As Canadian regulators consider unbundling cable packages and other measures, large US cable networks like Viacom threaten to just take their services online.0
The results are in, and Maker Studios is the reigning champion. In the latest edition of Comscore’s monthly online video report, Maker Studios has snagged the number one spot away from VEVO in the network rankings.
With more than 45 million unique US viewers in August, Maker Studios took the throne from VEVO by a margin of 3.1 million viewers.
No doubt this win had something to do with the rise in availability of video from Disney, which bought Maker back in March. As more of those Disney heavy-hitters are incorporated into the Maker Studios catalog, I bet we will keep seeing these numbers grow.
In fact, earlier this week Maker Studios signed a new deal with Latino YouTube network MiTu for original and branded content for Hispanic audiences. With this deal, Maker with work with YouTube talent across the MiTu network to create English and Spanish-language programs.
According to a 2014 Nielsen report, Hispanic consumers spend more time consuming digital video than the average, and are considered to be digital trailblazer. Given this, Maker Studio’s new focus on the Latino community is well-timed.
MiTu has 55 million subscribers and more than 470 monthly views, and is best known for the shows CifraClub, craftinggeek and a recent award winner EnchufeTV.
UPS’ experiment with in-store 3D printers apparently went off without a hitch — the shipping service has expanded the availability of 3D printing services from six test markets to nearly 100 locations across the US. While the hardware is still concentrated in a relatively small batch of cities, such as New York and Chicago, there’s now a much better chance that a shop near you has the gear for printing everything from prototypes to a one-of-a-kind phone cases. There’s no word of any additional rollouts at this stage. However, it’s reasonable to presume that more stores will get on-the-spot object making if it proves popular with crafters nationwide.
Filed under: Peripherals0
This blog was provided by Paul Neto, Director of Research at YuMe, Inc. YuMe, a leading provider of video brand advertising solutions, is one of Brightcove’s Technology Partners. YuMe’s proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices.
Viewing video content on a computer, tablet or smartphone has become a popular pastime for people all over the world – especially the US. With more screens flooding the marketplace, it’s important for politicians to take advantage of all the video advertising avenues available to them to target intended and potential voters during their political campaigns.
In order to determine current trends around voter viewing habits and media consumption, specifically related to political campaigns for this year’s upcoming mid-term election, YuMe polled 817 intended voters (36% democrat, 30% independent, 29% republican) from a nationally representative online panel. Results confirmed rampant multi-screen viewing trends, and gleaned insights into voter’s planned behavior for the upcoming mid-term election.
These results show the value in leveraging digital media when building a successful political campaign, specifically around the growing importance of user-initiated pre-roll video and the benefit that comes from joining a candidate or advocacy group’s message and call to action with streaming video. Pre-roll video ads are one of the most effective types of advertising in the digital space, and can influence voter decisions, while raising both engagement and brand awareness for a specific candidate.
Clearly, digital video is important and influential in the political realm. Politicians are hungry for data around media consumption for their campaigns, striving to understand how to best target their audience- intended voters. As voters continue to source information from multiple screens, it will be crucial for politicians to adapt their campaigns across the digital world.
To view the infographic and read the full report, please visit: YuMeResearch.com.0
Though a quarter of Spotify users pay $10 a month to avoid ads, the other 30 million have to put up with them. Now, Spotify is set to roll out a new form of advertising that may ease (or add to) some of that pain: video commercials. There will be two forms: “Video Takeover” ads will be played regularly on Spotify’s desktop apps, but let advertisers to buy an entire slot of time. Meanwhile, “Sponsored Sessions” will let mobile users watch short videos in exchange for 30 minutes of ad-free listening. In either case, ads will be limited to 15- or 30-seconds. It might seem odd to play TV commercials on a radio service, but Spotify pitched the idea to advertisers in June at Cannes and major players like Coca Cola, McDonald’s and Ford signed on for the launch. Ad Age said that Spotify will play ads exclusively for those brands by year’s end in the US, UK and six other markets. It’ll roll out worldwide to any interested company in 2015.
