will increase from 25 Mbps to 50 Mbps and Cox High Speed Internet Premier will increase from 50 Mbps to 100 Mbps. About 70% of all Cox customers are enrolled in those two products.

While there is marked demand from consumers for gigabit Internet speed, the need currently is less certain… at least in the near term.

“We’re seeing things on the horizon emerging over the next 2-3 years that possibly could be very valuable to some customers and we want to be ready,” Essen said.

Cox is being pressed in some of its markets by other providers offering 1 Gig speed. CenturyLink has already begun deployments in Omaha and Phoenix and said it would expand its fiber-based service to more than a dozen additional markets.

Phoenix Cox customers can find out if their neighborhood is in line for the 1 Gig service here.

Follow me on Twitter @JimONeillMedia

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Basketball Japan TV – A Slam Dunk on Every Device

October 6, 2014 11:21 am

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When you think of basketball, you may think of Lebron, Kobe or March Madness. You’re probably not thinking about Japan, but you should be.

Over the last 15 years, basketball has enjoyed increased popularity in Japan and is now one of the most popular sports in the country. With over 33 professional and semi-professional teams nationwide, there’s no shortage of players to root for.

Thanks to one of our customers, we’ve had the privilege of following the growth of basketball in Japan from the sidelines, and it’s been thrilling! Basketball Japan TV (BJTV) is one of the premier basketball leagues in the country, serving up over 1000 games per year with over 24 regional leagues.

Basketball Japan TV offers fans a subscription to games by device, so streaming video to as many devices as possible is key. With over 76 million mobile devices in Japan, that’s no easy feat. Fans want to be able to watch their favorite team play in real time, whether it’s on their Android, iOS or other device without buffering or quality interruptions.

With Ooyala, BJTV powered live streaming for over 1000 basketball games per year, streaming to fans on their mobile, desktop or tablet devices. With coverage to over 97% of Android devices, BJTV ensured that fans spent less time trying to get video on their devices, and more time cheering for their favorite team.

Takashi Sudo, Executive Officer of Human Academy Co. and BJTV, remarked, “Our sites including BJTV are all paid services available for members. Compared to before introducing Ooyala, sales have increased by 230% and unique members have increased by over 500%. A miracle is happening in reality.”

Basketball Japan TV brings fans closer to the basketball court with live coverage directly to mobile devices, tablets and desktops. By giving fans the ability to watch their favorite team anywhere, we can ensure that no basketball fan misses their favorite game.

Want to learn more about how Ooyala and BJTV powered basketball to fans on any device? Check out the video case study.

Basketball Japan TV is an Ooyala customer

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Online video ads expected to nearly double by 2019

October 6, 2014 11:01 am

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Programmatic exchange-based trading, video advertising, and mobile display will drive growth in online video display over the next five years, as online display advertising increases to $37.6 billion by 2019, 90% more than the $19.8 billion expected in 2014.

Forrester Research said video advertising is expected to grow 21% per year on desktop devices through 2019. Mobile also will see big growth with display ads on tablets and smartphones responsible for nearly 40% of online display ad spend by 2019, up nearly 64% from 2014

By contrast, offline advertising is expected to grow just 1% through 2019, Forrester said. Nonetheless, the offline share of the market is expected to be $239 billion, with cable TV seeing the most growth, at 4.8%.

Follow me on Twitter @JimONeillMedia

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October 6, 2014 10:35 am

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Let’s face it: when you think of annual reports, the word “engaging” is probably not one that immediately springs to mind. Unless, of course, you’re thinking of the Ustream 2013 Annual Report. Go ahead, check it out. We’ll wait. Pretty cool, huh? We think so … and so does Forbes. That’s why Ustream made their … Continue reading ?

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October 6, 2014 7:49 am

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Say goodbye to Verizon's SVOD play, Redbox Instant

Taking on a company that’s got momentum, the support of its customers and also offers good customer support isn’t easy… just ask Verizon, which this week said it’s shutting down its lackluster foray into OTT, Redbox Instant.

The service, which was announced in December 2012 but didn’t actually launch until March 2013, announced its own demise on its website this weekend.

“The service is shutting down because it was not as successful as we hoped it would be,” read a notice on the site. “We apologize for any inconvenience and we thank you for giving us the opportunity to entertain you.”

Verizon’s Netflix killer never caught on, never mattered to consumers who saw the Netflix-lite offering as just that, a pale imitation.

