Page 1 of 3
Keep your eyes on the game console. Well, a lot of consumers are doing just that: watching the gaming console. About 46% of broadband homes in the U.S. have a gaming console connected to the Web, and
more than one quarter use it as their primary connected consumer electronics device. About three-quarters of those who rely on the gaming console as the main screen say they regularly use it to watch
non-gaming content such as online video.
launches “Say Hello,” a 2:20 video that depicts how its new messaging system works: it lets users have conversations about Pins on Pinterest, making the creative process more contagious than ever. The
video follows three groups of people, each inspired by different Pins and the ease of sharing and discussing newly discovered Pinterest items. One couple sets out to build a canoe, while another is
looking for an ideal dinner meal. A team of colleagues discuss spaceship ideas to create the perfect addition to a future sci-fi movie. The video is a nice balance of people using social media as
inspiration to create things that are offline, with other people. Watch the video here, created by Strike Anywhere.
DJI has just shown off one of the most spectacular drone videos we’ve ever seen of an erupting volcano, so close it resulted in a melted a GoPro camera. The pilot, Eric Chang, captured the footage at the Bardabunga volcanic system in Iceland using an off-the-shelf DJI Phantom 2 drone equipped with a GoPro Hero 3+ camera. After an eleven hour journey over nearly impassable terrain, his team arrived to within 2 km of the volcano, which was spewing lava as high as 150m (460 feet) in the air.
Filed under: Cameras
Source: DJI Feats (YouTube)0
Autumn in the United States brings college football, brilliant foliage and change. The weather gets a little cooler, school resumes and we carefully hoard nice days knowing that the snow could fly tomorrow.
We move indoors, resume routines of past autumns and, invariably, watch more TV.
Like most Baby Boomers, my TV habits have changed. I watch more shows off the DVR, and more fare from Netflix, Hulu and Amazon Prime Instant Video than I’d ever have believed I would.
It’s likely more than operators and broadcasters would have believed, too… until recently.
As John F. Kennedy said, “Change is the law of life. And those who look to the past or present are certain to miss the future.”
At IBC last month, I saw a lot of TV and service provider executives looking into the future, even as they sometimes clung to the past. The mood in Amsterdam was set during the first keynote, when Charlie Vogt, CEO of Imagine, said he believed all-IP delivered TV was just around the corner, less than 2 years away. Of course, during the Q&A, an audience member offered that a Finnish operator already was live-streaming four channels.
U.K. public broadcaster Ch. 4, meanwhile, suggested broadcasters that tried to separate their linear brand from their online brands were doing more harm than good, and revealed its own plans to merge on-demand and linear offerings into “All 4,” an online hub offering its 4oD on demand service and all of its TV networks.
“All in one place, designed from the ground up,” said its CEO David Abraham.
Hardware continues to get smaller, TV screens continue to get bigger, and the traditional TV audience continues to shrink, or to at least move like a river from one screen to another.
Mobile as Ooyala’s just released Q2 2014 Video Index showed continues to grow, increasingly becoming the first screen, especially among younger viewers. More than 25% of all video views in the quarter were on mobile devices.
Mobile devices remain the future. A report from the United Nations forecast that 50% of the world would have access to broadband by 2017, calling mobile broadband specifically the “fastest growing technology in human history.”
The Video Index, by the way, found that most viewing of long-form content was still done on the biggest screens available, televisions.
While that may be true now, how long before bigger mobile screens, like the new iPhone 6 Plus, start to erode that number as well?
Sooner, I think, than we’ll admit to, or even realize.
As C.S. Lewis wrote, “Isn’t it funny how, day-by-day, nothing changes… but, when you look back everything is different?”
Follow me on Twitter @JimONeillMedia
The year was 1997. ER successfully pulled off a live season premiere, Titanic became the most expensive movie ever made, and a little cable network called Comedy Central took what was essentially the first-ever viral video and turned it into an animated show called South Park. Seventeen seasons later, the Colorado boys have delivered a plethora of shenanigans and the show itself has redefined what cable television could get away with (mainly gross, irreverent, politically incorrect and, most of all, daring stunts).
