Finding a way to unleash the power of video in social can be essential to your brand’s long-term success. In fact, according to Cisco, social video will account for 69% of consumer Internet traffic by
2017. However, cracking the code to video success on social networks can be mind-boggling: from allocating budgets to measuring results, to finding the right audience on the right platforms. So what
might be helpful for you to know before your next campaign? Here are some tips to help you win in one of the most competitive advertising landscapes.
ITV Commercial has created a new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses. Among the first to sign for the new
platform — which offers brands the chance to create cost-effective interactive Video On Demand (VOD) adverts — are radio manufacturing brand Pure, furniture retailer Arighi Bianchi and social
housing company Keepmoat. ITV will offer three templates to best suit the advertiser’s content.
TV networks’ weak upfront advertising market was a mixed bag for the business — but not all that bad for CBS, according to Les Moonves, president/chief executive officer for CBS Corp. In-season TV
shows for video on demand may not be in the cards, but management is happy about the network’s upfront performance.
Verimatrix has announced that Deutsche Glasfaser has selected the Verimatrix Video Content Authority System (VCAS) to provide revenue security for its linear TV, radio, VOD and multiscreen services.
upc cablecom has announced the launch of its online video library MyPrime. MyPrime costs CHF 9.95 per month and offers unlimited use of the complete library. Customers with a bundle can use MyPrime at no additional cost.
For August 2014, DaCast is running a bandwidth referral for live streaming video and on demand video. The program is our most generous yet, giving a full month’s worth of bandwidth to accounts that participate. Bandwidth is good for VOD and live streaming services. Introducing our biggest referral program ever. For August, from the 6th [ ]0