That the joint venture maintained a connection to physical DVDs as well as streamed content was a sign that the telco couldn’t really commit, three years ago, to the concept that streaming was legitimate.

Redbox Instant subscriber numbers haven’t been shared, but it’s safe to say that – like Comcast’s Streampix – they were underwhelming.

Comcast, while not pulling the plug on its SVOD service, has move it into that netherworld of “value added products” that can easily be faded to black.

Concerns that Redbox Instant was on the ropes first surfaced back in May, when parent Redbox was reported to be trimming some of its 40,000 kiosks in the U.S. after yearly operating income that saw jumps of 74% in 2011 and 41% in 2012 was flat in 2013 at $239 million. The company is citing efforts to focus on efficiency rather than growth.

Back in December 2011, Verizon was rumored to be in talks with Netflix, but the talks turned out actually to be with Redbox, which analysts called “a better fit.”

Um, no.

Dish’s failed to resurrect the Blockbuster brand as its streaming service because it failed to bring enough content to the brand to make it attractive to consumers. In the case of Comcast’s stalled attempt with Streampix and now Verizon’s abandonment of Redbox Instant, the problem may be that consumers struggle with the idea of paying their providers extra for an SVOD service when they’re already paying north of $100 a month for standard services. Especially if it’s not Netflix.

Can a provider SVOD service work?

Sure. But it has to have a value proposition that’s obvious to consumers, the service needs to be robust and at least competitive with the market leader – Netflix, Amazon Prime instant and Hulu Plus – and it needs superior search, discovery and recommendation.

Follow me on Twitter @JImONeillMedia

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How Multichannel Marketing Breaks Through the Noise

October 3, 2014 2:32 pm

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Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily — the average length of a novel? As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are … Continue reading ?

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October 3, 2014 11:33 am

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Upstart OTT providers are taking on traditional multichannel providers in the fight for Asia Pacific’s video customers, panelists of a CASBAA and SNL Kagan webinar said.

OTT is taking on traditional multichannel providers with diversified revenue models including advertising, SVOD, premium rental, and download-to-own.

SNL Kagan posits that the top-ranking countries in APAC for OTT viability are South Korea, Japan, China, Australia and Taiwan.

Factors including a well-established telecom infrastructure, an open regulatory environment, diverse international content, strong local broadcaster presence, and residential purchasing power, can also boost OTT viability.

The APAC region trails only North America and Western Europe in terms of pay TV penetration – and hence TV Everywhere availability – and it also is in third place in terms of SVOD uptake and revenue, where North America and Western Europe again lead.

But pay-TV operators in APAC increasingly are leveraging TV Everywhere deployments to build product competitiveness and create additional value for existing subscribers. Among the value adds: Live streaming channels and VOD libraries rolled out to smartphones, tablets, computers, smart TVs and game consoles.

Industry pundits see TVE as something pay-TV providers can use to blunt the challenge of cord-cutting in light of OTT evolution.

“Video competition in Asia Pacific is growing more intense by the day as new OTT entrants stir the pot with innovative business models and content offerings,” said Ben Reneker, an SNL Kagan associate director. “Incumbent providers must continue to react aggressively with TV everywhere rollouts to ensure long-term competitive viability. Now is not the time to stand still.”

CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific.

Follow me on Twitter @JimONeillMedia

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Smart TVs push past game consoles for online video, OTT delivery

October 3, 2014 5:03 am

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Consumer demand for online video and OTT content is driving rapid growth in the connected device space, with the segment growing more than 34% in the past 12 months.

New research from Strategy Analytics shows the installed base of connected devices — smart TVs, smart blu-ray players, games consoles and digital media streamers — has passed 500 million units worldwide. The company said the market grew some 7% in the past quarter alone.

Those devices have been critical to the spread of online and OTT video, making it easier for consumers to access multiple sources of content and bringing that content into the living room and onto the biggest screen in the home.

In turn, more content has come online, as devices have blossomed.

Some of the biggest growth has come in the form of smart TVs. Samsung (installed base was up 81% Y-o-Y), LG Electronics (102%), Toshiba (99%), Philips (70%) and Panasonic (52%) all have smart TVs and smart Blu-ray players driving growth.

Sony, which sells smart TVs, Blue-ray players and Playstation saw its installed base increase 28% to a world-leading 123.8 million units and a Q2 share of 24.8%. Samsung followed with nearly 12.5% market share for its 62.3 million units.