Since its debut, the show has lampooned just about everything and everyone imaginable, from Martha Stewart to Kanye West to Canada. Not to over-dramatize it, but there’s a lot of history in the over 200 episodes that make up South Park’s 17 seasons thus far. And now that those 17 seasons are exclusively available on Hulu, with brand new episodes from season 18 available the day after they air, history has never been more stream-able.
Because we took into consideration that this news can be a lot of satire for you to take in all at once, we’ve compiled some of the series’ best moments into slightly more digestible groups from the best jokes, to classic episodes, to best celebrity episodes. If nothing else, it’s perfect viewing material for when you’re hanging out with Mr. Towlie.
Without further adieu, here are a few of our favorite clips from the history of South Park. Be sure to watch all of these and more, only on Hulu.
Kenny is South Parks most ill-fated character with more on-screen deaths than you can shake an orange hoodie at. Also, we’re not sure what he just said but we’re pretty sure it’s absolutely filthy.
Just because the characters of South Park show utter contempt for every convention of civilized society doesn’t mean they don’t need someone to hold them.
Eric Cartman might just be the greatest TV villain of all time. Revisit some of his most nefarious moments with this collection of greatest hits.
Before creators Matt and Trey became Broadway superstars with The Book of Mormon, they were writing songs for the good people of South Park and featuring popular classics in a whole new light.
South Park has turned roasting celebrities into a comedic art form. From Kanye West to Tom Cruise to Martha Stewart, no star is immune to Matt and Trey’s celebrity snark.
Canadians: they’re just like us, eh, guy? Here are the greatest moments featuring our friends to the North. What a wonderful day for Canada, and therefore the world.0
Since its premiere at the Tribeca and SXSW Film Festivals, the release of the long-awaited Saturday Night documentary is no longer a pipe dream. The film has been one of the most highly anticipated releases since the original announcement from Oscilloscope Pictures in 2010. And, starting today, it will be available for you to watch and enjoy, only on Hulu Plus. This marks the premiere and streaming debut of the documentary to the public.
For his NYU Film School Project, James was able to get unprecedented access to the inner workings of Saturday Night Live like no one else ever had. The end result was Saturday Night – a behind-the-scenes look at the production of an SNL episode back in 2008. James documented the entire week from the pitch sessions, to the table reads and rehearsals, to the final broadcast.
The film features two-time Academy Award nominee and legendary Hollywood A-lister John Malkovich as the host of the very special episode, which was also known for the return of cast favorite Amy Poehler (back from maternity leave) and musical guest TI. The original NYU assignment was to make a 7-minute documentary short centered on one person. Franco set out profiling cast member Bill Hader, but the opportunity to make a full-length feature was too good for him to to pass up.
Since its debut, the film has gathered much acclaim. According to Indiewire, the documentary debuted at the SXSW Film Festival in 2010 and the independent movie studios were salivating to get their hands on it. And, Adam Yauch of the Beastie Boys and principal of Oscilloscope praised the doc by stating, SNL is my mother f*ckin’ shit, and James is my mother f*ckin’ man. High praise indeed.
Hulu is thrilled to be working with Rabbit Bandini Productions (Franco’s production company) to bring this project to Hulu. It is generally hard to characterize a film as having cult status prior to it ever having been publically shown this might be the exception. Head over to Hulu Plus to experience it for yourself!
More than 40% of consumers under 35 watch TV or movies on their smartphones weekly, new research says, with those viewers typically watching more TV, being more aware of services and subscribing to more platforms than the typical consumer.
They are the new Holy Grail for the TV industry, said Jonathan Hurd, a director at consulting firm Altman Vilandrie & Co. Providers should be devising strategies for capturing this growing and active demographic, especially as more consumers are cutting back on their cable services.
More than three-quarters (78%) of smartphone viewers watch paid online video weekly compared to 49% of others, but 78% also watch broadcast TV weekly, slightly above the 76% rate of others.