Consumers in the United States are more than 3X likely to recommend their OTT service provider than their pay-TV service provider, according to Ericsson’s latest edition of its annual ConsumerLab TV & Media Report.
The report, in its fifth edition, measured consumers’ Net Promoter Score, the difference between Promoters and Detractors, and found OTT ranked a +39 compared to pay-TV’s +12.
The study’s authors said the difference in scores likely was related to consumers’ satisfaction with key TV and video attributes. They pointed out that not only were consumers more satisfied with the prices offered by OTT on-demand service providers but also their ability to ensure access to content from any device and place.
What was more surprising, however, it the consumer perception that the selection of content offered by OTT services is better than that offered by pay-TV services.
Ericsson said both OTT and pay-TV received high marks for video and audio quality, which was seen as more important than price or portability of content.
Ericsson posits that future TV viewers will be unwilling to pay for inflexible managed TV packages in order to get access to the content they love.
Some quick facts from the report:
Follow me on Twitter @JimONeillMedia
Just over three months since rumours first emerged that YouTube was in talks to acquire video game streaming website Twitch for a reported US$1 …
Who Stole the Four Hour Workday?
Alex is a busy man. The 36-year-old husband and father of three commutes each day to his full-time job at a large telecom company in Denver, the city he moved to from his native Peru in 2003. At night, he has classes or homework for the bachelor’s in social science he is pursuing at a nearby university. With or without an alarm, he wakes up at 5 AM every day, and it’s only then, after eating breakfast and glancing at the newspaper, that he has a chance to serve in his capacity as the sole US organizer and webmaster of the Global Campaign for the 4 Hour Work-Day.
I’ve been trying to contact other organizations, he says, though, ironically, I don’t have time.
But Alex has big plans. By the end of the decade he envisions a really crazy movement with chapters around the world orchestrating the requisite work stoppage.
A century ago, such an undertaking would have seemed less obviously doomed. For decades the US labor movement had already been filling the streets with hundreds of thousands of workers demanding an eight-hour workday. This was just one more step in the gradual reduction of working hours that was expected to continue forever. Before the Civil War, workers like the factory women of Lowell, Massachusetts, had fought for a reduction to ten hours from 12 or more. Later, when the Great Depression hit, unions called for shorter hours to spread out the reduced workload and prevent layoffs; big companies like Kellogg’s followed suit voluntarily. But in the wake of World War II, the eight-hour grind stuck, and today most workers end up doing more than that.
The United States now leads the pack of the wealthiest countries in annual working hours. US workers put in as many as 300 more hours a year than their counterparts in Western Europe, largely thanks to the lack of paid leave. (The Germans work far less than we do, while the Greeks work considerably more.) Average worker productivity has doubled a couple of times since 1950, but income has stagnatedunless you’re just looking at the rich, who’ve become a great deal richer. The value from that extra productivity, after all, has to go somewhere.
It used to be common sense that advances in technology would bring more leisure time. If every man and woman would work for four hours each day on something useful, Benjamin Franklin assumed, that labor would produce sufficient to procure all the necessaries and comforts of life. Science fiction has tended to consider a future with shorter hours to be all but an axiom. Edward Bellamy’s 1888 best seller Looking Backward describes a year 2000 in which people do their jobs for about four to eight hours, with less attractive tasks requiring less time. In the universe of Star Trek, work is done for personal development, not material necessity. In Wall-E, robots do everything, and humans have become inert blobs lying on levitating sofas.0
Let’s face it: your kid probably doesn’t need another set of Star Wars-themed Lego especially since there’s a lot of damn cool stuff going on in the real world. Like science. Science is cool. Lego has put together this $20 “Research Institute” set to let young’uns act like scientists. And the figurines are all women, to boot! It’s just too bad it looks like everyone else is having fun other than the chemist.0
Neil Young has taken a stand on many environmental issues (like co-founding Farm Aid and preaching about the benefits of the electric car). As Stereogum points out, he’s now turned his attention toward the fabric of our lives. In a note on his website, he explains that he’s transitioning away from selling t-shirts made from non-organic cotton and is encouraging fans to purchase organic clothing.