Combined, Sony, Samsung, Nintendo and Microsoft are responsible for 60% of all installed devices.

But, Nintendo and Microsoft, with just consoles in the game while still having a pretty big share of the market – both are just more than 11% — have seen their growth stall. Nintendo’s installed base was 56.8 million units, down 16% from a year ago; Microsoft’s Xbox franchise had 55.4 million units in the market, up just 3%.

Pure streaming devices like Apple TV (45% Y-o-Y growth), Roku (52%) and Google’s Chromecast – which had the fastest growth of any device between the first and second quarter — also have continued to grow. But, their market shares remain a fraction of smart TVs and game consoles.

Apple TV had a 3.8% share with an estimated 18.7 million units in the space; Roku has 1.7% with 8.3 million units, and Google Chromecast had a 1.2% share with 6 million units.

Forecasts have all three devices with a bigger footprint. Roku, for example, last month announced it had sold 10 million units in the U.S. alone. Amazon Fire TV, which just launched this summer, was too new to make the SA report.

There’s a little “chicken and egg” discussion inherent in the device vs. content as driver. Has the array of devices available – all of which bring high-quality, premium video to the TV screen – prompted content owners, broadcasters and aggregators to push more assets online? Or, has the flood of content made a market for the devices?

It’s likely a combination of the two; a hand-in-hand journey for the industry.

David Watkins, Service Director, Connected Home Devices, said connected TV devices “fulfill a growing consumer desire to access OTT content on the big screen in the home.”

But, less-expensive devices like the Apple TV, Google Chromecast, Roku and Amazon Fire TV – and all-in-one smart TVs — have begun to push up the ladder, taking more share, especially as game consoles hit a slick spot and stall.

“Game Consoles were until very recently the dominant Connected TV device installed in the living room,” said Eric Smith, an SA analyst. “However, Q2 2014 marked the first time that there are more smart TVs installed in homes globally than IP-enabled game consoles.”

He added that smart TVs will become the dominant Connected TV device in the living room in terms of ownership, noting that the challenge for vendors moving forward will be to grow the number of active users.

To do so, he said, they must ensure that their platforms remain relevant and up-to-date – certainly no easy task given the lengthy TV replacement cycles”.

Follow me on Twitter @JimONeillMedia

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Can Creative Solve The Video Viewability Problem?

October 2, 2014 11:59 am

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How are agencies adapting to stricter video viewability standards, and getting viewers to spend a bit more time watching their ads. For New York-based agency Protagonist, one “trick” is to get right
into the brand story, according to cofounder Jordan Rednor. “We have changed our creative thinking to make sure we adapt [to viewability issues],” Rednor told attendees of the OMMA RTB conference, on
Thursday. Agencies like Protagonist are also looking to direct marketers and TV networks, which are facing similar challenges, Rednor said.

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October 2, 2014 9:03 am

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That “plop, plop, fizz, fizz” you’re hearing is the sound of network TV execs looking to soothe their tummies after they’ve read the latest report from RBC Capital Markets noting that viewership of network websites is continuing to decline.

The report also said its survey found 42% of respondents watched TV or movies on Netflix, up from 37% in February 2013, followed by Hulu and Amazon. Only YouTube was mentioned by more respondents, 44%, up from 40% last year.

Nearly one-fifth of respondents said original content offered by streamers was “extremely important” in their decisions to subscribe, the highest percentage ever.

The RBC consumer survey shows a broad, albeit slight, decline in the number of users who go to networks websites:

  • ABC.com was down 5% to about 10%
  • NBC.com was down 3% to about 13%
  • CBS.com was down 2% to about 12%

But it wasn’t just the nets that got dinged, as Hulu was off 2% to about 25% from a year ago and iTunes showed a 3% decline to about 9%, likely prompting Apple execs to wish their new iPad could get out a little quicker.

The winners?

As you’d expect, Netflix is up 5% among consumers surveyed, YouTube is up 4%, HBO Go is up 4% to about 10%, and Amazon is up a whopping 8% to about 23%.

Of course, it’s not just the website viewing that’s declined. Networks have seen erosion of their overall viewership as audiences have become ever more fragmented, especially Millennials who increasingly have moved away from traditional TV to online and mobile options.