Some 71% of smartphone viewers also binge watch (i.e. watch three episodes of a program in one sitting) at least monthly and 41% use their cable provider’s TV Everywhere service every month.
Not surprisingly, consumer awareness of TV Everywhere, which is generally included in a cable subscription, remains low at 40% compared to 58% of smartphone users.
Altman Vilandrie also said tablet ownership increased to 50% from 40% in 2013 and the percentage of all consumers watching TV or movies on tablets weekly jumped to 26% from 17% last year.
While tablet ownership saw solid gains, the significant growth of folks using a tablet to regularly watch TV and movies proves that this is a viewing platform that will be with us for the long haul, said Hurd.
The study of 3,000 consumers also found that pay-TV service remains nearly ubiquitous in the United States with just 5% of TV households not subscribing. But, the researcher found, cord shaving jumped from 26% last year to 35% in 2014.
More than half of consumers under 35 said they spend less on cable than they used to because they use internet video instead.
About 1-in-3 cable subscribers said they have considered cancelling cable service in the past year, up slightly from 28% in 2013, and double the 15% reported in 2010.
Follow me on Twitter @JimONeillMedia
For many years, brands have gone to great lengths to ensure that their videos “go viral.” They try to create funny, endearing or heart-wrenching ads that are compelling enough for people to share
across their social channels. Some take it a step further by creating ads that are somewhat controversial to spark more conversations across Facebook and Twitter. While we always applaud great
creative efforts, we believe these brands need to resthink their overall approach to video. The key to creating a successful video strategy in 2014 and beyond isn’t just about going viral; it’s about
understanding what motivates consumers to watch and share branded videos.
The number of U.S. consumers using tablets to watch TV and movies has skyrocketed in recent years and many consumers bought tablets for the first time last year, according to a consumer survey by Altman Vilandrie & Company.
Not sure if you want to hide your shiny new iPhone’s newfangled design in a bulky case? Maybe you should — apparently, it’s quite pliable. iPhone 6 and 6 Plus users on Twitter seem to be finding small, but noticeable bends just south of the handsets’ volume controls. Front-pocket storage is all it takes to give the handset a gentle slope, according to some users, but it can be bent other ways too. Back pockets and malicious YouTube users (video from Unbox Therapy after the break) can both bend the device to their will.
Update: Just for kicks, the same guy tried the same thing with a Galaxy Note 3, and while its plastic frame gave some squeaking under the pressure, it showed only slight warping after two attempts. There’s the difference in materials to account for, but of course we’re not surprised — we’ve seen how Samsung tests its large phones under pressure.
Source: Unbox Therapy (YouTube)0
Getting the new iPhone 6 felt a lot like getting a new lens for my DSLR. I started to see things with a different perspective. It forced me to think more critically about what I was shooting. And it jogged creativity.
At Wistia, we’re video nerds through and through, so we were really excited to start experimenting with the new camera on the iPhone 6 and 6 Plus. Here are some of our favorite new features of the new iPhones and iOS 8, and a few ways businesses can take advantage of them.
Look! A handy key!
Have your iPhone videos ended up looking a little ghostly? Good news: iOS 8 includes increased exposure control, which means you can get your lighting levels just right.
Traditionally, the iPhone auto-exposure worked well in many situations. However, it often got tripped up with shots that featured areas of extreme dark and extreme light (much like our typical Wistia studio shot). The new exposure control helps you hone in on the exact brightness your shot calls for.
Although this seems like a small feature upgrade, for us, the addition of exposure control is huge. We think it’s one of the most important (and powerful) changes to the iPhone camera since adding widescreen HD recording.
Advanced exposure control is good for:
– Shooting “talking head” footage in a studio with professional or DIY lighting.
– Outdoor or outside-the-studio shots with natural light.
– Shots that have areas of extreme shadows or highlights.
The iPhone 6 received some basic image stabilization improvements, but the 6 Plus got a massive upgrade with the addition of an optical image stabilizer. When you’re shooting B-roll, going handheld lets you move around easily and grab quick shots.
