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There are signs and new trends in video marketing that could lead to some interesting opportunities for media marketing, streaming hosting and streaming video developers. What we are seeing is a trend for autonomy, or away from external reliance and commonality, especially in video and mobile media.4 karma points
Shot sequences are useful jumping-off points for beginner (and experienced) videographers.
Most often, a video is made up of several shot sequences, similar to how this blog post is made up of several paragraphs. Within each paragraph (or shot sequence), there are multiple sentences (or shots) that work together to create distinct sets.
Let’s review this thrilling metaphor, shall we?
– Blog Post = Video.
– Paragraph = Shot Sequence.
– Sentence = Shot.
While taking a course in photo and video journalism at the Harvard Extension School, I learned some tried and true sequences that I still use to this day. These priceless gems have helped me to diversify my shots and create more dynamic videos.
Here are *five* of my favorite shot sequences. Try ’em out in your next video!
### 1. Medium. Close. Wide.
This is a great one to start with because it can be used in pretty much any type of video, and it requires minimal effort. It’s like the Meryl Streep of shot sequences: always a solid choice.
First: Capture a medium shot to establish a focus for your sequence.
Second: Take a close-up shot to highlight an interesting detail. This shot will serve as the sriracha for your sequence! Bam! Instant spice!
Third: Shoot a wide shot that includes more of the environment.
In general, close-ups are really useful when you’re trying to split up shots in an otherwise static video. If all my sentences were the same length and style, my paragraphs would become quite boring. Hooray for variety!
### 2. Close-up Collage
While we’re on the topic of close-ups, you can shoot a whole collection of them to create a portrait of a setting or a subject. Pair this with a caramel-smooth voice-over, and you’re on your way to creating video magic.
Imagine a scene with a woman reading a newspaper. As a videographer tasked with capturing this, you could use a nice, long medium shot of her reading away and call it a day. Or, you could take multiple brief close-up shots featuring her focused eyes, the headlines of the paper, the steaming mug of coffee, her purple nails, and any other interesting pieces that make up the whole. Talk about sriracha! Now we’re getting spicy!
### 3. The Reveal (my favorite!)
This shot sequence is analogous to a surprise birthday party in terms of the sheer joy it brings. First, think of something fun that you want to reveal in the last shot of your sequence. Maybe it turns out that your subject is standing among a colony of small penguins. Maybe someone behind him is actually talking, and he’s just mouthing the words. Maybe he’s wearing metallic leggings.
The possibilities are endless! In your first shot (or shots), be sure to hide the surprise, then “jump out,” or make the big reveal, in the last shot! So fun!
### 4. Match on Action
Some people call this method “cutting on action.” To build this sequence, you take multiple shots from different angles while preserving the continuity of the subject’s action.
Each new shot should pick up the subject’s action from the previous shot:
When done well, this sequence can make your video look seamless and professional, like a tuxedo unitard. Actions that your subject can repeat work best for this sequence.
### 5. Action. Reaction.
For this shot sequence, you will need at least two subjects, an “actor” and a “reactor.” When casting, it’s helpful to find subjects who are comfortable with expressing themselves on camera. As you can see in our video example above, Dave is quite comfortable with being a drama queen. Perfect.
Since I love anthropomorphized animals, I couldn’t help but provide you with another quick example. Let’s say one penguin, Randy, is surprising another penguin, Karen, with flowers.
– First shot: Karen is typing away with her penguin flippers at her desk.
– Second shot: Randy waddles over to Karen’s desk and pulls a bouquet of flowers out from behind his back. This is somewhat difficult because he has no hands.
– Third shot: Karen’s face is surprised and excited. She can’t believe Randy remembered her birthday!
– Fourth shot: Randy smiles and nods.
Once you begin shooting this sequence, the spatial relationship between the two subjects needs to remain consistent. In other words, if Karen begins on one side of the frame opposite Randy, she sure as heck needs to stay on that side. Otherwise, you risk creating cognitive dissonance, and penguins hate cognitive dissonance.