Follow me on Twitter @JimONeillMedia

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October 1, 2014 10:52 am

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For most people, September 15th was a day much like any other. But for Internet-based content providers — including Ustream — it was an important milestone in a story that will shape the future of the Internet. On September 15, the Federal Communications Commission (FCC) officially closed the public comment period on its latest proposal … Continue reading ?

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Change happens

October 1, 2014 9:42 am

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The digital media industry is changing rapidly.

Autumn in the United States brings college football, brilliant foliage and change. The weather gets a little cooler, school resumes and we carefully hoard nice days knowing that the snow could fly tomorrow.

We move indoors, resume routines of past autumns and, invariably, watch more TV.

Like most Baby Boomers, my TV habits have changed. I watch more shows off the DVR, and more fare from Netflix, Hulu and Amazon Prime Instant Video than I’d ever have believed I would.

It’s likely more than operators and broadcasters would have believed, too… until recently.

As John F. Kennedy said, “Change is the law of life. And those who look to the past or present are certain to miss the future.”

At IBC last month, I saw a lot of TV and service provider executives looking into the future, even as they sometimes clung to the past. The mood in Amsterdam was set during the first keynote, when Charlie Vogt, CEO of Imagine, said he believed all-IP delivered TV was just around the corner, less than 2 years away. Of course, during the Q&A, an audience member offered that a Finnish operator already was live-streaming four channels.

U.K. public broadcaster Ch. 4, meanwhile, suggested broadcasters that tried to separate their linear brand from their online brands were doing more harm than good, and revealed its own plans to merge on-demand and linear offerings into “All 4,” an online hub offering its 4oD on demand service and all of its TV networks.

“All in one place, designed from the ground up,” said its CEO David Abraham.

Ah, change.

Hardware continues to get smaller, TV screens continue to get bigger, and the traditional TV audience continues to shrink, or to at least move like a river from one screen to another.

Mobile — as Ooyala’s just released Q2 2014 Video Index showed — continues to grow, increasingly becoming the first screen, especially among younger viewers. More than 25% of all video views in the quarter were on mobile devices.

Mobile devices remain the future. A report from the United Nations forecast that 50% of the world would have access to broadband by 2017, calling mobile broadband specifically the “fastest growing technology in human history.”

The Video Index, by the way, found that most viewing of long-form content was still done on the biggest screens available, televisions.

While that may be true now, how long before bigger mobile screens, like the new iPhone 6 Plus, start to erode that number as well?

Sooner, I think, than we’ll admit to, or even realize.

As C.S. Lewis wrote, “Isn’t it funny how, day-by-day, nothing changes… but, when you look back everything is different?”

Indeed.

Follow me on Twitter @JimONeillMedia

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SatLink and Pi Telecom to offer Cloud-based TV Everywhere platform

September 30, 2014 10:00 am

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company logo

SatLink Communications has announced a partnership with Pi Telecom. Through the partnership, SatLink is expanding into the IP delivery market by bringing the best of TV online through the launch of a new End-to-End (E2E) OTT Cloud-based platform.

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Cable, the FCC and streaming killed Saturday morning cartoons

September 29, 2014 5:49 pm

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One of NBC's SAturday morning cartoon lineups

We hate to be the bearer of bad news, but one of your fondest childhood traditions has kicked the bucket: Saturday morning cartoons are no more. The CW has aired its last batch of Vortexx programming, leaving American kids without any animated broadcast TV to start their weekends for the first time in decades. From here on out, young ones glued to the tube will mostly be watching educational shows.

Filed under: Home Entertainment, Internet, HD

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Via: Slashfilm

Source: Reddit

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AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech

September 29, 2014 2:34 pm

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Big Data just got much bigger at AOL. At its second annual “Programmatic Upfront” event in New York on Monday, AOL announced the launch of a data management platform (DMP) with multi-touch
attribution using technology from Convertro, the consumer tracking platform and attribution tech firm AOL acquired in May.

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How Apple’s Cross-Device Achievements Leaves Us With Unfulfilled Potential

September 29, 2014 12:51 pm

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With Apple’s newest operating systems and Apple Watch, we now have users who are potentially using five devices (Apple Watch, iPhone, iPad, Mac, and Apple TV) from the same manufacturer, all
interconnected through the same iCloud and iTunes accounts! Given its new offerings, here are some implications and opportunities to consider.

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Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV

September 29, 2014 5:37 am

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The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.” The
development comes as eMarketer has forecast a 30% to 40% leap in digital video spending this year to reach nearly $7.8 billion by 2015.