The 6 Plus captures pretty amazing handheld footage, but we still recommend using a tripod for things like shooting interviews and product shots.
Our iPhone tripod adaptor of choice has been the Joby GripTight. The GripTight still fits the iPhone 6 without a problem. The iPhone 6 Plus, however, is just too big to fit into our standard GripTight. Robby will have to order the XL version for his iPhone 6 Plus.
We also wrote a post about shooting stable handheld video, if you’re interested in more tips!
Autofocus on the iPhone 6 is far superior to its predecessors. The new technology allows for much faster focusing, which means tighter, more precise B-roll. Essentially, the camera is able to keep successive subjects tack sharp as you move the iPhone and change your shots.
Despite the advancements in iPhone autofocus, we still recommend using focus lock whenever possible. It’s less distracting than having the camera constantly search for what part of the shot to focus on.
Autofocus is good for:
– Shooting B-roll footage and on-the-fly footage.
– Letting you focus on the shot instead of focusing on the focus of the shot. :)
Time-lapse mode is a new feature included in iOS 8. Where you may have used a GoPro or DSLR before to capture something like an office party or a team lunch, you can now use your iPhone.
To get the best results, be sure to:
– Put your iPhone on a tripod.
– Lock the focus and exposure.
– Use airplane mode.
Super slow motion
The iPhone 6 and 6 Plus are able to shoot at double the frame rate of the iPhone 5s. This means that your slow motion footage can be twice as slow, making for even more dramatic shots of throwing a water balloon at your unsuspecting boss.
Things to watch out for when shooting slow motion footage:
– 240fps is slow. It’s *really* slow. At 120fps, a 5 second clip turns into 20 seconds. At 240fps, that 5 seconds turns into 40 seconds!
– Shooting in slow motion drops the resolution from 1080p to 720p. You can definitely notice the difference.
– Find the buried option in camera settings to enable shooting 60fps at full 1080p resolution!
We’ve loved shooting video on an iPhone for a while now, and the new camera improvements from Apple have us tickled pink. The iPhone (among other modern smartphones) enables anyone, from any business, to produce quality video content.
In fact, we shot all of the photos and videos for this post with our new iPhones!
**Which new iPhone camera features are you excited about? How are you using your phone to shoot video?**0
This guest blog was provided by Mikael Hellman, Visual Communication Manager at the City of Malmö, Sweden.
Like most communities world-wide, it’s vitally important for municipalities to communicate with citizens and employees. As the Visual Communication Manager for the City of Malmö in Sweden, a large part of my work is to ensure that communication happens through online video. All citizens have the right to know what is going on in the city and all employees should have the right information to perform their jobs as efficiently as possible. Video is key in this process and supports The City of Malmö’s goal of open and transparent communication.
In Sweden, a large part of the population uses the internet and around 90% have access to broadband. According to The Swedes and the Internet, an annual Swedish publication, around 84% of Internet users aged 12-20 years , 78% aged 21-35 years, and 46% aged 36-65 years old watch online video content.
As a tool for communication, video is becoming more and more important. Today users expect video content across all branded websites; whether organisations are operating in the private or public sector. We already know that video can be used to improve marketing efforts for consumer brands – there is plenty of documentation to support this – but video can also be used to support the communication efforts of major public sector organizations or cities.
Video speaks to society
Malmö has gone from being an industrial city to a young, modern city of knowledge. Today, Malmö stands as Sweden’s third largest city with a population of around 310,000. In 2013 Malmö was ranked the fourth most innovative city on the planet by the Organization for Economic Co-Operation and Development, with 6.85 patent applications made per ten thousand people. As a municipality, Malmö is responsible for a large part of public sector services, and for us, the most important task is to ensure preschools, schools, social services, and vulnerable citizens are easily able to access all the information they need about the city.