### It’s Go Time!
When I went out to shoot my first video assignment, I brought a whole list of shot sequences in my back pocket and experimented with them constantly. You can, too!
It’s important to keep in mind that you can alter and expand upon these models; think of them as starter logs for your creative fire. You feel that steam heat? It’s even more important to stay true to your own unique style. Maybe you are a close-up collage Craig, or an action-reaction Antonia. Maybe you want to squeeze three close-ups in between a medium and a wide shot! Go crazy! There are no rules! Go get ’em tiger!
Have you tried any of these shot sequences before? How would you expand on these templates? Do you have your own favorite sequence(s)?0
HTC revealed its plan to turn Sense feature Zoe into a full-on social network a couple months back. Today, the company announced that the photo and video-sharing app is exiting its open beta, and is available for compatible Android devices (4.3 and above). If you’re in need of a refresher, Zoe lets you turn snapshots and video clips into highlight reels (Zoes) with music included. It also allows your pals to “remix” photos and videos with yours for collaborative efforts that can now be 7, 15 or 30 seconds in length. And as you might expect, Zoe works with footage from the company’s newfangled RE action cam to produce the final product, should the need arise. So what about the iOS app? While the Android faithful can nab the software today, HTC says that the version for Apple’s gadgets will arrive “later this year.” For now, the curious can take a closer look at the iOS app in the gallery down below. %Gallery-slideshow231391%0
Keep your eyes on the game console. Well, a lot of consumers are doing just that: watching the gaming console. About 46% of broadband homes in the U.S. have a gaming console connected to the Web, and
more than one quarter use it as their primary connected consumer electronics device. About three-quarters of those who rely on the gaming console as the main screen say they regularly use it to watch
non-gaming content such as online video.
Last weekend, Maker Studios had a little event at Disney Studios, which is not at all odd because Disney now owns them. But the criss-cross of “little” companies (like Maker once was) made big (by
companies like Disney, and The Chernin Group and others) is a sign of online video growing into adult clothing, and keeping an address at YouTube while building separate franchises of their own.
launches “Say Hello,” a 2:20 video that depicts how its new messaging system works: it lets users have conversations about Pins on Pinterest, making the creative process more contagious than ever. The
video follows three groups of people, each inspired by different Pins and the ease of sharing and discussing newly discovered Pinterest items. One couple sets out to build a canoe, while another is
looking for an ideal dinner meal. A team of colleagues discuss spaceship ideas to create the perfect addition to a future sci-fi movie. The video is a nice balance of people using social media as
inspiration to create things that are offline, with other people. Watch the video here, created by Strike Anywhere.
FreshPet got a really, smart five-year old to talk adorable pets in a winning YouTube campaign that drove up the average daily site traffic by 416% since the video launched. About 86% of Web site
visitors driven by the video new to freshpet.com. It’s not only the success of the video. The analytics behind YouTube campaigns continues to turn Google’s video platform into a performance marketing
Mobile video ad spend has spiked 196 percent year-on-year to reach GBP64m in the UK — making it the fastest-growing digital ad format, according to the Internet Advertising Bureau (IAB) and
PricewaterhouseCoopers’ latest UK Digital Adspend report. Total digital ad spend rose 16.6 percent to GBP3.5bn in the first half of 2014, driven largely by the UK public’s increasing demand for video
content on computers, tablets and smartphones. Online and mobile video advertising saw a combined rise of 59 percent to hit GBP202m.
Finding a way to unleash the power of video in social can be essential to your brand’s long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by
2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what
might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.
The international Broadcasting Convention (IBC) finished up last month, attracting a record crowd of over 55,000 attendees to Amsterdam. This renowned event allows attendees from all over the world to learn about developments that are shaping the industry, interact with the latest technology, and experience world-first product demonstrations.