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Sharing Hope Through Live Streaming Video

September 26, 2014 4:19 pm

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Sure, we’ve all heard the bad news about climate change: it’s here, it’s huge, it’s devastating, and it’s not going away anytime soon. Ever wonder whether there’s any good news around this global phenomenon? Well, there is. On September 16–17, 2014, the Climate Reality Project broadcasted live streaming video on Ustream for 24 hours straight, sharing … Continue reading ?

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Netflix users stream 1.5 hours a day, more than 7B hours in 2Q

September 26, 2014 8:00 am

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Netflix users watched 1.5 hours of streaming a day

Netflix subscribers averaged 46.6 hours of streaming per month – more than 1.5 hours a day — in the second quarter, up nearly 20% since 2013 and more than 27% from the same period in 2012.

Its rapidly growing subscriber numbers, however, has pushed its overall streaming up some 350% since 4Q2011 to 7 billion hours, up from 2 billion hours, according to research from The Diffusion Group.

Netflix currently has more than 50 million subscribers globally, with more than 36 million of them in the United States.

“Netflix is the big dog of online SVOD and sets the bar when it comes to viewing hours,” said TDG co-founder Michael Greeson.

In the U.S., Netflix streaming reached 5.1 billion hours in 2Q2014, an increase of 183% over the 1.8 billions hours recorded in 4Q2011.

Global streaming numbers increased nearly 10X to 1.9 million hours in the past quarter compared to 200,000 hours in 4Q2011.

U.S. streaming hours accounted for about 72% of the total Netflix streaming globally. That’s down from 94% in 3Q2011.

As Netflix continues to build out its international business – a recent study from Digital TV Research estimates Netflix could have 104 million international subscribers by 2020 – the U.S. share of total hours will continue to decline.

The company this month launched in two of Europe’s biggest markets, Germany and France, as well as in Switzerland and Austria. It’s expected to roll out soon in Luxembourg and Belgium.

A number of other countries have been rumored as targets for Netflix’s next round of expansion including Australia and Spain, but the company also is rumored to be planning a foray into Eastern Europe and Russia soon.

“When Netflix first launched in 1998 as an innovative DVD-by-mail subscription service it would have been difficult to imagine that, not only would it pass HBO to become the largest premium TV/movie subscription in the US, but that it would be ramping up a formidable international streaming business,” notes Bill Niemeyer, TDG Senior Adviser and author of the new report.

Follow me on Twitter @JimONeillMedia

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September 26, 2014 6:42 am

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Millennials are becoming the TV industry's Holy Grail

More than 40% of consumers under 35 watch TV or movies on their smartphones weekly, new research says, with those viewers typically watching more TV, being more aware of services and subscribing to more platforms than the typical consumer.

“They are the new Holy Grail for the TV industry,” said Jonathan Hurd, a director at consulting firm Altman Vilandrie & Co. “Providers should be devising strategies for capturing this growing and active demographic, especially as more consumers are cutting back on their cable services.”

More than three-quarters (78%) of “smartphone viewers” watch paid online video weekly compared to 49% of others, but 78% also watch broadcast TV weekly, slightly above the 76% rate of others.

Some 71% of smartphone viewers also binge watch (i.e. watch three episodes of a program in one sitting) at least monthly and 41% use their cable provider’s TV Everywhere service every month.

Not surprisingly, consumer awareness of TV Everywhere, which is generally included in a cable subscription, remains low at 40% compared to 58% of smartphone users.

Altman Vilandrie also said tablet ownership increased to 50% from 40% in 2013 and the percentage of all consumers watching TV or movies on tablets weekly jumped to 26% from 17% last year.

“While tablet ownership saw solid gains, the significant growth of folks using a tablet to regularly watch TV and movies proves that this is a viewing platform that will be with us for the long haul,” said Hurd.

The study of 3,000 consumers also found that pay-TV service remains nearly ubiquitous in the United States with just 5% of TV households not subscribing. But, the researcher found, cord shaving jumped from 26% last year to 35% in 2014.

More than half of consumers under 35 said they spend less on cable than they used to because they use internet video instead.

About 1-in-3 cable subscribers said they have considered cancelling cable service in the past year, up slightly from 28% in 2013, and double the 15% reported in 2010.

Follow me on Twitter @JimONeillMedia

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