Across all these stakeholder groups, video has helped us clarify the services we offer, what projects we are working on, and how they are progressing. Video now sits at the forefront of our new transparent approach to communication with citizens of Malmö. To maximise the impact of our video content, we operate two separate video archives, one for internal content and another for external. By ensuring that we tailor content dependent on the audience, The City of Malmö is at the forefront for utilising video platforms for both corporate communications and citizen and tourist information.
Building consistent communication with video
All 22,000 employees of the City of Malmö’s organisation need to have access to consistent information to do their jobs effectively. Working with Brightcove we now use video content to inform and communicate with employees across the entire organisation. The internal Malmö network now has access to videos that describe the various active projects as well as inform staff of the latest business updates from the organisation.
All seventeen of our departments can now produce and control their internal videos in a way that they previously couldn’t – whether a newsletter from managers, management information, training videos, or video seminars. Our experience has shown that by using video content across the organisation, we have improved the consistency of our message and fostered greater understanding amongst staff.
Building a showreel
To showcase all of our video content, we created a video archive that is a mosaic of different kinds of videos with different qualities, lengths and content. A big part of the positive outcome of the mosaic is that we have created a video-friendly climate and our communication officers now want to communicate through video.
Video is an extremely effective tool in driving awareness and revenue, so it made sense for us to use that power in our external and internal communications. The most important thing to us is that we provide videos that create added value for our citizens and videos that help us as employees in our daily work.
Evolving the video collection
Over the years, we have learnt by doing and, as our video presence has increased gradually, we have become better at making the right videos and not just using video for the sake of it. In fact, since 2009 we have added more than 1,100 videos to our video archive.
As a city we have many areas where we can utilise video, for instance; democracy issues, labour market, employer branding, economy, eGovernment, healthcare, integration, equalities, culture, environment, political governance, city planning, schools, social care, care for the elderly and much more. By taking the success we’ve already seen and continuing to implement videos in these areas, video will continue to be a powerful partner for Malmö now and in years to come.
Recording our success
Based on our successful implementation of video archives and increasing the amount of video content we create, we’ve learnt so much about the value of the medium for communicating both internally and externally. The most important lesson learnt is that if you give people video, they will watch it!
The end-goal is not to accumulate the most views, but to have the content seen by the people who need it. If we have 10 managers that need to watch a particular video, we can send it to them and they will watch it. Video allows us to get specific messages heard by the right people.
Video: a shareable tool in the public sector
In contemporary society, with an increasing amount of media consumed via online platforms, video represents a familiar tool which is also inherently shareable. This allows us to draw a significant return on investment as we can simply update videos with new information accordingly, rather than reinventing the wheel’ with new communication. We are also able to directly measure the impact of a video with analytical tools, this informs us of how well content is resonating with its target audience.
Based on the city of Malmö’s experience, I strongly recommend the use of video for communications to other public offices. We actively encourage our employees to get involved in the video process and make it a part of their day-to-day communication. We’re constantly taking on board the feedback we receive from our employees and external stakeholders – to ensure that the videos we create add value to our core audience.0
This just in: Consumers really watch a lot more TV on great big sets than they do videos on smartphones or tablets. And though a few more people look at TV Everywhere apps than used to, mostly,
they’re still a rumor. Why? Why? Why?
“With edibles, start low and go slow” is a slogan in a Colorado public service announcement encouraging legal pot consumers to watch how quickly they eat stuff with marijuana in it. It includes online
Dizzying first-person footage? Check. Skate/parkour/longboard adrenaline ride? Check. Ricoh (perhaps better known for its Pentax brand) knows what action camera buyers want. Or at least the category’s marketing staples. Its latest cam is the Ricoh WG-M1, and it’s aimed squarely at the Blanchards and Bruscos of this world. It shoots full HD, takes 14-megapixel stills, has WiFi, is waterproof to over 30 feet and sports an LCD display — all good stuff. But there’s one big question — does it come with a carabiner-equipped strap for easy carrying? Glad you asked, the press materials say yes. The camera will cost $300 when it shoulders its way onto shelves in October, so plenty of time to look up what a carabiner is.