On his last European tour, he handed out free organic cotton shirts that said “PROTECT” and “EARTH”. “I vow to speak up & to do what I can to PROTECT EARTH,” he writes. “Take a personal vow, as I have, to make a difference in any way you can. Share the information you find here and elsewhere that illuminates the threats & the solutions to PROTECT EARTH.”
Here’s his reasoning for boycotting non-organic cotton:
- Cotton is the most widely used textile crop on earth – covering almost 5% of Earth’s cultivated land
- Cotton is second for most pesticide use of all crops & it uses 25% of all of the petrochemical based pesticides, fungicides and herbicides globally
- In the US, it takes about 1/3 of a pound of pesticides and herbicides to grow enough conventional cotton for just one T-shirt.
- The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens (acephate, dichloropropene, diuron, fluometuron, pendimethalin, tribufos, and trifluralin)
- These chemicals absorb into the soil which can affect nearby crops, get into water supplies and rivers and affect many lifeforms downstream
- Because cotton is grown primarily for its fiber, it is regulated as a non-food crop yet the majority of the cotton plant in the form of cottonseed, approximately 60% by weight, ends up in our food supply.
- Most cotton is heavily processed using additional resources for stripping, waxing, bleaching, dying and softening
- 2,700 liters of water is used to grow the cotton for just 1 t-shirt!!!
( & that doesn’t even account for the processing dying etc….)
- That’s enough water for 1 person to drink for 900 days or enough water to flush your ( non low flow) toilet 270 times!
- All this & then there’s all the energy consumption as well in growing, manufacturing, processing, transportation etc….
In addition to endorsing organic cotton, he encourages people to think carefully about their laundry habits. Go ahead and read up on Neil Young’s eco-friendly laundry pro tips here.
Apple’s $450 million ebooks case settlement received preliminary approval from US District Judge Denise Cote today, though the ultimate sum distributed to consumers will hinge on the outcome of Apple’s appeal. If the original verdict is upheld, $400 million will go to consumers that were “harmed” by the price-fixing scheme between Apple and book publishers, with $50 million directed to lawyers’ pockets. If Apple somehow pulls an upset and wins on appeal, the company won’t have to pay anything. And then there’s a third scenario: the appeals court could overturn Cote’s verdict and kick the case back down to her for another go. Should that play out, Apple will pay consumers $50 million, with lawyers still earning a healthy $20 million…0
It’s finally happened: as of today, unlocking your cellphone to work on other networks will be legal again in the US. The White House and Senator Patrick Leahy (D-VT), who helped pass legislation earlier this year, announced that President Barack Obama is signing the Unlocking Consumer Choice and Wireless Competition Act. The bill will restore a copyright exemption that allows customers (or authorized third parties) to modify a phone’s firmware, removing the restrictions that most carriers place on their phones.
President Obama made clear last week that he would be signing the bill, a version of which was recently agreed upon by both the Senate and the House of Representatives. The rule was one of several proposals floated last year in…0
You can count on Japan to perpetually push the idea of robot pets — and some of us are okay with that. Poochi is the latest effort from Sega Toys, and it can interact with with a downloadable app / mini-game on Nintendo’s 3DS. This particular robot pet series has been on sale in Japan (and the US) for several years, but this is a notable evolution: the blue and pink pet substitutes communicate with 3DSes wirelessly, translating yips and barks into, well, Japanese. It sings (the way a cartoon robot dog should), and can even play rock-paper-scissors with you if you’re feeling particularly lonely. Courtesy of the 3DS connection, there’s several more mini-games and even a Nintendogs-ish interaction screen — which is kind of confusing when the dog’s right in front of you in real life. Poochi has sensors on its back, nose and tail, and there’s handy color indicators on its face to indicate how it’s feeling. The robot (and companion app) launches today, priced at 6,000 yen — around $58. We’ve added the (surprisingly intense) TV ad after the break. We’re still waiting on an alpha-male version.
Filed under: Robots
Source: Nintendo (Japanese)0