Brightcove was again at IBC in force with team members attending from across the globe. This year we had some exciting news to unveil with the launch of our new player, which will form the basis of all of our player experiences going forward, and also launched Perform, a stand-alone player service that is built around that industry leading player. We were also able to get updated on the state of the market of the dynamic broadcast and digital media industries.
After collectively reflecting on the event, we compiled the team’s perspective on the top three emerging trends coming out of IBC:
The inevitable convergence of conventional broadcast and digital video is accelerating, with media companies across the world evaluating how to address the changing nature of content workflows, programming strategy, advertising, organizational models, technical infrastructure, and much much more. While the shift to a digital-centric paradigm has been forecasted for some time, 2014 seems to be the year that the broader industry has really embraced the coming reality. While the transition is underway, there are still a large number of media customers — across broadcasters, operators, publishers and media conglomerates — that are just now getting serious about significant digital investments, recognizing the risk of being left behind.
The Need for Simplification
Media executives and their organizations are feeling the pain of complexity as they wrestle with operating, maintaining, supporting, and updating multiple digital video implementations that have been developed disparately over time for consumer experiences across a range of platforms and devices. For providers of premium video, creating a beautiful, seamless experience that replicates or exceeds the expectations consumers have for linear broadcast adds even more complexity. Broadcasters and publishers want and need simplicity in order to be successful in a world where device proliferation, platform fragmentation and audience expectations remain dynamic variables.
Multi-Screen is Now the Norm
Multi-screen and multi-platform are now the messages spoken by all product and service providers — across both digital and broadcast companies. While it seems that everyone is now speaking the same language, the reality is that the varying requirements from media companies means that the words mean different things to different people. Providing the best content experience to consumer audiences on every screen — from TVs and desktops to smartphones and tablets, and game consoles and set-top boxes — while driving profitable revenue growth is of paramount importance to every media organization today. But, for each of them the questions of streaming formats, unified workflows, asset management, optimized advertising, managing content rights, seamless playback, and many other requirements creates a dizzying array of capabilities necessary for multi-screen success.
For Brightcove, the evolution of our products and services over the last two years has been driven by the understanding that our media customers need to deliver beautiful video experiences to audiences on every screen, enabled by technology solutions that are powerful, elegant and flexible. Click here for more information on our services.0
When you think of basketball, you may think of Lebron, Kobe or March Madness. You’re probably not thinking about Japan, but you should be.
Over the last 15 years, basketball has enjoyed increased popularity in Japan and is now one of the most popular sports in the country. With over 33 professional and semi-professional teams nationwide, there’s no shortage of players to root for.
Thanks to one of our customers, we’ve had the privilege of following the growth of basketball in Japan from the sidelines, and it’s been thrilling! Basketball Japan TV (BJTV) is one of the premier basketball leagues in the country, serving up over 1000 games per year with over 24 regional leagues.
Basketball Japan TV offers fans a subscription to games by device, so streaming video to as many devices as possible is key. With over 76 million mobile devices in Japan, that’s no easy feat. Fans want to be able to watch their favorite team play in real time, whether it’s on their Android, iOS or other device without buffering or quality interruptions.
With Ooyala, BJTV powered live streaming for over 1000 basketball games per year, streaming to fans on their mobile, desktop or tablet devices. With coverage to over 97% of Android devices, BJTV ensured that fans spent less time trying to get video on their devices, and more time cheering for their favorite team.
Takashi Sudo, Executive Officer of Human Academy Co. and BJTV, remarked, Our sites including BJTV are all paid services available for members. Compared to before introducing Ooyala, sales have increased by 230% and unique members have increased by over 500%. A miracle is happening in reality.
Basketball Japan TV brings fans closer to the basketball court with live coverage directly to mobile devices, tablets and desktops. By giving fans the ability to watch their favorite team anywhere, we can ensure that no basketball fan misses their favorite game.
Want to learn more about how Ooyala and BJTV powered basketball to fans on any device? Check out the video case study.
Basketball Japan TV is an Ooyala customer