Now that Apple’s new iPhone 6 Plus is ready to play in the Galaxy Note 4’s size territory, Samsung is taking the competition on with a few new ads. It’s revived the “It Doesn’t Take A Genius” tagline, and first up is a segment making fun of Apple’s glitchy live video stream during yesterday’s presentation. The rest of the videos play up Samsung’s features like multitasking windows, stylus and fast charging, or make fun of anyone using a watch that still requires a phone to get connected. Whether you’re already lined up for a refreshed slate of iStuff or if you weren’t too impressed, the latest round of Apple vs. Samsung — on store shelves instead of in the court room — is here (complete with bonus flame action).
Source: Samsung Mobile (YouTube)0
Despite Benjamin Clymer’s many accolades across the past several years — the New York Times calls him the “High Priest of Horology” — it’s possible you’ve never heard of his website Hodinkee. The name might not bring watches to mind, but it’s actually a Czech word for “wristwatch” (technically it’s “hodinky” in Czech). The site’s established itself as a go-to source for wristwatch obsessives, and Clymer’s its executive editor, which is exactly why we were so interested to read his thorough dissection and impressions of Apple’s first ever watch: Apple Watch.
In a lengthy piece (that we suggest you read in full), Clymer begins by setting expectations: “I’m not even sure we can call it a watch.” That isn’t to say he doesn’t like Apple’s effort, but comparing it directly to a traditional, mechanical wristwatch is near impossible.%Gallery-slideshow221380%
The rumors, flying for many moons now, have turned out to be true. Meet Apple’s first wearable, the aptly, if uncreatively, named Watch. While the name’s a bit mundane, Apple’s making a big effort to make the thing as customizable as it can, with two sizes, three materials and a slew of different watchbands. We didn’t get to put our fingers on every permutation of the Watch, but we did get to try on a couple of them. Join me after the break, won’t you, and find out what they’re like.%Gallery-slideshow221380%0
The much-anticipated iPhone 6 and iPhone 6 Plus are here! The larger display sizes, better resolution, improved camera and video capture and new features such as Touch ID, Wi-Fi calling, Apple Pay and several more look pretty enticing (As does Apple Watch!). If you’re upgrading to iPhone 6 or iPhone 6 Plus, you can setup your Rackspace Hosted Exchange email in less than two minutes and in only a few clicks and you don’t need to know any arbitrary passwords or server names. This is extremely helpful if you’re an admin of remote employees!
Last September, we sent a small cohort of Vimeans north to hand out $10,000 advances to filmmakers at the Toronto International Film Festival (TIFF). This year, we’re elated to be sponsoring the TIFF Short Cuts competition and give selected films a cozy home on our platform.
We’ve invited filmmakers to distribute their work for free online through our special Short Cuts Channel. Films will be uploaded just 24 hours after they premiere at the festival. This means all you non-TIFF-attending viewers can watch festival programming from the comfort of your own couch! But you should still dress to impress.
The Channel will feature 20 TIFF-selected short films, including:
Father from Jordan Tannahill
A boy becomes a man in a mere instant when his father falls suddenly to his death in this powerful yet subtle Canadian short.
Zero Recognition from Ben Lewis
Degrassi star Lauren Collins wrote and stars in a film following a young Hollywood actress who attempts to lead a normal life after growing up in the spotlight.
Newborns from Megha Ramaswamy
(Available Tuesday, 9/9)
This haunting experimental documentary follows female acid-attack survivors across India and their efforts to focus on the future rather than past misfortune.
