Posts tagged ‘United Kingdom’

2020 Vision: Netflix aims for over 100 million international subs

September 22, 2014 8:07 am

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Some dandy insight from the folks at Digital TV Research who took Netflix CEO Reed Hastings’s statement at the CTAM Eurosummit in Copenhagen last week that the streamer expects to be in about one-third of the homes it’s available to internationally seven years after launching.

That would mean Netflix expects to have almost 104 million international subscribers by the end of 2020, and that just counts the countries in which Netflix already has deployed.

Currently, Netflix has about 13.8 million international subscribers, about one quarter of the company’s subscribers.

But, International streaming growth is more than twice the U.S. figure; it was up 46% in the past year compared to 22% growth in the U.S.

A recent poll put Netflix in 33% of Canadian broadband homes, about 3 million users. In the Nordics, Netflix already is in an estimated 25% of broadband homes, according to some pundits; its penetration in the United Kingdom, where it launched two years ago, exceeds 10%, according to published reports, about 4.5 million subscribers.

In the U.S., Netflix has more than 36 million subscribers, which aren’t included in the DTVR projection.

The researcher said the cou8ntries Netflix already is in have a total of some 308.5 million TV households.

So, aside from the big numbers, what’s the big deal?

Reach.

With a total audience exceeding 140 million-plus – just within the nations it’s already launched in — Netflix could in the enviable position of being able to reach a bigger audience than any other distributor on the planet by 2020.

That could, for example, mean a change in the way studios release new movies, and, it could position the company as a major player in live event delivery, too.

Ah, the joys of global domination… or, at least, planning global domination. As any Risk player knows, just because you have a plan doesn’t mean you can execute it.

Stay tuned.

Follow me on Twitter @JimONeillMedia

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September 11, 2014 12:53 am

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AMSTERDAM — The job of running a broadcast network today, David Abraham, CEO of U.K. broadcaster Ch. 4 told an audience at IBC2014, hinges on innovation.

And the pubic broadcaster is backing up those words with a big move in 2015: Merging its live linear and on-demand programming into a single entity: All 4.

“For decade, broadcasters have applied technology gradually…” he said. “Today, technology innovation is continual and pervasive. It has to be as central a concern as the creation of great content.

Technology, he said, is no longer just invisible plumbing. And, he said, broadcasters that don’t take advantage of it are missing a big opportunity, especially if they put linear and online into different silos.

“Broadcasters are at a disadvantage if they separate their online brands from their channel brand,” he said. “We think its about blending the two and using the strengths of both, putting the entire channel and digital estate into one universe at the same time.”

The result, he said, are that linear brands are seamlessly reinforced.

“We believe All 4 will deliver the most advanced broadcaster response” to the changing viewer landscape.

“All in one place, designed from the ground up.”

Abraham said multiplatform delivery has become “integral to our creative process.”

He also pointed out that the connected environment gives broadcasters new ways to connect with audiences, something Ch. 4 has taken advantage of.

The broadcaster has offered users the opportunity to register for its online product and get access to additional content, and to receive personalized recommendations, among other perks.

It’s paid off to the tune of more than 11 million registered users, a number increasing by 10,000 new users daily.

“It has created a new viewer relationship platform,” he said, one that has been well received by advertisers who can use data from users to create targeted ad packages.

The dynamic elasticity of the cloud, he said, is allowing Ch. 4 to scale, while at the same time keeping costs under control.

Follow me on Twitter @JimONeillMedia

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UK, Germany get Amazon Fire TV a bit earlier than expected

September 4, 2014 6:05 am

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Amazon Fire TV is launching in the UK and Germany

Amazon’s Fire TV box is now available for pre-order in the United Kingdom and Germany with delivery scheduled to begin next month.

Consumers who order today in Germany will be able to get their hands on the digital streaming device starting Sept. 25; for those in the U.K., delivery won’t start until Oct. 23.

The box, about the size of a deck of cards, allows users to access Amazon Prime Instant Video, as well as a range of other Internet video services, will cost 99 euros in Germany and £79 in the U.K., where it also will be available at retailers Argos, Dixons, Sainsbury’s and Tesco. Existing Amazon prime members in both countries can get the box for 49 euros and £49 for the next five days.

The early release date in Germany likely is a response to Netflix’s planned rollout there later this month.

Amazon already is in Germany with Amazon Instant Video and Prime Instant Video and has announced several new content deals there in an effort to blunt Netflix’s roll out.

Amazon Fire TV in Germany also includes access to catch-up and on-demand services from ZDF, ARD, Sport 1, Bild, Spiegel TV, Zattoo, Arte, Servus TV, and more. International content partners include Dailymotion, Vevo, Bloomberg, MUBI, Red Bull and others.

Unlike the U.K., German Fire TV users won’t – at the moment – have access through the device to Netflix, but that’s likely to change once Netflix is deployed.

In the U.K., Fire TV will support Amazon Instant Video, Prime Instant Video, and a range of other services including Netflix, YouTube, Demand 5, Sky News, Twitch, Spotify, Vevo and several others. It doesn’t currently list the BBC’s iPlayer as one of the services available; Amazon says more content services will be coming soon, including Demand 5, Curzon Home Cinema, STV Player, and more.

The Fire TV box launched in the U.S. market earlier this year into a crowded field that included devices from Apple, Google and Roku, among others.

Like Apple and Google, Amazon is offering an inexpensive device that gives consumers access to an near-endless array of content; a new take on the classic razor-razor blade business model.

But this model also includes a wild card: Netflix.

Follow me on Twitter @JimONeillMedia

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