Watch these shorts and more starting right now »0
The folks who created Halo have a new game, Destiny, and it launches tomorrow on both last-gen and current Xbox and PlayStation consoles. While that prospect might be enough for some folks, there are no doubt many more of you unsure if Destiny is worth your ducats. Thankfully, the game’s servers are online one day early and we’ve got a PlayStation 4 copy handy to give it a live run before it’s officially available tonight at midnight (via retail and for pre-load on current-gen consoles). Join us for a jaunt through the next big online game from Bungie Studios, just beyond the break. And bring your best Peter Dinklage impersonation!0
In a nutshell, Smosh Games over PewDiePie, Jenna Marbles over Grace Helbig, though she was the co-host of the show. (Also, you can watch a video of the show here.)0
Though a quarter of Spotify users pay $10 a month to avoid ads, the other 30 million have to put up with them. Now, Spotify is set to roll out a new form of advertising that may ease (or add to) some of that pain: video commercials. There will be two forms: “Video Takeover” ads will be played regularly on Spotify’s desktop apps, but let advertisers to buy an entire slot of time. Meanwhile, “Sponsored Sessions” will let mobile users watch short videos in exchange for 30 minutes of ad-free listening. In either case, ads will be limited to 15- or 30-seconds. It might seem odd to play TV commercials on a radio service, but Spotify pitched the idea to advertisers in June at Cannes and major players like Coca Cola, McDonald’s and Ford signed on for the launch. Ad Age said that Spotify will play ads exclusively for those brands by year’s end in the US, UK and six other markets. It’ll roll out worldwide to any interested company in 2015.
Streaming video has almost caught up with traditional TV viewing, at least in the number of times each week that consumers watch it, according to Ericsson’s latest edition of its annual ConsumerLab TV & Media Report.
Ericsson said 75% of the 23,000 consumers it surveyed watch streamed content several times a week; that’s just 2% less than the 77% of consumers surveyed who say they watch scheduled broadcast TV programming several times a week.
But the fifth edition of the report also found that viewers not only are changing the way they watch TV, but what they expect from the experience.
For example, 50% of viewers said they felt removing ads from the viewing experience was very important to them, and 30% said they’d be willing to pay to get rid of them.
But that doesn’t mean commercials have to go away completely; 41% of respondents to the survey of 23,000 global consumers said they’d like to specify which ads they see, or don’t have to sit through.
Personalization also applied to content, with 30% of respondents saying they’d be willing to share personal information in order to receive content tailored to them.
While pay-TV is still a stabple in many homes. The way it’s used has changed dramatically. Ericsson found that consumers saw the pay-TV offering as a buffet from which to pick and choose using DVRs programming for later viewing, creating their own version of an on-demand service.
And, as other surveys have found, the report notes a marked trend toward binging on shows.
More than half (56%) of all subscription video on demand (SVOD) users say they want to have all episodes of a show available so they can watch them at their own pace.
Non-SVOD users aren’t far behind. Ericsson said 45% of those viewers also prefer to be able to binge.
And, that’s not just episodes of older shows; 48% of all respondents said they’d like entire seasons released at once to allow for binging, a la Netflix’s House of Cards..
This shows the impact that such services have on consumer viewing behavior and requirements, said Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab. There are different ways to binge watch: some viewers do not discover a TV series until mid-season, so they will watch many episodes one after the other to catch up before the season is over. Others prefer to watch an entire season at their own pace, which means they have to wait until the entire season is available.
Mobility of content also ranked high on the list for consumers.
Despite high data prices a problem for 46% or respondent 25% more consumers are willing to pay to access content on a mobile device today than in 2012.
The results of the study are clear media companies need to rethink how they create and release content, while the focus for TV service providers is on delivering the highest possible quality for viewers, no matter what device they are watching on, said Heyman Rönnblom. The landscape is changing rapidly, and business and delivery models will have to keep up with that pace of change if they are to continue to deliver perceived value to consumers.
Follow me on Twitter @JimONeillMedia
Citrix has released the Citrix Mobile Analytics Report for the second half of 2014. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks.
Last week, Ustream CEO Brad Hunstable discussed the business of live streaming in the enterprise and how the marketplace is projected to grow in the next few years. Watch the recording of the Fox Business interview here. Also, download our white paper and learn how to integrate live video into your communication strategy.0
In a recent interview on Bloomberg Television’s Market Makers, Ustream CEO Brad Hunstable discussed the business of live video streaming and enterprise opportunities. Watch the recorded interview here. Also, download our white paper and learn how to integrate live video into your communication strategy.0